Archivo de la etiqueta: Seth Godin

Three questions to ask your marketing team – Vía @ThisIsSethsBlog CC/ @danidron @smilatam


by Seth Godin
(or your business development team, your fundraising team or your pr folks)…

  • Who are you trying to reach?
  • Why do they decide to support us?
  • What do you need in order to make this happen more often?

The answer? + http://sethgodin.typepad.com/seths_blog/2013/09/three-questions-to-ask-your-marketing-team.html

 

Las 10 campañas de marketing más extraordinarias de todos los tiempos


Marketing Directo – El portal para el marketing, la publicidad y los medios

¿Qué es algo extraordinario? Todo aquello digno de llamar la atención y que destaca por ser fuera de lo común. Como bien señala Seth Godin en su aclamado libroLa vaca púrpura, si las marcas no quieren cavar sus propias tumbas en el cementerio del marketing de masas, tienen que hacerse notar con campañas extraordinarias. Pero, ¿cómo debe ser una campaña de marketingextraordinaria? Realmente no hay fórmula exacta para crear campañas extraordinarias, pero siempre es posible aprender de lo que han hecho otros antes. HubSpot recoge en una presentación las 10 campañas de marketing más extraordinarias de todos los tiempos:

10. Burger King: “Whopper Sacrifice”
En esta original acción publicitaria, concebida por Crispin Porter & Bogusky y lanzada a comienzos de 2009, Burger King invitaba a sus fans en Facebook a sacrificar a 10 amigos en esta red social a cambio de un Whopper gratis. La campaña duró sólo 10 días porque Facebook se vio obligada a retirarla por una “violación de la privacidad del usuario” (la app vinculada a esta campaña enviaba una notificación a los amigos “sacrificados”). Aun así, en apenas 10 días, Burger King logró no sólo distribuir 20.000 Whoppers gratis sino también lograr una notoriedad de marca impagable que no hubiera logrado con ninguna otra campaña de marketing convencional.

9. True Blood: “Revelation”
“Revelation” fue la exitosa campaña de marketing puesta en marcha por la popular serie de televisión True Blood para promocionar su primera temporada. Para poner esta acción en marcha, desarrollada en colaboración con la agencia Campfire, True Blood optó por recrear la mitología de la propia serie televisiva. HBO, la cadena que emite True Blood, y Campfire enviaron viales de un misterioso líquido rojo con mensajes en “lenguas muertas” a varios blogueros especializados en temas góticos y de terror. Tales viales invitaban a los blogueros a visitar la web sólo para vampiros BloodCopy.com. Simultáneamente, la cadena y la agencia “filtraron” en la red varios vídeos en los que “vampiros reales” debatían sobre la conveniencia se revelar su verdadera naturaleza a los humanos, y lanzaron una campaña de publicidad exterior en la que se anunciaba una nueva bebida bautizada con el nombre de “TruBlood”. ¿El resultado de esta inusitada acción de marketing? Que True Blood se convirtió en todo un éxito antes de su aterrizaje en la pequeña pantalla.

8. Pepsi: “The Refresh Project”
Después de 23 años y de cientos de millones de dólares invertidos en la publicidad de la Super Bowl, Pepsi sorprendió en 2010 a propios y extraños comunicando su decisión de no anunciarse en uno de los eventos publicitarios más importantes del año en Estados Unidos y destinar una tercera parte de su presupuesto anual de marketing en “The Refresh Project”, un proyecto en el que la marca fusionaba filantropía y redes sociales. Aunque tuvo que ser retirado 10 meses después de su lanzamiento por presunto fraude, Pepsi consiguió con “The Refresh Project” lo que pretendía: dejar a todos con la boca abierta.

7. Office Max: “Elf Yourself”
Era una idea muy simple, pero cuando se lanzó en el año 2006 logró romper todos los moldes. Seis años después, “Elf Yourself” es uno de los mayores fenómenos virales de todos los tiempos cuyo éxito no caído además en el olvido. De hecho, se ha convertido ya en una auténtica tradición navideña.

