Archivo de la etiqueta: Social media
Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open.
You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.
You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.
The following areas make up the framework that’s used to design your digital road map:
The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.
While marketers agree on the importance of putting a price tag on social media interactions, they also say the area is wide open to interpretation–and very misunderstood. Heads of marketing from Sears, Kimberly-Clark, Comcast and other brands discuss how they measure social ROI. |
- Most marketers repeatedly refer to pinning down the real value of Facebook likes, Twitter favorites, and Pinterest pins as the “Holy Grail.”
- “You don’t understand the true value of a like unless you understand the value of paid media around it.”
- A click-versus-revenue figure would be a simple answer to the ROI question, but is not necessarily the right answer for top management.
Backtracking Vs. Forecasting
Many marketers analyze effectiveness by looking at before-and-after results of a campaign and then use that to model future efforts. For example, Sigue leyendo →
…Source of both opportunity and crisis
For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the agency of record’s account team. The account team composed a brief capturing the strategy and called in the wild and wooly creatives to bring it to life.
The writers and designers applied their art to one or more of these four finite canvases: the television commercial, full-page print ad, radio ad or billboard. Maybe they would sprinkle in a few coupons. The public played along, too; with no ad blockers or DVRs, they just consumed advertising (or ignored it) en masse. It all just worked.