Archivo de la etiqueta: Richard Branson

feb 14 2012

El peor asiento del avión: ventanilla

http://www.cookingideas.es 

Es probable que si en el mostrador de facturación le preguntan si prefiere ventanilla o pasillo responda la primera opción. Al fin y al cabo: ver las luces de la ciudad, los campos y las montañas durante los primeros y últimos veinte minutos del vuelo resulta divertido a la par que instructivo. Ahora bien, ¿qué sucede en las horas de en medio, sobre todo cuando se trata de vuelos de larga distancia?

Sucede que los pasajeros sentados junto a la ventanilla tienen el doble de posibilidades de sufrir trombosis de vuelo (afección conocida como “síndrome de clase turista”) que los que se están sentados junto al pasillo. ¿La razón? Éstos se levantan más a menudo para ir al baño o darse un paseo, y lo hacen por un motivo muy evidente: no tienen que molestar a nadie para levantarse, según concluye un informe del Colegio de Médicos Coronarios de EEUU recientemente difundido. Sigue leyendo →

oct 6 2010

Personality and Entrepreneurship: Why are some people more entrepreneurial than others, and why should you care?

(…) http://www.psychologytoday.com

Mr. Personality

A personality expert talks character and destiny.
by Tomas Chamorro-Premuzic, Ph.D.
Do you have what it takes to be the next Richard Branson?

So far, psychologists have failed to explain why some people are more entrepreneurial than others, but the answer is straightforward: personality. Indeed, individual differences in creativity, ambition, and risk-taking explain why some people have much more potential for entrepreneurship than others, and valid personality measures can help us identify who the entrepreneurs of tomorrow will be. Of course, there are also socio-political factors contributing to entrepreneurship, which is why it is a lot harder to be entrepreneurial in North than in South Korea, or why unemployment may actually foster entrepreneurship. Still, in any country at any given point of time there will be more and less entrepreneurial people and a country’s economic and social development is much more dependent on the former. Sigue leyendo →

sep 29 2010

5 Ways to Cause a Revolution in Your Business

by jeremywaite| //jeremywaite.wordpress.com

Point of view by Me® (out of post):
In my opinion one of the leaders that inspire, amuse and provoke its readers.
Jeremy Waite, madness and genius in the right balance.

I recommend looking in the categories “jeremywaite.wordpress.com”, where they found the collection of articles he published.

Gabriel Catatalano

Sigue leyendo →

ago 23 2010

How TED Connects the Idea-Hungry Elite

By: Anya Kamenetz

Photograph Courtesy of TED, by Marla Aufmuth, James Duncan Davidson, Andrew Heavens, Robert Leslie, Asa Mathat

TED, Speakers, Video, Bill Gates, Richard Branson

Chris Anderson: The entrepreneur bought TED in 2001. “It felt like something you could devote your life to,” he says.

Related Content

Inside the World’s MOST EXCLUSIVE (and Most Accessible) CLUB with SPECIAL GUESTS including

Elizabeth Gilbert • Richard Branson • Jamie Oliver • Malcolm Gladwell • Ngozi Okonjo-Iweala • Barry Schwartz • Ken Robinson • Sarah Silverman • Bill Clinton • David Byrne • Bill Gates • Craig VenterJill • Bolte Taylor • Dave Eggers • Sharmeen Obaid-Chinoy • Sunitha Krishnan • Tony Robbins • Julia Sweeney • Isabel Allende • E.O. Wilson • and the chief himself, Chris Anderson!

The other day, I got an email from a new friend. The subject line read “Are you a TED talk person?”
It linked to an 18-minute video of MIT behavioral economist Dan Ariely talking about the bugs in our moral codes. Other friends have sent me videos of Eat, Pray, Love author Elizabeth Gilbert on the spiritual dimension of creativity; rocker David Byrne on how venue architecture affects musical expression; and UC Berkeley professor Robert Full’s insights into how geckos’ feet stick to a wall.

Each of these emails is like a membership card into the club of “TED talk people.” I love being a member of this club. The videos give my discovery-seeking brain a little hit of dopamine in the middle of the workday. But just as important, each one I see or recommend makes me part of a group of millions of folks around the world who have checked out these videos. What links us is our desire to learn; TEDsters feel part of a curious, engaged, enlightened, and tech-savvy tribe. Sigue leyendo →

jul 30 2010

Why Tech Nerds Love Flying Virgin America

BY Mark Borden

This interview is part of our ongoing series related to The Influence Project.

Last month, Virgin America teamed up with the online influence measurement company Klout to promote their new routes between San Francisco, Los Angeles, and Toronto. The campaign offered free tickets to select influencers–with no strings attached. I spoke with Virgin America’s social media manager Jill Fletcher about managing an airborne viral campaign, how Virgin became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.

