It’s the one word that kept coming up in conversations I had around the halls today at Facebook’s F8 event. Whenever I heard that word it was clear we were talking about Mark Zuckerberg and Facebook. Compared to last week’s weak moves by Twitter, where its CEO barely even announced anything, yesterday’s moves by Facebook were huge.
OK, I heard another few words:
“Zuck has balls.” or “Facebook has balls.”
Heck, listen to David Kirkpatrick, who worked for Fortune for more than 20 years and just finished a book, Facebook Effect, about Facebook. I catch up with him here before the press conference, which happened just after Zuckerberg and team made tons of announcements:
Listen to the words he uses: “This is not just another company, it is a transformational phenomenon.”
“It is really great, but it is really scary in some ways too.”
By the way, after I talk with David I talk with quite a few other movers and shakers in the tech press in that video so you can get a sense of how we all reacted to the news. Then, at about 20 minutes into that video you get to see the full press conference (I have the only video of it on the Web that I’ve seen so far).
Before I explain more about what I mean when I say Facebook wants to own your digital fingerprints, there are a few other reactions I want to get in here. The first is with a couple of guys from the National Hockey League. Listen to how excited they are about the new features they turned on yesterday on NHL.com. You can “like” every player there. Some players already have hundreds of likes in just the first few hours.
Then watch how Pandora’s CTO, Tom Conrad, describes Facebook’s moves and how Pandora is now much more social because of these changes. “Mark is right when he says Web experiences want to be social.”
Finally, head over to Facebook’s official site and watch some of the videos if you haven’t seen them yet.
WHY IS THIS SO AMBITIOUS?
These moves are ambitious for a few reasons:
1. It gets Facebook plastered all over the web. Already Facebook likes are on many many sites and I’d expect to see Facebook’s new social features to show up on at least 30% of the web’s most popular sites within a month.
2. It lets us apply our social graph “fingerprint” to sites we visit. You do this by adding social plugins to your site, which is pretty easy to do.
3. It lets us apply our behavior “fingerprint” to sites we visit. Again, by adding social plugins onto your sites.
4. Facebook gets to study everything we touch now and will bring a much more complete stream back to the mother ship. This lets them build new analytics features for publishers, too, as All Facebook’s Nick O’Neill writes, but now Facebook will have the best data on the web for advertisers to study.
5. Facebook gets us to keep our profile data up to date. Marketer Ed Dale nailed why this is such a big deal.
6. Facebook gets to overlay a commerce system, called Credits, on top of all this. Justin Smith of Inside Facebook writes about that.
7. Facebook has opened up to enable all this stuff to flow back and forth and has removed the 24-hour limitation on storing data gained from its API. This is probably the biggest deal for developers, Inside Facebook writes about that, but they’ve also made their API more granular so that sites can ask for, and get, very specific data instead of getting everything stored on a user. We’ll be talking about this for a while, because it actually has good implications for privacy.
8. All this new data will enable Facebook to build new kinds of search experiences, as All Facebook hints at in a post where they say Facebook is trying to build a version fo the semantic web. Search Engine Land goes further in detail about what these changes will mean.
9. It lets Facebook minimize the need for a “public” fan page, like mine. Inside Facebook explains more in detail why this is true. Mostly because they’ll spit all those bits over onto my blog, if I add the code to my blog (which I’m pretty sure I will).
10. Finally a stream of focused bits for the people who are actually visiting your page can be pushed back out to you, as Inside Facebook demonstrates.
11. They made the API much simpler and shipped a powerful graph API so more developers can build apps for Facebook (this has been one of the advantages of Twitter, for instance, because Twitter’s API was simple to figure out). Heck, you can even hit it from a web browser to see what it returns. Here is what it returns for http://graph.facebook.com/scobleizer (if you want to try it yourself, just include your Facebook name instead of mine). Sigue leyendo