Archivo de la etiqueta: Programming

VRCodes – vía @medialab


Viral SpacesMIT Media Lab
VRCodes are currently being developed by Pixels.IO as a spinoff of the Viral Spaces group.

Envision a world where inconspicuous and unobtrusive display surfaces act as general digital interfaces which transmit both words and pictures as well as machine-compatible data. They also encode relative orientation and positioning. Any display can be a transmitter and any phone can be a receiver. Further, data can be rendered invisibly on the screen.

VRCodes present the design, implementation and evaluation of a novel visible light-based communications architecture based on undetectable, embedded codes in a picture that are easily resolved by an inexpensive camera. The software-defined interface creates an interactive system in which any aspect of the signal processing can be dynamically modified to fit the changing hardware peripherals and well as the demands of desired human interaction.

This design of a visual environment that is rich in information for both people and their devices overcomes many of the limitations imposed by radio frequency (RF) interfaces. It is scalable, directional, and potentially high capacity. We demonstrate it through NewsFlash, a multi-screen set of images where each user’s phone is an informational magnifying glass that reads codes arranged around the images.

VRCodes are currently being developed by Pixels.IO as a spinoff of the Viral Spaces group. See the MIT Media Lab PLDB entry and grace@pixels.io

VRCodes was initiated by Grace Woo in the MIT Media Lab as a part of her PhD thesis. Special thanks to Andy LippmanRamesh RaskarGerald SussmanVincent ChanSzymon Jakubczak and Eyal Toledano.

Recent uses of VRCodes
Newsflash [description]

Grace Woo, Andy Lippman

Newsflash shows a large display of screens which can be used in a public environment. Users can point their phone at a screen to get more data from the frontpages in front of them.

4 Landing Page Testing Tips To Remember -vía @ioninteractive


by Anna Talerico

Testing landing pages can be a lot of fun. Especially when you are able to quickly see results, analyze your data and launch new test waves quickly and easily. It’s addicting to launch an experience and see how it’s performing in real-time.

ion interactive - Optimizing Marketing Performance Beyond Landing Pages

But it’s easy to get so wrapped up in the real-time nature of testing that you forget to stop, slow down and be methodical. We’ve blogged about this recently with our 12-point landing page testing process and awesome format for documenting test plans.

Sometimes even in the when you know the right process to follow, you need a little cold water on your face before you make a wrong turn. Here are 4 quick  tips to remember next time you are in the heady, giddy phase of a landing page test. Just a little dose of testing reality:

1. Don’t call the test too soon.

2. Don’t despair.

3. Be ready to be wrong, be ready to be right.

4. Learn.

  • Trust your landing page testing tool, sit back and let it calculate statistical confidence for you. You want to be sure of the results, and results can change before statistical confidence is reached.
  • Many marketers who are just getting started launch a test with no result, throw up their arms, declare testing doesn’t work and stop testing. Don’t be that marketer. Stick with it, and you will get results.
  • Be the marketer who avoids getting dogmatic about what will and won’t work, and instead be the one who says, “I don’t know, let’s test it”.
  • While launching some big new feature or redesign on your site is all risk (you won’t know how it works until you launch it!), taking a simple layout/content/design test live is pure experimentation—little risk, and lots of opportunity for reward

Own The Moment – vía @frogdesign


Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”

To learn more about the project, check out this new case study video below.

 

 

Full story http://designmind.frogdesign.com

How to create a design style guide – thnxz to @CreativeBloQ


(Abstract… full article +INFO Creative Bloq )

A style guide shouldn’t read like the work of a control freak, but nor should it be vague and ambiguous. Paul Wyatt explains how to strike the right balance.

 

Here are (some of the best) tips for ensuring your style guide does the job right in ensuring others do it right.

It doesn’t have to be perfect

Obviously we’d all love to spend time and energy crafting the perfect design style guide for each project. But in the real world, that’s not always possible. If you’re up against a tight deadline and not able to create a style guide with lots of bells and whistles (and examples), be sure to include the most pertinent and helpful information about the brand or piece of work you’re created in the time you do have.

Full article +INFO :)

Essential elements

Start off with:

  • a written overview of the company it’s for
  • a rationale for the work carried out
  • information about logos; font usage; colour palette; tone of voice
  • photographic guides
  • collateral information

 

If you have enough time, it’s worth adding some examples of logo and typographic usage as well as links to master artwork/ brand collateral templates and helpful contacts within your agency or company.

 

 Concentrate on the visible

Look around your workplace and you’ll (hopefully) see colleagues who look presentable and are nicely dressed. Quite possibly a large percentage of these people do not have matching pants and socks or bras and knickers. But who cares? You (hopefully) don’t get to see them. Similarly, in your style guide concentrate on the visible and the relevant. Try not to deep dive into creating colour palettes which then have sub colour palettes and then further sub, sub colour palettes which might never be used or seen.