6. Old Spice: “The man your man could smell like”
Esta ya mítica campaña de Old Spice debutó en la Super Bowl en el año 2010 y enseguida consiguió meterse al público en el bolsillo con su carismático protagonista y su sabia combinación de humor, sex appeal e intriga. Gracias a “The man your man could smell like”, Old Spice logró incrementar sus ventas en un 107% en apenas 30 días.

5. Queensland Board of Tourism: “El mejor trabajo del mundo”
La Oficina de Turismo de Queensland consiguió en 2009 estar en boca de todo el mundo gracias a un aparentemente simple anuncio publicado en la sección de trabajo de un periódico. Sin embargo, gracias a una inteligente acción de relaciones públicas y un sabio uso de los social media, la Oficina recibió más de 34.000 solicitantes de candidatos a convertirse en los beneficiarios del “mejor trabajo del mundo”.

Sigue leyendo

7 lecciones de marketing que todas las marcas deberían aprender de Red Bull


marketingdirecto.com


Red Bull, la primera bebida energética del mercado, nació de las manos del austriaco Dietrich Mateschitz y la ayuda de Chaleo y Chalerm Yoovidhya, dos socios coreanos, en 1987.

Se trataba de una adaptación de la bebida tailandesa Krating Daeng pero a la europea y que ha logrado controlar el 70% de la cuota de mercado de bebidas energéticas.

Por el camino, Mateschitz se ha convertido en el hombre más rico de Austria y uno de los 200 más ricos del mundo, y su marca todo un referente internacional.

Pero, ¿cómo ha conseguido una simple bebida mantener semejante éxito a escala mundial? Carlos Bravo, CEO de Coguan, ha repasado en su blog siete lecciones de marketing y publicidad que se pueden aprender de Red Bull. Sigue leyendo

How To Tell Stories That Transform Prospects Into Customers


THE DAILY EGG

Hard boiled conversion optimization and design advice

Using stories in persuasion has been recommended by renowned marketers like Seth Godin and Guy Kawasaki.

Tell a compelling narrative, and people are more likely to buy.

But is this really true? If so, why do stories work so well?

According to research by Melanie Green and Timothy Brock at Ohio State University, story is persuasive because of its ability to transport.

Stories persuade by transporting us

A good story plucks the audience from the reality of their daily lives and transports them to a world with a simpler, clearer narrative.

Psychologists Green and Brock define transportation as a process where “all mental systems and capacities become focused on events occurring in the narrative.”

When experiencing a compelling story the listener is mentally transported into the world of the narrative.  This is so powerful that they often don’t notice physical changes in their environment (like a person entering the room).

They also experience a suspension of disbelief, becoming unaware of any real-world facts or details that may contradict the story.

This is why we accept inaccurate or implausible details, such as talking animals, in films and books.

Stories persuade by transforming us

More important to the discussion of creating narratives that persuade in a business sense, is a narrative’s ability to transform.

Entering the story’s world changes the way the listener processes information.

Their beliefs become more consistent with the story, and they develop more positive attitudes towards the characters in the story.

Paraphrased from the Green/Brock study:

When we are transported into a story, we tend to show beliefs consistent with the conclusions of the story.  We also tend to have a positive attitude toward the hero in the story.  It is likely that individuals altered their real-world beliefs in response to experiences in a story world.

Think about the persuasive power of your own personal story or the story of your business.  Would it be good for your market to have a “positive attitude toward the hero in your story”?  Would it be beneficial if your market had beliefs consistent with the conclusions of your story?

3 ways to tell a story that transports and transforms Sigue leyendo

Las 22 mejores frases y consejos sobre Redes Sociales


social media

socialblabla.com

No se si a ti, pero a mi me encantan las frases. Hay frases de todo tipo incluso de Redes Sociales y Social Media. Lo interesante de las frases es que mientras mas las escuchas, o lees, toman más sentido y empiezan a ser parte de ti.

Esta es una recopilación de mis 22 frases favoritas de Redes Sociales y Social Media.

