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How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz socialbakers.com – @socialbakers


Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies. Retail KPI’s

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Publicado en #Analítica Digital, socialbakers.com

Understanding the New ROI of Marketing


forbes.com | http://goo.gl/tSdIV No longer does ROI stand only for return on investment. Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more

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Publicado en forbes.com, ROI of Marketing

Q&A: Yahoo’s Sue Hunt on real-time bidding


Econsultancy | http://bit.ly/KZ5zVX Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged. Statistics vary, but overall RTB made up about 10%

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Publicado en Econsultancy

Communities are Bullsh*t


Some brands are inherently more “Social” than others. There are varying amounts of success one can have with building a community, and I understand a lot of you have had some wins you would consider big. This article is not meant to discredit your efforts, but more importantly to show many of you that your focus shouldn’t always be on community building. There is a tremendous amount of time that goes into organically building a community. Are you seeing the return? Imagine if your primary focus of all that time were to dominate the first page of Google for an organic search of your brands name. Have you even searched your brands name? What types of reviews show up? Do they dominate the entire page when searching for them by name? Start there, and then plan accordingly. You may find that your time is better spent elsewhere.

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Publicado en socialmediatoday.com

Focus on online conversions, not visitor numbers


http://blog.marketinggrin.com/focus-on-online-conversions-not-visitor-numbers The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of

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Publicado en #gabrielcatalano

Business Objectives vs. User Experience


Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong!

Okay, I admit that not all of you would have answered yes, but most probably did. Somehow, the majority of Web designers have come to believe that creating a great user experience is an end in itself. I think we are deceiving ourselves and doing a disservice to our clients at the same time.

The truth is that business objectives should trump users’ needs every time. Generating a return on investment is more important for a website than keeping users happy. Sounds horrendous, doesn’t it? Before you flame me in the comments, hear me out.

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Publicado en Smashingmagazine.com

Why Email Marketing Is Still In Vogue


With the recent advancement and diversification in online marketing strategies, some might think that email marketing is a relic of the past; but the numbers tell a different story. Not only is marketing via email a cheap alternative to other forms of direct marketing, but the ROI is also exceptionally high – giving marketers the best of both worlds. Here is a look at the email marketing industry, and why it might be the right marketing option for your business.

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Publicado en Email Marketing, Flowtown.com
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Gabriel Catalano

Gabriel Catalano

Gabriel Catalano

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