Do you know NOTHING about A/B testing? Then there are plenty of introductory posts for you below.

Are you a SEASONED PRO?Then seek out the case studiesand more advanced lessons. Personally, I believe you can learn at least one new idea to inspire you as to what you could test, from any good blog post.

I’ve tried to find some of the better recent posts on A/B testing and conversion rate optimization to see where people’s ideas are at right now. You never know when you’ll find that case study that’s just like your own problem, or an important concept you find hard to communicate to your boss or clients.

If you have any other recent and great posts on these subjects, I’d love if you would share them in the comments so our readers can get the most value from this post.

Now test on conversion soldier, test on.

Case Studies

1. What Spending $252,000 On Conversion Rate Optimization Taught Neil Patel

10 insights from an expensive lesson, including: Gathering qualitative and quantitative data before testing, do A/A tests before you do A/B tests (you’ll need to read about that one), don’t expect increases on a monthly basis and multivariate tests never work… or at least for me. Good read.

2. How We Increased Landing Page Conversion from 5% to 55%

6 lessons explained in this case study, including large background photos convert really well, and this is a really interesting one, how adding an email and password option increased signups via Facebook and Twitter (which already existed on the page) by 7%.

3. B2B Lead Gen: A/B Split Test Helps Increase Quote Requests 262%

Everyone loves a good case study, and this one from Marketing Experiments walks you through their whole process from start to finish to show an impressive conversion lift.

4. A/B Testing Generates a 98+% Lift in Conversion Rate for DHL

Another case study, this time from Ion Interactive. Which walks through the target audience, the changes made to the pages, why they were made and what happened in the end. Stats and case studies FTW.

5. Webinar Testing: Slight Title Change Produces 45% Increase in Clickthrough Rate

I love title tests – they are almost always surprising. This one is good because it’s focused on attracting people to a webinar, which a lot of marketing companies are doing now – so listen up and use this info to test your own webinar registration pages.

6. How Changing a Single Word Increased Clickthrough Rate by 161%

I like this one because it starts properly with a hypothesis. Without one you might achieve success, but not know if it was based on your business goals (meaning that you’re still leaving money on the table). #ihatethatphraseftr

7. How Server Density A/B Tested Pricing Plans and Increased Revenue by 114%

If you run a SaaS business then this will be interesting to you as it includes a pricing test. Which is the hardest thing to get right for your business. You have to be careful how you do it though as it’s illegal in some jurisdictions to offer different prices to different people. It’s safer to just play with layout and verbiage changes.

8. Five Surprising Split Testing Tips

I’d say that nearly ALL A/B test results are surprising. But these five are a good set to add into your testing toolkit. Just remember, that what works for one page doesn’t necessarily work for your page – or customers.

9. Split-Test Email Signups Doubled AND Bounces Reduced at the Same Time

A fun and simple test, where you get to guess the winner and it even gets into the details of measuring your results in Google Analytics and WordPress. (Plug, with Unbounce you can see live conversion results right in the app

For A/B Testing Beginners

10. An Introduction To A/B Testing

You might be sick of intro’s to A/B testing, but this one has a pretty sweet video if you’re someone that prefers to watch rather than read. Definitely one for the noobs though.

11. The Web Developer’s Guide to A/B Testing

Don’t be fooled by the title, this post takes the small business angle for A/B testing. And talks about tools to use, what to test and the benefits of conversion rate optimization. More importantly it covers how to set up a proper test and how to interpret the data.

12. An Introduction to Using A/B Testing for Marketing Optimization

An eBook from the eBook masters at Hubspot. To quote them directly: “A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you’ll see some significant increases in lead generation.” It’s 50 pages and has case studies, guidelines, and what you should be testing.

13. Conversion Rate Optimization eBook Listed for Free on Amazon Kindle

I don’t own a Kindle, but if I did, then I’d probably give this free download a go. Nothing to lose right? It seems to be a lead in to a series that you would need to pay for, but if it’s good then why not? It’s like giving a free preview of an upcoming larger book. So in terms of a sales strategy, it’s a good one.

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