“Las Redes Sociales no se trata de Sitios Web. Se trata de las experiencias.” -Mike DiLorenzo

“Branding no tiene que ver con el slogan o logotipo, tiene que ver con tu personalidad con quien eres tu” -Mirna Bard

“La privacidad ha muerto y Social Media la mató.” Pete Cashmore, Mashable CEO

“Las empresas que entienden el Social Media son las que dicen con su mensaje: te veo, te escucho y me importas” -Trey Pennington

“Esto no es una herramienta de Marketing Directo, esto es comunicación humana.” -Rob Key

Respeta a tus padres, aprobaron sus estudios sin Google ni Wikipedia – @aseijo.

Me doy cuenta de que todo el mundo dice que las redes sociales son un unicorno, ¿pero y si sólo es un caballo?” – Jay Baer, social-media strategist

“El Social Media se trata de la sociología y la psicologia mas que la tecnologia.” -Brian Solis

“Hay un ser humano detrás de cada tweet, blog y correo electrónico. Recuérdalo.” -Chris Brogan

“Eres lo que publicas en Twitter”- Alex Tew, creador de la página Million Dollar Homepage. Sigue leyendo

7 Practical Marketing Productivity Links


 

Copyblogger | copyblogger.com

This week on The Lede …

  • When Should We Add Marketing?
  • The Best Procrastination Tip Ever
  • Take a Hot Shower. Get Creative.
  • Want More Social Shares? Don’t Ignore These 3 Things
  • The 13 Minute, 33 Second Website
  • 20 Days to a High-Quality, Highly-Engaged Twitter Following
  • One Piece of Indispensable Writing Advice

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

//

When Should We Add Marketing?
Mr. Godin’s answer to this question is simple, but not easy. He argues that the age we now inhabit has turned the tables on the discipline of marketing products, services, and ideas. The Mad Men are gone, as is the way they brought products into the public eye.

Sigue leyendo

10 Things You Need to Know about Content Marketing World 2012 | Content Marketing, Junta42 Events


Via Scoop.ithuman being in – perfección

In no particular order, here are 10 things I’m excited about when it comes to #cmworld 2012:

Amazing brands telling their stories – Last year, our attendees loved the fact that actual brand marketers spoke about how they were creating and distributing content to attract and retain customers. So, how did we one-up 2011? This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands).

A literal “who’s who” of content marketing experts – You simply cannot make this stuff up. Every one of these speakers have keynoted some of the largest events around the world…speakers like Jay Baer, Ann Handley, Mike Stelzner, Brian Clark, C.C. Chapman, Jason Falls, Andrew Davis, Ardath Albee, Robert Rose, Scott Abel, Lee Odden and more. I am humbled by the fact that these amazing people have so willingly devoted their time to sharing their knowledge at Content Marketing World.
Amazing Keynotes – including an unforgettable presentation from Mitch Joel (often called Canada’s Seth Godin), Google’s Sam Sebastian, and our #1 rated speaker from last year, Marcus Sheridan. If you’ve never seen Marcus in person, here is your chance. (PS – We have a couple more keynote surprises on the way.)
Five unbelievable workshops – Last year, we sold out of our only workshop and had attendees asking for more. This year, we’ve added an additional four workshops including Content Marketing 101, Content Marketing for Non-Profits/Associations, Growing Your Content Marketing Agency, Building Your Buyer Personas, and Managing the Webinar Lifecycle. Sigue leyendo

3 Ways to be the Architect of Your Own Life


Written by Shawn Watson | pickthebrain.com


Architects are skilled in planning, design, and oversight. Architecture isn’t just limited to the construction of buildings. For example, often visionaries are architects of their generations.
When you look at the leaders of yesterday and today, such as Henry Ford, Bill Gates, and Steve Jobs, they are architects of sorts.

They planned, designed, and oversaw huge transitions that, in many cases, redefined how we function and process reality on a daily basis. Similarly, we can be the architects of our own lives. Here are 3 ways to awaken your inner architect!
Architects Create Vision

Vision is key! Sigue leyendo

Tipos de Marketing Viral


Extracto del libro El imperio digital de Leandro Zanoni 
El_imperio_digital   (PDF full download)

(…)Tim Berners-Lee: The World Wide Web - Opportun...

