Archivo de la etiqueta: Research
One of my favorite parts of my job is interviewing a huge variety of people about their habits, needs, attitudes, and reactions to designs. I like the challenge of quickly getting strangers to talk freely and frankly about themselves, and to try figuring out new designs and products in front of me. User research shouldn’t be like the boring market surveys they read from clipboards in the mall. Great research interviews should be like listening to Terry Gross on Fresh Air — engaging and insightful. That’s what I aim for. Here are some tips and techniques that have helped me get the most out of user interviews.
1. Get into character >>> Sigue leyendo
by Pamela Dominguez | http://sixrevisions.com/content-strategy/components-of-high-quality-blog-posts/
Nevertheless, we shouldn’t go around ranting uncontrollably about random stuff on the web. If we really want to share something interesting with the community of our choice, we should, at the minimum, project professionalism and trustworthiness and emphasize accuracy and quality of the writings we put on the internet.
Whether you’re maintaining a personal blog, starting up a design blog, or managing and updating your company’s official blog, the fundamental tips and strategies discussed in this article will ensure that all of your posts will be professional, high-quality, and awesome to read.
Why Should We Care About the Quality of Blog Posts? Sigue leyendo
By Kelly Goldsmith, Jing Xu and Ravi Dhar
Full article [PDF]
Every day consumers make purchase decisions by choosing among large sets of related products available for sale in the aisles of stores. What factors might systematically affect how consumers make decisions among an array of products? Our research explores one aspect of that question.
As most marketers realize, not all shoppers are created equal. Within the same store, one may be searching for a specific product to meet an immediate need, while others may simply be browsing. Just as they can have different goals when they enter a store, individual consumers may approach purchase decisions with different mindsets that can affect how they shop. In social psychology, a mindset is defined as a set of cognitive processes and judgmental criteria that, once activated, can carry over to unrelated tasks and decisions. In other words, if you get a consumer thinking a certain way, that way of thinking — that mindset — can influence his or her subsequent shopping behavior.
In particular, social psychologists have identified two distinct mindsets that are relevant to how consumers make decisions when choosing among large sets of related products: abstract and concrete. An abstract mindset encourages people to think in a more broad and general way. Consumers in an abstract mindset who face an array of related products will focus more on the shared product attributes associated with an overarching purpose — for example, the general category of hair care or car maintenance. Conversely, a concrete mindset draws attention to lower-level details and attributes associated with execution or usage; consumers in a concrete mindset will thus focus on factors that differentiate between products.
(…) Sigue leyendo
Amy Corderoy | http://www.smh.com.au
Instead it found your choice of partner and life goals drastically affect your satisfaction with life – overturning the popular theory that happiness is largely decided by personality traits moulded early in life and genetic factors.
Up until now much research had seemed to show even extreme events such as becoming disabled or winning the lottery had little effect on people’s happiness, and studies of twins strongly linked happiness to genetics.
But in reality, over the course of their life about 40 per cent of people experienced large changes in their levels of happiness, said the study leader, Bruce Headey, an associate professor at the Melbourne Institute at Melbourne University.
The study, the first to track happiness over a long period, followed 60,000 Germans for up to 25 years. Sigue leyendo