Archivo de la etiqueta: Social responsibility

5 Rules for Mindful Creativity


Necessity may have been “the mother of invention” back when Plato dropped the famous phrase, but necessity alone is no longer a sufficient reason for creation. Inventions that seem to embody a forward-thinking approach at their inception often appear backwards in their thinking given a few years (or decades) of reflection. Take, for instance, the advent of individually packaged goods, which made food conveniently transportable at the expense of using more materials and creating more waste for landfills. The desire to make the world and the objects that surround us stronger, faster, more convenient and more beautiful serves as constant inspiration for today’s creative problem solvers. But sometimes, as with single-use packaging or the more complicated case of CFL lightbulbs, the innovative solutions we arrive at create other problems, or even predicaments, that become evident only in hindsight.
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4 Brands Promoting Social Change Through Social Media


Posted by Ilana Arazie

thepromiselogoPart of Internet Week New York this year focused on social change at a day-long “Promise” summit. That event, produced by ThinkSocial and sponsored by Pespico, showcased brands, executives and entrepreneurs using social media to affect global change. ThinkSocial is a non-profit initiative dedicated to analyzing the use of social and mobile media, and we decided to take this opportunity to look at 4 brands that promote social change through social media.

The inspiring day was praised by Internet Week attendees and considered a highlight at the conference’s Metropolitan Pavillion headquarters June 10. At the end of each talk, presenters made socially responsible commitments. Attendees shared their own “#Promise Tweets” throughout the day, as well.

Here are the top five examples from the Promise summit of brands creating socially responsible campaigns… Sigue leyendo

5 Of The Most Socially Responsible Companies


CSR LightbulbMediumCorporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.

Many companies nowadays believe that they have this responsibility to give back to society. Such socially responsible companies see to it that this act permeates everything they do.

Here are 5 companies that stood out, in my opinion, as great examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses.

1. Vodafone

vodafone-logo

In April, Vodafone promised to cut down their carbon dioxide emissions in half by 2020 through improving the energy efficiency of its global mobile-phone networks. Additional points for Vodafone on CSR because they are constantly updating us with the results of the campaign; no matter whether it’s going well or not.

Future promises includes pledging to recycle 95% of network equipment waste and plans to reduce work-related accidents that cause lost time by 10%. On top of that, Vodafone is a leading business in socially responsible products such as the text-to-speech software for blind people and easy-to-use handsets for the elderly.

2. The Body Shop

The-BodyShop-logo

The Body Shop can be considered one of the pioneers of modern corporate social responsibility. Founder Anita Roddick led her company to stand up for its beliefs and champion causes such as self-esteem, environmental protection, animal rights, community trade and human rights.

One of their major achievements was back in 1985, where they managed to work with Greenpeace and garner more than 4,000,000 signatures against animal testing in the European Union. They have also contributed significantly to the causes they stand for, and exemplifies how others can do the same thing. Sigue leyendo

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