How did the idea of giving influencers free flights for the new Virgin America Toronto leg come about?

We have a network of influencers who are very supportive of our brand. We have a close relationship with Jeff Pulver and Guy Kawasaki and Xeni Jardin who fly constantly and are always tweeting about us.

We saw the influencer program as a way to extend that network. We thought of it as an experiment to see what kind of reach we could get working with people outside of our existing relationships.

In addition to the flights being free, there was no demand for coverage, right?

Exactly. It was a new route and our first international destination so we wanted to spur trial and give people an opportunity to take a flight on Virgin America.

Sigue leyendo →

abr 7 2010

Only entrepreneurship overcomes the crisis

by cristian.saracco

Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn’t deserve this situation… Should I continue the list? Probably, I could, but that’s not the point.

In this social network we use to talk about branding, about brand experiences… about us!… We could isolate branding issues from our current situation, however, it would look, at certain point, something between naïf and unconscious.

Reality, which is neither the Big Brother nor Code Lyoko, is showing that to overcome the crisis, we do need as individuals certain specific behaviours (remember what Dr. Utterson said when he talked about the online and offline worlds… both are real).

Going back to the first sentence of this post:

  • Today’s politicians (from the left, center or right) learned how to manage a country as if sea captains had learnt to sail in calm waters
  • Some big companies use to be managed under the SYA (Save Your Ass) policies. So, everything coming from them seems to be decaffeinated
  • Bankers follow the patterns designed by the Chicago’s boys or the ones that are fashion, and teach how to overcome a crisis produced by others
  • …

All that I mentioned above would have something in common…. All the people involved behave as burocratic employees. This is not bad, however, it’s not enough to overcome a crisis.

Both burocrats as well as employees are needed to make the world works, and probably, they are better prepared to manage stable situations than other kind of people.

Today’s crisis is a point of inflexion. It cannot be solved with old formulas because, probably, we are not going to go back to some old habits…. And they have no idea of what to do.

What is the relation of this with brand experiences?

During a long period of time I was thinking of differentiating between big brands from those ones that we finally fall in love (it’s a way of saying): Sigue leyendo →

abr 2 2010

Happy Google Fools’ Day: Timeline Of Pranks | Online Media Gazette

April Fools’ Day is a holiday celebrated in various countries on 1st of April every year. The day is marked by the commission of hoaxes and other practical jokes of varying sophistication on friends, family members, and neighbours. On top of that, the ‘victims’ may be sent to run a fool’s errand, in which it aims to embarrass the gullible.

Google, a multinational public cloud computing and Internet search technologies corporation shows their mischievous side during this time. In fact, they have a tradition of perpetrating hoaxes to the public. Let’s take a look at those that are caught my interest from the year 2000 to the more recent ones. What are your favourites?

2000

Google announced a new search technology called “MentalPlex” that supposedly reads user’s minds to determine what the user wanted to search for; simplifying search queries.

2000

2002

Google uncovers the algorithm behind its PageRank systems; the use of PigeonRank. The technology relies heavily on the superior trainability of the domestic pigeon and its unique capacity to recognize objects regardless of spatial orientation.

20012004

They announced that they were looking to hire for their research centre on the moon called the Google Copernicus Centre. On top of that, Google announced that they came out with a new operating system dubbed the Luna/X.

20042005

Google announced that they will start producing a beverage that would optimize one’s use of the Google search engine by increasing the drinker’s intelligence with the introduction of Google Gulp.

20052006

In 2006, Google claims that “Dating is a search problem. Solve it with Google Romance.” It tricks people into believing that from that year onwards they’ll be offering a “Soulmate Search” to send users on a “Contextual Date.”

20062007

At about 10:00 PM Pacific Time on 30 March 2007, Google changed the login page for Gmail to announce a new service called Gmail Paper. The service offered to allow users of Google’s free webmail service to add e-mails to a “Paper Archive”, which Google would print and mail via traditional post.

2007

2008

In 2008, Google announces a joint project with the Virgin Group to establish a permanent human settlement on Mars called Project Virgle. The announcement includes videos of Richard Branson as well as Larry Page and Sergey Brin on YouTube, talking about the project.

20082009

Google reports that on March 31, 2009 they’ll be releasing a new “Cognitive Autoheuristic Distributed-Intelligence Entity” or CADIE for short. This new technology is implemented into Google Mobile’s “Brain Search”. The instructions are to “Put phone to forehead for brain indexing” and “Think your query”. When you click “Try Now”, a page loads with “Brain indexing” status. When indexing is complete, a button comes up with “search me”. However, after clicking this button, the user is directed to fake search results.

20092010

Google wants to bridge the gap between animals and humans with the introduction of Animal Translator BETA. They placed a link on their main page and when users click on it, a new page opens up showing the app for Android phones for the translator.

