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Is Foursquare a Waste of Time? – Plus Infographic | by Jeff Bullas

Written by Jeff Bullas | Social media networks sometimes seem a bit schizophrenic. They are both a place to play and socialize and increasingly they are also where you can market your business. Facebook was never meant to be a social network to

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Publicado en by Jeff Bullas,

Ten Social Networking Mistakes to Avoid When Marketing Your Business

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.

Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.
#1. No Clear Social Marketing Strategy

Forbes columnist Pamela Springer notes that many business owners fail to properly budget their resources. “Even though many social media applications are free,” she writes, “th

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Create a Buzz on LinkedIn — Without Buzzwords

Instead of stuffing your profile with buzzwords, use the new year as an excuse to clean out your profile and improve the way in which you showcase yourself. Highlight your skills, previous roles you’ve had and recommendations from those who’ve worked closely with you as key starting points to a better LinkedIn profile.

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Twitter Slams Google: Social Search Changes Are ‘Bad for People’

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.

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Publicado en Google +

Our obsession with social networks guarantees their advertising power

In a comScore study posted today, we are reminded of what we already knew; Facebook is an absolute beast when it comes to cornering people’s time online.

For example, this stat seemed so insane, I thought it was fake at first:

Social networking accounts for nearly 1 in every 5 minutes spent online in October 2011

Social networking is a hobby of 82 percent of the global Internet population, which sits at around 1.2 billion users. Just a reminder, Facebook has over 800 million users. Facebook most definitely owns social networking.
Stats and Thoughts

In October, Facebook reached more than half (55 percent) of the world’s global audience and accounted for 1 in every 7 minutes spent online around the world and 3 in every 4 social networking minutes.

Facebook’s users aren’t just loyal, they’re obsessed. These types of numbers show that the features that social network is building have one goal; to keep you on Facebook, and not let you leave. If you take a look at the most recent changes on the site, such as the Ticker and Timeline, they’re built to keep you digging into someone’s profile and content.

In October, Twitter reached 1 in 10 Internet users worldwide, growing 59 percent in the past year.

Facebook’s game is engagement, while Twitter is surging to touch as many people as possible. It’s safe to say that Twitter will never get anywhere close to the engagement numbers that Facebook has, and it doesn’t want them. With its latest redesign, the site is becoming easier to use, as Facebook is becoming more complicated. Twitter is betting that simplicity will win out, and eyeballs for any amount of time is key. The company actually has a shot to get more eyeballs in 2012 than Facebook if it stays focused and keeps being integrated into every mainstream property possible.

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Publicado en ...and a bit of everything!,

Social Networking – A Magic Trick for Business Promotion

With the passage of time we have witnessed so many changes when it comes to internet. Sometimes it gets hard to decide if these changes are for good or bad or if they have made our lives easier or difficult. Obviously, everything in this world has its own pros and cons. These days we can find innumerable freelancers and designers so establishing yourself as a new designer can get really hard at times. To be honest, marketing yourself is not an easy task. One of the major reasons why people do not opt for proper advertising and marketing is that it is really expensive. But, people are good at finding alternatives and so these designers have also fine one.

Social media is being used worldwide these days for the promotions of businesses. You have two advantages of using social mediums. Firstly, you get to promote your business without having to spend too much. Secondly, you get to socialize with your friends on n off as well. But as said earlier, social medium too has advantages and disadvantages, depending how you utilize the medium. You can make it useful or a big waste of time as well. Much like passing out your business cards, social networking is a great way to get exposure to you, your company, and your brand. A good mail hosting gives a nice impact to your website. This is also agreat option for those people or companies who try to gain customers.”

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Why Make Effective Networking Part Of Your Freelance Job

Being a freelancer is no regular job to do. It takes a lot of hard work to become successful in this field. And as a freelancer, it is essential to build contacts for your business work. You need sufficient references – people who work out as your clients. You need people to help you deliver expected results. So what drastic steps should you do in establishing contacts for your business?

This is where effective networking comes in. Networking simply means the act of creating, extending and maintaining personal connections with different types of people in the business. It is a way to seek sources for opportunities like extending business to more clients and how to gain technical expertise.

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Gabriel Catalano

octubre 2015
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