  • Reenvialo a un amigo

Consiste en un mensaje de correo en cadena que alienta al usuario a reenviarlo al resto de sus contactos. Dependerá
mucho del contenido del e-mail para que eso ocurra, ya que de lo contrario, el usuario no durará en eliminar el mensaje
y la cadena se cortará. Podemos dividir este tipo de marketing viral en dos grupos:

  • Deseado: Son muy efectivos los videoclips típicos de YouTube con contenido humorístico, que la gente reenvía asus contactos de manera espontánea. Muchos de estos clips son anuncios de televisión que luego circulan por Internet.

La cantidad de gente que recibe el mensaje vía Web puede ser mucho mayor que la gente que vio el anuncio original en
TV, ya que muchos clips son antiguos o fueron creados para emitirse en otros países.
A modo de ejemplo, podemos citar el caso de “Peter Capusotto y sus videos”, el ciclo de TV que se emitió por
Canal 7 durante 2007. El programa tenía un rating relativamente bajo (de 1 a 4 puntos, cuando los programas más vistos
de la TV superan ampliamente los 30 puntos) pero “Pomelo” (el personaje interpretado por Capusotto) fue elegido
como el personaje del año de la versión argentina de la revista Rolling Stone, que lo llevó a su portada.1 ¿Qué ocurrió?
Los clips de humor de Pomelo fueron subidos por los usuarios a YouTube y rápidamente fueron vistos y compartidos
por millones de personas. Sigue leyendo

The art of connection, contribution, & change


http://www.presentationzen.com/presentationzen/2010/11/the-art-of-connection-contribution-change.html

Blackboard Presenting naked is about expressing a naturalness in delivery that brings more of your own unique personality to your presentations in a way that amplifies your message. There are many components to an effective, naked presentation, but one simple way to think about it is in terms of what I call The Three Cs : Connection, Contribution, and Change.

Connection.009-001 • Connection. To make an impact and to make a difference, we have to make a solid connection with others in the room. Where there is no connection, there can be no contribution. If we can make a solid and lasting connection with others, then we create the space for our contribution to be heard and take root. Connection amplifies the experience for both the audience and the speaker. Instead of 1+1=2 with a one-way didactic approach, it’s now 1+1=137 (or a million, etc.).

 

Contribution.002-001 • Contribution. Some people think that a presentation or an invitation to speak is a burden, or at best and obligation that can’t be avoided. This is the wrong attitude. Instead, think of presentation as a welcomed opportunity to make a difference. Every presentation or speech is a chance to make a contribution. We all live for the opportunity to contribute, it’s what makes us human. A contribution is never about us—it’s always about them. We show respect for them by being well prepared. We show we care by sharing a bit of ourselves and a small part of our own humanity. Do not allow yourself to get bogged down in a haze of self-doubt and worry about whether or not you are good enough. To win or to lose is not the point. Boston Philharmonic Orchestra conductor and presenter extraordinaire Benjamin Zander says something similar while encouraging one of his talented students: “We are about contribution. That’s what our job is. It’s not about impressing people. It’s not about getting the next job. It’s about contributing something.” We can apply this spirit to the art of presentation as well.

Connection_slides.005-001 • Change. Through contribution we make a difference—we make a difference because we change things. Sometimes the change is big, and sometimes the change is virtually imperceptible, but it’s real. As a result of our contribution the audience may have gained new knowledge or a skill, or a fresh perspective—or they were inspired to learn more. Because of our talk, presentation, or lesson, there was a change. This positive change resulted from an honest, transparent contribution in the moment. These tiny contributions in the aggregate are what keeps humanity moving forward.

Create art and make change
Connection_slides.004-001 I’ve always said that presentation is more art than science. So what is art? In a recent interview with David Siteman Garland, Seth Godin said this about art in the context of work. “Art,” says Seth Godin, “is a generous action—it’s when a human connects to another human and makes a change.” The work that we do could be art, but if we are just following the rules, playing it safe, and sort of working-by-the-numbers (as in paint-by-the-numbers) then the work lacks connection and difference, and therefore lacks art. The best presentations are art in a sense because the best presenters necessarily connect in the spirit of contribution and generosity and help people make a change. The worst presentations or speeches are the usual ones, the ones that are perfunctory, routine, safe, and utterly forgettable. No one ever got fired for doing the expected and the safe, at least they did not in the old world. But it’s a new world now. And the professionals who are remarkable and who want to make a difference — teachers, doctors, engineers, aid workers, and business people of all types — are the ones who create art. Today, more than ever, there are opportunities to speak in front of others to make a connection and contribute to lasting change—that is, to create art.

