Written by Jeff Bullas | jeffbullas.com
Social media networks sometimes seem a bit schizophrenic.
Twitter started off as a private messaging technology that was not designed to be a social network.
Some social networks such as LinkedIn were purpose built from day one to provide a networking portal for business people.
Games have a significant presence on social networks and are a significant revenue driver. It is reported that social games on Facebook such as Farmville and Mafia Wars generate up to 30% of Facebook’s revenue.
The Rise of Location Based Social Apps
Foursquare is a location based social networking app and website for mobile devices. Users can check-in with their mobile phones. Each check-in awards the user points
The current numbers for location based apps are significant and at the end of 2011 Foursquare revealed the following
These numbers do indicate that it is obtaining some critical mass (mainly in the USA). This is vital for Foursquare as it requires significant numbers and scale to be meaningful for major brands.