2010

Reblog this post [with Zemanta]
mar 17 2010

5 Ways to Cause a Revolution in Your Business

by jeremywaite

1. Stop Trying to Make Everything Look Perfect…

“Since when did Marketing become the make it pretty department?” Sylvia Reynolds

Sigue leyendo →
mar 17 2010

What do Kate Moss, Richard Branson and Blackadder have in common?

What Can Brands Learn From Celebrities?

by jeremywaite

Of all the supermodels, this month’s Vogue cover girl Kate Moss is my favourite. Apart from her effortless style and beauty, I love the way that she has been in the spot light for over 22 years and is still as relevant as ever.  Her ‘brand’  has grown every year, despite the many scandals that beset her rock’n’roll lifestyle and she is now worth over £40m, according to the 2009 Times Rich List.

But what I like best about her is her resilience.  22 years modeling at the highest level takes a HUGE amount of discipline and I love her ability to keep pushing forward creatively with her one asset. Her looks.  She knows what she is good at.  (She hasn’t tried to release a single or launch a range of cup cakes!) And when she had all her problems with drugs and Pete Doherty, she bounced back bigger than ever, even though the media had written her off.  (Something that Tiger Woods and the 2010 class of tarnished of celebrities could learn a lot from).

The way that she handles her image and sticks to her strengths reminded me of the fabulous book ‘The Hedgehog and the Fox’ by Isaiah Berlin. It was famously turned into the Hedgehog Concept by Jim Collins in Good to Great and was the basis for the brilliant Wile E. Coyote story lines.

Written in 1953, The Hedgehog and the Fox highlights the main difference between single-minded success stories like Kate Moss and the many others that we quickly forget. Despite what Garth and Wayne think, Kate Moss is not a fox! You really want to be a hedgehog… Sigue leyendo →

feb 16 2010

How to use clichés

Image representing Wikipedia as depicted in Cr...
Image via CrunchBase

I love this definition from Wikipedia:

In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a ready-made phrase. The French word “cliché” comes from the sound made when the matrix is dropped into molten metal to make a printing plate.

To save time and money, then, printers took common phrases and re-used the type.

Along the way, they trained us to understand the image, the analogy, the story. Hear it often enough and you remember it. That training has a useful purpose. Now, you can say ‘Festivus’ or ‘There is no I in team…” or “that took real courage” when describing a golf shot, and we immediately get it. Monty Python took a cliché about the Spanish Inquisition and made it funny by making it real. The comfy chair!

The effective way to use a cliché is to point to it and then do precisely the opposite. Juxtapose the cliché with the unexpected truth of what you have to offer. Apple does this all the time. They point out the cliché of a laptop or a desktop or an MP3 player and then they turn it upside down. Richard Branson takes the expected boredom of a CEO and turns it upside down by doing things you don’t expect.

I often use the Encyclopedia of Clichés to find clichés that then inspire opposites. It’s a secret weapon and it’s all yours now. Have fun.

Vía sethgodin.typepad.com

Reblog this post [with Zemanta]
feb 14 2010

Ten Ways to Be More You

Pretty hefty concepts: who we trust, how we impress and who impresses us, how we participate in social networks, new potential for relationships, and adding value.

In all of those instances, the answer is to be more you.

Take a look. Trust is something that depends on your credibility, which is the results of your actions and how others perceive you through them. This in turn determines how we impress, while our own filters dictate who impresses us.

Your philosophy for participation in social networks may read similar to that of another, yet without you, it doesn’t come to life quite the same way. Relationships are built and dissolve on the basis of that expression. Sigue leyendo →

feb 12 2010

Ten Ways to Be More You


This week we tackled some pretty hefty concepts: who we trust, how we impress and who impresses us, how we participate in social networks, new potential for relationships, and adding value.

In all of those instances, the answer is to be more you.

Take a look. Trust is something that depends on your credibility, which is the results of your actions and how others perceive you through them. This in turn determines how we impress, while our own filters dictate who impresses us.

Your philosophy for participation in social networks may read similar to that of another, yet without you, it doesn’t come to life quite the same way. Relationships are built and dissolve on the basis of that expression.

The times when you add most value are those when you’re not even trying. In other words, when you’re being more who you are. True for individuals as it is for companies — we are loved and hated for much the same reason: the expression and experience of us.

You may want to be liked by everyone, choose the middle road. I say stop caring so much about what other people think, and start spending more time becoming who you want to be. There are tremendous advantages to that.

Do Richard Branson, Steve Jobs, Mark Cuban, to name three, lose sleep over what others think? I’m thinking they spend most of their time focusing on who they want to be and what they want to do with that. Sigue leyendo →