Continue >>

Fanning the Social Media Flame for Viral Exposure


image of lit match

Are you a content marketer? If so, you have a choice to make.

You can sit around and wait for your content to go viral.

You can hope you’ll get sudden bursts of traffic, hope your readers will spread the word, hope your content will catch fire.

Or you can bring your own matches and lighter fluid to set the dang thing aflame yourself.

As bloggers and content marketers, which will you choose?

Sure, sometimes the passion you have for a subject will be enough to ignite a spark and compel your audience to share your content with their network. Being able to unleash something with such conviction and power that it combusts on its own is great.

Over at my SEO consulting firm Outspoken Media, we’ve been able to do it several times.

Sometimes we post something like The Power of the Unexpected, something that goes hot without us lifting a finger. As content writers, we live for these moments.

However, they almost never happen.

What is more common is that marketers need to fan their content to help it ignite and go viral. And sometimes that means stepping in when an accidental hit shows signs of life. How do you recognize those signs to take advantage? Here are some methods we use at Outspoken Media. Sigue leyendo

Do Short Posts Deliver on Value?


Written by Jameshttp://menwithpens.ca/ 

I write long.

It’s a bit of a fault of mine, actually. I feel that long posts are just … better, somehow. Fuller. Richer. More valuable. I feel that long posts give you all the goods, everything you need, all in one place.

Long posts are hard work, though. Delivering that much value and information in a single post without losing a reader’s attention is tough. And if a reader decides it’s too much work to get to the end…

Well. That’s no good, is it? Then nothing gets read. All that hard work goes to waste.

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works… Sigue leyendo

Do Short Posts Deliver on Value?


I write long.

It’s a bit of a fault of mine, actually. I feel that long posts are just … better, somehow. Fuller. Richer. More valuable. I feel that long posts give you all the goods, everything you need, all in one place.

Long posts are hard work, though. Delivering that much value and information in a single post without losing a reader’s attention is tough. And if a reader decides it’s too much work to get to the end…

Well. That’s no good, is it? Then nothing gets read. All that hard work goes to waste.

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works. Sigue leyendo

The 7 Deadly Fears of Blogging and How to Overcome Them


This guest post is by Nathan Hangen of Build Your Digital Empire.
Via:
http://www.problogger.net/archives/2010/10/11/the-7-deadly-fears-of-blogging-and-how-to-overcome-them/

I remember back to early 2008, when I’d just started blogging, that even though I had great ambitions, my knowledge, expertise, and confidence as a blogger was sorely lacking. I stumbled through my blogging career for over a year before I felt I had a really good grip on things, and even then, there were many things I struggled with.

But more than anything, through all of the struggles I faced, there was one enemy that kept popping up time and time again, each time in a different form than the last. This enemy was fierce, determined, and relentless, and eventually I had no choice but to either confront it, or forever commit to a life of running.

Finally, in a Bruce Wayne moment of clarity, I decided to turn-around, face this enemy, and obliterate him. His name was fear, and there are seven ways that he tried to take me out. Here are the tactics I used to fight back.

1. Manic idea generation

I never thought that having too many ideas would be a bad thing, but what’s worse, I never suspected that the culprit would actually be fear itself.

In the early days, I found that just when I’d get close to completion on an idea, I’d suddenly be overwhelmed with dozens of new ideas. As a result, I’d move from idea to idea, never finishing a single one. In the end, I realized that my own fear of going all in on a single idea was keeping me from being successful as a blogger.

Tactic 1: Stop running from idea to idea and ship the ones you’re already committed to.

2. Holding back

Once I’d committed to a single idea, I often found myself running out of things to write about. It wasn’t that I didn’t have any ideas, but that I was too scared to actually talk about them.

“What if people make fun of me?”
“What if people think I’m an idiot?”
“What if I don’t really know what I’m talking about?”

