Archivo de la etiqueta: Social Sciences

What People Do on Your Site and Why – thnkz to @TheGrok


http://www.bryaneisenberg.com/

In the most general scheme of categorization, we’ve learned that each of the millions of different personalities falls into one of four main groups, which my brother and I labeled in 2001 in our book “Persuasive Online Copywriting” as Driver, Amiable, Expressive, and Analytical, and later renamed them to:

  • Competitive. Fast-paced decision-making, logically oriented
  • Spontaneous. Fast-paced decision-making, emotionally oriented
  • Humanistic. Slow-paced decision-making, emotionally oriented
  • Methodical. Slow-paced decision-making, logically oriented

It doesn’t really matter what you call them. The thing is, you need to become intimately acquainted with these personalities. They are your website’s visitors. And once you know who they are, you have the inside track on how you shape your design and writing to persuade them most effectively.

At the most fundamental level, all people are motivated by a single, critical question: what’s in it for me (WIIFM)? Their dominant personality types strongly influence how they ask that question, perceive value, and consciously – or more typically, subconsciously – approach a decision-making task.

You can certainly see this behavior when you listen to people during usability tests. In fact, check out this video for people searching for “black diamonds.” Listen to their choice of words, how certain things make them feel, and what moves them forward or causes them to stumble.

 

Usability pundit Jakob Nielsen shared the results of an eye-tracking study he performed in 2007 on the U.S. Census Bureau’s home page. He uses gaze plots to describe four main types of visitor behavior: “search-dominant,” “navigation-dominant,” “tool-dominant,” and “successful.” If you were to look at these four types of behavior through the lens of the personality types you would naturally see beyond what people gazed at and clicked on, and into why they acted the way they did. It’s a natural preference.

What color is Tuesday? Exploring synesthesia – @cytowic Richard E. Cytowic


 

How does one experience synesthesia — the neurological trait that combines two or more senses?

Synesthetes may taste the number 9 or attach a color to each day of the week. Richard E. Cytowic explains the fascinating world of entangled senses and why we may all have just a touch of synesthesia.

Lesson by Richard E. Cytowic, animation by TED-Ed.

The mysterious workings of the adolescent brain – @sjblakemore “Simple, educational a brilliant lesson”!


by Sarah-Jayne Blakemore

Why do teenagers seem so much more impulsive, so much less self-aware than grown-ups? Cognitive neuroscientist Sarah-Jayne Blakemore compares the prefrontal cortex in adolescents to that of adults, to show us how typically “teenage” behavior is caused by the growing and developing brain.

El sistema se sostiene con la Generación de EXPERTOS, que muchas veces nos dejan idiotas…


Porqué escribir un libro donde te enseño los 897 pasos para ser rico?, quizás porque el primero de ellos, sea Compra éste Libro?/ @gabrielcatalano , en estado de crítico!

El sistema se sostiene con la Generación de EXPERTOS, que muchas veces nos dejan idiotas… carentes de análisis.

No leas, no quiero… es una necesidad de expresión personal!, y seguro no estarás de acuerdo. XQ ni yo lo estoy!. El sistema se sostiene con la Generación de EXPERTOS, que muchas veces nos dejan idiotas.

No no, sí realmente lo soy. Para ello estudié y sigo haciéndolo.
En qué me convierto una vez trasnochado?, en un idiota…?

GNx – ON “E” 

Tantos… gurúes, blogs, foros y en todo tipo de redes.
Hablando sobre engagement, atracción de tráfico, consumo, haciendo futurismo sobre próximos lanzamientos. Casi brujos todos los años predicen las tendencias, que en realidad, todos re publicamos, comentamos, compramos y asentimos…

Es tal vez qué hemos olvidado aprender a escuchar a quienes debemos. A quiénes nos hablan. Y a quiénes piden exactamente lo que quieren.

Además: Los cambios constantes, permiten la generación de EXPERTOS?

La base es la misma: Maslow, Marshall, Freud, Ogilvy… más techie, más hype…, more search!, more issues? Ya lo han dicho y predecido… (hasta la irrupción de The Matrix, conceptulamente por WachoBRO)…

Éstos son… aquí están!
Sigue leyendo

Steps to Breaking Your Procrastination Habit – thnxz to @PickTheBrain


http://www.pickthebrain.com/blog

1. Write down the dreaded task. Writing down the task you’ve been putting off brings the project to the front of your mind so it can’t easily be ignored.