 

Full article +INFO :)

 

 Work with a copywriter

Style guide tips
Big, bold words help energise and communicate brand values in an effective visual way

Work with a copywriter to energise and communicate the brand. This style guide potentially will be used client-side by the in-house creative team or sent out to other agencies to be applied in future work.

For your guide to be applied successfully it’s essential to communicate effectively in written form the brand spirit; the reason behind the work; what the guide is there for; and what the brand goals are that the creative using the guide should be mindful of.

Full article +INFO :)

 

Anticipate questions

At the end of the guide include relevant contacts and create a group email address should the reader have any queries about the guide and need to get in touch should there be something the guide does not explain. Although if you’ve included all the relevant details in your guide this should very rarely happen.

Also consider creating an FAQ as part of the guide and think about the top 20 questions a creative might ask about a brand when they first approach it. “I hate your logo. Do I have to use it?” is a question which isn’t allowed.

 

Create art-worked examples

Style guide tips
Art worked header examples from the BBC visual language guide

Art-working up examples of creative templates can be a great way to showcase how the guide can be interpreted. Also consider supplying these files for download with the style guide.

Quality Tutorial Designer’s Checklist | langwitches.org


Langwitches Blog

Helping students become quality Tutorial Designers has been on my mind and agenda lately. The reasons are plentiful, from the train of thought “if you can teach it, you know it”, being a vital skill in the 21st century, Alan November’s work “Who owns the Learning?”/ “Digital Learning Farm” to tutorials being an important piece in the self-motivated and self-directed learning of our times.

Teaching, nor creating (digital) tutorials, may come natural to everyone. There are are several skills involved. which are valuable for our students to learn.

  • communication
    not only understanding content and process, but being able to express and communicate them to someone else. The communication can be accomplished in a variety of media.
  • collaboration
    curating all student created tutorials in one place (ex. wiki) will create a hub, where students can search for tutorials of content, that they need a refresher on and  it creates a depository for students in future years to come.
  • writing
    writing a script is an essential part of tutorial design. Tutorial writing could be considered part of the expository writing and technical writing genre
  • vocabulary
    using  specific vocabulary related to the content explained
  • storyboarding
    “Storyboards are graphic organizers in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing”~ Wikipedia
  • digital storytelling
    a tutorial is a special type of story. It requires the “teller” of the story to engage the “listener” via different digital media
  • networking
    tutorials are meant for others to learn from us
  • digital media
    creating, editing, and mixing of a variety of media forms (text, images, audio, video, etc.) and the fluency to work with a variety of media and switch effortless between them
  • empathy
    the ability to understand and share the feelings (ex. not know how to do something or understand) of another >>>  Sigue leyendo

10 herramientas de software libre para gestionar proyectos | Bitelia.com


Avatar de Marilí­n Gonzalo | Bitelia

Para trabajar de forma profesional en un proyecto, muchas veces necesitamos algo más que una lista de tareas, y es el momento de buscar una solución en software, tanto si es un trabajo que vamos a llevar a cabo solos como si hay otras personas en el equipo. Si los clientes son varios, entonces ya es imprescindible encontrar algún buen programa de gestión de proyectos, estable pero también flexible. Los programas desoftware libre son ideales porque además de ser potentes, cuentan detrás con una comunidad de desarrolladores y pueden hacernos ahorrar bastante en costos.

Hemos hecho una lista de herramientas de software libre abiertas y disponibles, así cualquiera que lo necesite pueda tener a mano un sitio donde buscar y probar distintos programas que han sido recomendados por sus usuarios. Si usan otras y les parece que deberíamos conocerlas, no olviden mencionarlas en los comentarios.

colabtive: A los fans de Basecamp les gustará esta herramienta, porque es la alternativa open source a herramientas propietarias como esta. Permite importar desde Basecamp e incluye funciones similares como la gestión de diferentes proyectos, los Milestones y las listas de tareas. También mide el tiempo dedicado a las tareas, emite informes y cuenta con varios plugins para extender sus funciones. Sólo en inglés.

Project HQ: También similar a Basecamp, Project HQ está construido sobre Python, Pylons y SQLAlchemy, y su base de datos es totalmente independiente. Gestiona distintas compañías, miembros y proyectos y cuenta con minestrones y listas de tareas. Es configurable visualmente usando CSS.

Artículo completo

 

Timeline Cover Maker | Custom Facebook Banner/Background


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

I like this tool, it’s free, easy to use and without advertiser banner. Even if you’re not a computer genius, you can use it. Try it, you’ll be glad you did, for sure! [note Martin Gysler]

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Sigue leyendo

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