Archivo de la etiqueta: Rate of return
The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential.
Digital marketing is no different. Digital campaigns should be focused around delivering a substantial ROI. The only way to achieve this is by having a clear conversion that you can measure on your site, and deliver a CPA (cost per acquisition) lower than the value of the conversion.
This sounds obvious; however 90% of websites fail to achieve this. Instead, generic, simple brochure style websites without sufficient call to actions are the norm. Unsurprisingly when digital campaigns are set-up, that solely drive traffic to these sites, they are unsuccessful. Simply driving targeted traffic to your site and hoping for results is a recipe for disaster. Targeted traffic will not convert if there is no conversion! This applies for both B2C as well as B2B industries. Sigue leyendo
Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong!
Okay, I admit that not all of you would have answered yes, but most probably did. Somehow, the majority of Web designers have come to believe that creating a great user experience is an end in itself. I think we are deceiving ourselves and doing a disservice to our clients at the same time.
The truth is that business objectives should trump users’ needs every time. Generating a return on investment is more important for a website than keeping users happy. Sounds horrendous, doesn’t it? Before you flame me in the comments, hear me out. Sigue leyendo
With the recent advancement and diversification in online marketing strategies, some might think that email marketing is a relic of the past; but the numbers tell a different story. Not only is marketing via email a cheap alternative to other forms of direct marketing, but the ROI is also exceptionally high – giving marketers the best of both worlds. Here is a look at the email marketing industry, and why it might be the right marketing option for your business.
Internal IT innovation is all about converting ideas, those specifically supported by new technologies, into business value. These innovations often focus on needs such as improved internal processes or alternative and creative ways to support market activities. Four years into leading PwC’s IT innovation efforts, I’ve certainly observed enough of what works and what creates challenge to write a book on the subject. For this blog posting I’m going to briefly discuss an element of what I’ve experienced. It’s what I will call the 3 tensions of internal IT innovation. Sigue leyendo
by Stefan Lindegaard
What is the ROI – return on investment – for companies engaged with open innovation? I can imagine that many executives ask this question as they seek out more proof that open innovation is worth doing.
Truth told, there is much talk about the ROI, but it is very difficult finding solid documentation on the value of open innovation. I tried, but not much luck. This is a short list of cases on the topic. Sigue leyendo