This kind of self-talk is a blog killer, and it’s a great way to take yourself out of the fight before you get a chance to grow. Successful bloggers don’t run from their best ideas, they give them to the world.

Tactic 2: Don’t be afraid to be you. Turn your little flame into a wildfire. Some of the best bloggers I know are more personal and open than even I’m comfortable with, and guess what…their audience loves them for it.

3. Low confidence

My wife often asks me this very question: “Who cares what you think?”

And for a while, it hurt like a dagger, not because it was a silly question, but because it’s one that I was asking myself every single day.

“Who really cares what I think?”
“Why do my ideas matter?”

This is a confidence issue, and it’s where fear likes to play serious mind games. First of all, it doesn’t matter if anyone cares what you think. The only person you need to serve is yourself. Furthermore, there are people just like you everywhere, and you’d be surprised how many come out of hiding when they see a true leader emerge.

You can’t be everything to everyone, but you can be a great leader to the people that resonate with and connect with your ideas and philosophies. However, they can’t do that if you don’t share them.

Tactic 3: Seth Godin wrote about it in Tribes, and the truth is that yes—we need you to lead us. People do care what you think, in fact, much more than you can imagine. You owe it to them to share it; don’t be selfish. Sigue leyendo

Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media


Boris Grinkot
http://www.marketingexperiments.com/blog/research-topics/credibility-indicators/lpo-entrepreneurship-pr-social.html

Living in New York City, I like to venture out and explore. What are the digital entrepreneurs and marketers on the streets of New York thinking these days?

biztechday300Last week, I dropped by BizTechDay 2010, a bona fide professional networking event with an impressive speaker lineup—now touring major U.S. cities—that came from humble beginnings as just another Meetup.com group. What could be a better testament to the power of “conversation”—it’s not just about retweets!

Here are three takeaways that I thought could serve as useful illustrations of conversion optimization principles.

Takeaway #1: It’s not about finding people for your product; it’s about finding products for your people

Throughout the event, the audience was treated to a number of new ventures. These ranged from full-scale presentations like the crowd-funding disruptor Profounder  to one-minute pitches like the troubled-youth-educating Ruby Nuby.

The distinguishing characteristic was that they had started with identifying a need in the marketplace. They noticed that people wanted to accomplish something, but didn’t have the right tool or the right support structure. Profounder helps people aggregate venture funding from a wide network of friends and family, yet bypassing the awkward dinner table conversation. Ruby Nuby charges companies for training their software developers, and piggy-backs pro bono training for the disadvantaged youngsters.

When we teach about the clarity of the value proposition on landing pages, one subtle point is so often overlooked: that a value proposition is not determined in the boardroom; it grows out of need.

Takeaway #2: Propaganda makes bad PR (even to the folks at FOX News)

I rarely get to deal with traditional PR, so Clayton Morris’ presentation on how to get TV exposure sounded exactly like what we teach in landing page optimization. His point was: eliminate unsupervised thinking in your press release by clearly communicating value to TV producers.

In Clayton’s world, companies bombard him with press releases that focus entirely on what the company wants to tell the world: new CEO is crowned, new product is launched, and so on. What this cookie-cutter PR misses is that he and his producers are not looking to learn about your company—they are looking for TV show content.

A press release that is not focused singularly on showing how you can add value, is asking Clayton & friends at FOX to figure that out on their own. While they are certainly capable of doing so, these press releases arrive by the hundreds. Which ones get through? The ones that require less work, ones that clearly demonstrate how the story can be used, practically laying out the screen play.

Takeaway #3: If a keynote is given without a PowerPoint, it still does make a sound

Not surprisingly, all things “social” received significant air time, Seth Godin dominating the speaker lineup with an impressive performance. However, the event certainly was not about social media.

Why was Godin’s presentation effective? Relevance is part of it. Engaging tone and enjoyable anecdotes were also key—it came across as more of a conversation than a presentation.

It also helped that to most attendees, he was the biggest name on the roster, if not the reason for showing up. At the same time, he didn’t need to work hard to establish credibility even with those who had never heard of him—he was introduced like a celebrity, plus each attendee had received a free copy of his latest book. Sigue leyendo

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Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en sus fotografías, debe expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

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