2. Identify the underlying feelings. According to psychologists, procrastination is an emotional reaction. One of three core emotions is always driving it–fear, anger, or sadness. For example, you might be worried that you won’t get the job done well enough and on time (fear). You may feel resentful because you have to do something you hate (anger). Or you might feel inadequate or ill-suited for the task (sadness). Dig down deep to identify which emotion is causing you to drag your heels.

Full article :)

3. Move the emotion out of your body. Emotions are pure energy; they either flow through our body when we express them, or get stuck when we don’t. If they’re not expressed constructively and physically, they build up inside us like a pressure cooker. In a private setting, do exaggerated shivering to move out the fear; punch a pillow or stomp around to release anger; or watch a movie that makes you cry to express the sadness. It may sound silly, but it works.

4. Find an antidote to each negative thought. What negative thought pops into your head when you think of this task? You can neutralize such negative thinking by replacing each one with a “truth” that contradicts it. For example, if you think “I’ll never be able to learn all this,” you might say to yourself, “If others can learn this, so can I.”

Full article :)

* * * * *

Jude Bijou, MA, MFT, is a respected psychotherapist, professional educator, and workshop leader. Her theory of Attitude Reconstruction® evolved over the course of more than 30 years working with clients as a licensed marriage and family therapist, and is the subject of her award-winning book, Attitude Reconstruction: A Blueprint for Building a Better Life. Learn more at www.attitudereconstruction.com.

 

Top Six Components of a Creative Climate | innovationmanagement.se


 

Are you thinking about ways to transform your workplace into an environment more conducive to innovation? This article takes a closer look at six components of creative climates that have shown to be significant at facilitating creativity according to new research.

This article will continue investigating creative climates with the goal of identifying the most substantial components that facilitates creativity.

What is a creative climate?

A climate can be seen as various aspects of the psychological atmosphere in a team and the surrounding organizational environment. The climate often conveys expectations about which behaviors and attitudes that are acceptable. In the creativity research field there has been many attempts to conceptualize the idea of a ‘creative’ climate – i.e. such a climate that facilitates outcomes that are creative. Examples of such conceptualizations are the Team Climate Inventory by Anderson & West (1996), the Creative Climate Questionnaire by Ekvall (1996) and the KEYS by Amabile et al. (1996).

Many components of a creative climate have been proposed during the years. Some examples are the degree of individual freedom, psychological safety, support and positive relationships among team members, vision provided by supervisors, creative encouragement, mission clarity, available resources, and even joy (Denti, 2011).

The search for significant components of a creative climate

For this article I want to highlight six components of a creative climate that have been shown to be among the most salient in predicting creative and innovative outcomes. To identify these components, I have scrutinized two recent meta-analytic studies on factors that influence creativity and innovation (Hülsheger, Anderson & Salgado, 2009, and Hunter, Bedell & Mumford, 2007). Meta analytic studies have the best ability to detect effects across multiple settings since they combine the results from a large amount of studies¹. The factors are presented in no particular order…   Sigue leyendo

(+) relevante ‘ outstanding | game-changer.net | Jorge Barba…


Powerfule Strategic Thinking technique for non-strategic thinkers


how to get better at strategic thinking

How can you get better at strategic thinking? Or in other words, “How do you improve your thought process?” One of the keys to becoming a great leader is to constantly improve your strategic thinking, so you can adjust to new global realities.

The first step is to accept that you are not right most of the time. You have to “constantly” question your own opinions. One way to do this is to surround yourself with people who don’t think like you. People who will question you. Make these people a key part of your team because what you don’t want is to be surrounded by YES men.

Another tip is learn game theory. Game theory is the study of strategic decision making. And strategic thinking is all about making better decisions. Game theory provides you tools to help you gain added perspective to generate alternative views. If you have added perspective, you’ll be able to anticipate and think critically about what may lay ahead; which are key strategic thinking habits.

Anyway, here a few simple and cost-effective ways to begin developing your strategic thinking ability: Continue reading 

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

An editorial designer that writes

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 5.662 seguidores

A %d blogueros les gusta esto: