Archivo de la etiqueta: Social network

Facebook launches ‘Stories to Share,’ for publishers – vía @InsideNetwork


In a blog post today, the social network announced that between September 2012 and September 2013, media sites saw huge spikes in referral traffic. And 170 percent was just an average. Time‘s referral traffic increased 208 percent, while BuzzFeed and Bleacher Report increased 855 percent and 1081 percent, respectively.

StoriesToShare

According to Simple Reach, Facebook is the biggest driver of social traffic.

In the post written by Justin Osofsky, VP of Media Partnerships and Global Operations, Facebook shows how effective it has been for media sites:

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Crowdfunding y social media: una evolución conjunta – vía @RedesSocialesES


Que el mundo social media ha cambiado muchas cosas en la red no es ningún secreto y creo que todos los que hemos podido navegar en la era anterior y en la actual, en la que las redes sociales se han apoderado de casi todo hemos sido conscientes de la evolución que ha sufrido. Y aunque hace un momento hemos hecho un análisis muy relacionado, cuando hablamos del ecommerce y del social media, en este caso vamos a pasarnos a un concepto de la época del nacimiento de los social media actuales, el crowdfunding, e intentaremos ver cómo los social media han influido en su evolución.

Crowdfunding y social media: una evolución conjunta

SOCIAL MEDIA CROWFUNDING

La verdad es que si en sí mismas las consideras redes sociales entonces es cierto que la influencia es aún mayor en este mundillo, porque para aquellos puristas que creen que social media lo son plataformas como Facebook o twitter, tampoco cabe duda el papel que juegan estas de cara al funcionamiento del crowdfunding, con lo que hablaríamos de una evolución de ambos conceptos prácticamente de la mano, y el éxito de las redes sociales en sí mismas ha garantizado que las plataformas de crodwfunding estén hoy dónde están.

Más info | Startups.fm

McDonald’s lanza aplicación para pedidos móviles – Vía @MarketingHoy


El gigante de la comida rápida está probando una aplicación de pago en Salt Lake City, Utah y Austin, Texas. Con la aplicación, puedes ordenar previamente y recoger tu comida por las ventanillas del restaurant.  

Burger King y Chipotle ya permiten realizar compras a través de teléfonos móviles; Burger King exige un mínimo de 10 dólares para ese tipo de pedidos.

La aplicación de McDonald’s incluye ofertas especiales, cupones y programa de lealtad. Los pagos mobile es la última tendencia en tecnología de la marca en los últimos años.

http://www.marketinghoy.com/mcdonalds-lanza-aplicacion-para-pedidos-moviles/

Twitter adquiere Tendrr, especializada en medición de interacción con programas de TV


Twitter ha adquirido Trendrr, una compañía especializada en análisis de redes sociales y televisión. Entre sus funciones, los sistemas de la compañía permiten descubrir y mostrar aquellos ‘tuits’ especialmente importantes sobre ciertos eventos.

MADRID, 29 (Portaltic/EP)

http://goo.gl/ObSphm

No es la primera vez que hay noticias sobre el interés de la re de microblog Twitter de medir la interacción de sus usuarios con los programas de televisión. De hecho, a principios de año Twitter adquirió las empresas Bluefin Labs. Ahora, tras esta compra y otras adquisiciones Twitter continúa con su carrera hacia el análisis y la medición de audiencia a través de redes sociales.

El equipo de la compañía Tendrr, tal y como aseguran en su blog oficial, se une al equipo de Twitter. La razón de esta compra es mantener alejada a la competencia de cualquier tipo de trato con analistas de televisión y más teniendo en cuenta las ocasiones en las que Facebook ha dejado claro su interés en crear una televisión social

- Trendrr Blog (https://blog.trendrr.com/2013/08/28/trendrr-joins-twitter/)

The Main Differences Between Facebook & Google+ | vía @PlusDaily


Thanks so much to Paul Maplesden
Google Plus Daily

Facebook or Google Plus?  

Facebook, once the darling of the social media world, is starting to lose its sheen. With the new restrictions on what people can see, privacy issues, increasing advertising, promoted posts and less relevant content in news feeds, many people are starting to look for alternatives.

 
Fortunately, there’s an interactive, well supported, rapidly growing, easy to use social network that’s ready for you right now, Google Plus. In this article, we’ll explore some of the similarities, and differences between the two networks, answer some of your questions and let you know how to make the switch.

Hang on, isn’t Google Plus a ghost town?

Google Plus has certainly had this criticism levelled at it many times in the past, and once, that might have been true. When the network first launched, it was quite tricky to find other members and interact with them. Now, that’s all changed.

In late 2012, Google Plus launched Communities, interactive forums where people with common interests could gather and discuss the things important to them; some of these communities have around 50,000 members! 
 
They also improved their ‘Find People’ functionality, making it easy to find former colleagues and classmates, review your existing contact lists and providing suggestions for interesting people to follow.
 
This, together with Google’s continued promotion and support of the network means that it’s now the second biggest social media network in the world with 340 million users active there every month.

OK, so what is the main difference between Facebook and Google Plus?

If there’s one main difference, I’d say it’s this:
  • Facebook focuses on connecting you with your existing friends and your relationships with them
  • Google Plus helps you build new connections, find interesting people and discover content that can surprise and delight you
That’s not to say that Facebook can’t help you discover new things, or that Google Plus can’t help you stay in touch with your current friends, far from it. 

Google Plus is simply setup to let you define exactly what you want to see and from whom, whilst also highlighting some of the best people, content and thinking so you can expand your interests and horizons.

How does that work? How can I control what I (and others) see in Google Plus?

When you follow people in Google Plus (just like friending them on Facebook), you can add that person to one or more Google Plus ‘Circles’. You can make these circles about anything you like: you might have one for family members, one for business colleagues, another one for people that post awesome photographs and another for popular science.

Circles have two major advantages:
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Recommended: “The 2013 Social Media Landscape [Infographic]” – thnxz to @briansolis


Vía briansolis.com
(Abstract)

After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes.

With research beginning in 2007, the original Conversation Prism debuted in 2008 as a visual map of the social media landscape. Years and four iterations later, it remains an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

It is provided as a free download in many sizes and shapes here.

Full story? —>Here :)

Why is The Conversation Prism More Than a Pretty Infographic?

The Conversation Prism is important because it is the ONLY research-driven map that explores the evolution of the social web dating back to the rise of social media.

It is a combination of research and digital ethnography. It groups networks by how people use them. It includes both leading and promising networks. It’s not intended to show every network, but instead how the shape of the social web is changing and who the front runners are pushing social media in new directions.

The Conversation Prism was designed to help strategists see the bigger picture in the evolution of social media beyond the most popular and trendy sites. It is intended to help in a number of ways…

1. As a form of validation to show executives that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.

2. To motivate teams to find new ways to think about social media and explore new ways to improve experiences and relationships.

3. Provide a top-level view to help strategists study the landscape as they plan their next social media strategy.

History: When were the previous versions released?


1.0 = August 2008 (pictured above)

2.0 = March 2009

3.0 = October 2010

4.0 = July 2013

What’s new with Version 4.0?

Version 4.0 is the latest update in the two-and-half years since 3.0 (pictured above) was introduced in 2010. It also features an entirely new design.

Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape.

With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance.

The result was the removal of 122 services while only adding 113. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced.

Full story? —>Here :)

Connecting On LinkedIn the Right Way – thnxz @ambercadabra


I used to kind of ignore it, to be honest. It was a bit of a glorified Rolodex for me, and I only tapped it when I needed to track someone down and I didn’t seem to have them in any of my conventional contact streams.

But lately, I think LinkedIn has been doing a bang-up job of making themselves relevant and useful. From their well-curated Linked INfluencers content  (Hey LinkedIn – you need to call me about this one!), to their refreshed and improved contact functions, I’m becoming more and more of a fan. I think it’s got great potential for business and professional development alike.

Of course, the more relevant a platform becomes, the more people abuse it.

I’ve seen tons of posts lately lamenting people who are blast emailing their contacts on LinkedIn, spamming groups, pitching stuff ad nauseam…so I think we all know the mistakes people are making. Which begs the question:

How do you use LinkedIn to connect with people the right way? 

Full article :)

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