Selling Digital Goods Online: E-Commerce Services Compared | Smashing Magazine

Via Scoop.ithuman being in – perfección

There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation?

One possible answer to this problem is earning passive income — i.e. selling products or services instead of selling your own time. A common way to do this is to sell digital goods such as eBooks, PSD templates, WordPress themes, icons, and so on. But how exactly should you sell them?

Although there are lots of marketplaces for selling digital goods, they often take a big cut of the profits. What’s more, they don’t let you customize the sales page, or let you use your own brand. This is where digital goods services come in. These services only take care of the payment, file storage, and download, and let you do the rest. This means you can easily sell your products from your own website, or through social networks.

I recently wrote an eBook about UI design and needed to find a way to sell it, so I compared five such services: Quixly, FetchApp, Pulley, E-junkie, and Gumroad. I’ll tell you which one I picked at the end… but in the meantime, here are the results of my research.

[Note: Have you already pre-ordered your copy of our Printed Smashing Book #3? The book is a professional guide on how to redesign websites and it also introduces a whole new mindset for progressive Web design, written by experts for you.] Seguir leyendo “Selling Digital Goods Online: E-Commerce Services Compared | Smashing Magazine”

Seven Tips for Creating Killer Product Pages
If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important to a successful e-commerce website; so why are there so many bad ones out there?Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work.

It’s up to you to create a user experience that gives the visitor what they need to become a customer.So what’s the definition of a good product page user experience (UX)? Simple: one that provides the information, assurances and motivation the visitor needs to become your customer.

This definition will vary from site to site and industry to industry, so it’s up to you to test and find the mix that works best for your business.To help you get started, we asked the UX pros at digital-telepathy, a user experience design company, to identify things you can do right now to improve the user experience of your product pages. Below are seven ways to get more from your product pages, with examples from some of their favorite e-commerce product pages and insight into what makes them work so well.Note: What works for these sites might not work for yours. It’s up to you to test features and functionalityagainst your existing product pages to determine what works best for your business.

Tip One: Cut the Clutter… Seguir leyendo “Seven Tips for Creating Killer Product Pages”

Craft An Irresistible Price By Focusing On Your Users

Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.

For just about a year now, between designing and developing client’s websites, I have been running a little app that I created with co-workers. In that time, we have launched, added features, raised the price, added more features and just now begun the early stages of marketing the product. So far, we have done all of this without borrowing a cent, and we have managed to at least cover our costs, if not generate some modest profit. I have no doubt that this success comes from our choices of model and price point.

This article is not about “How to price your app.” There are plenty of good resources for learning how to find the right number. Pricing for use is a framework for continually adjusting your price, when needed, to suit your profit goals and the experience of your users.

Nail2 in Craft An Irresistible Price By Focusing On Your Users
Your price is the nail from which you hang your masterpiece. Image source

[Offtopic: by the way, did you know that there is a Smashing eBook Series? Book #1 is Professional Web Design, 242 pages for just $9,90.]

Me First

In any pricing endeavor, think of yourself first. Many people think that apps have no overhead. They basically believe that “selling an app is free money, pure profit!” (ahem, Mr. Anderson). As a professional who has been running a application for just under a year now, I can tell you, this is patently untrue.

Digital goods and services have a very tangible overhead: time — time to innovate over competitors, time for customer support and time to cultivate your unique point of view. Each of these requires constant effort if you want to succeed. If you cannot afford this time, you will sacrifice your product, and possibly your livelihood.

Keeping the app running is the only imperative in pricing, so first make sure that your price covers your costs. After that, pricing is really a matter of how much you can gain — and not just in profit, although that will affect your bottom line.

User-Centric Pricing

Matt Linderman of 37signals said it best: “Pricing can be usable, too.” I would only add that pricing not only can be but should be usable. Predict (or just ask) what price point would feel reasonable to your target users, and when they will want to pay for your product. You already agonize over how users interact with your product; why not agonize about how they interact with you at so sensitive a time as when money is involved?

With so much being offered for free these days, paying for an app can be considered an annoyance. Ease this pain as much as possible by making it simple for customers to work payment into the flow of their lives. This could be as basic as setting up an automatic payment system, or it could require a complete re-evaluation of your pricing model.

An Attractive Price

Somewhere between covering overhead and your zeal for profit (Go on, admit it), there is a sweet spot of what you can realistically charge for your product. This is where it gets dangerous — and where many tend to undervalue. Set your price too low and you leave money behind that could be used for growth and reinvestment. Too high a price could be an insurmountable barrier to potential customers.

Ask yourself, “Does this price feel right?” Feel plays a major role here, and intuition is the perfect barrier to push against. If the price feels right, the product will feel right. In Human Action, Austrian economist Ludwig von Mises writes that prices are social phenomena. According to him, “the ultimate source of the determination of prices is the value judgment of the consumers.” So, what would a reasonable customer pay for your product? Seguir leyendo “Craft An Irresistible Price By Focusing On Your Users”


LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito


el mundo del marketing se activa para ti


fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion


Vinod833's Blog

This site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog


La realidad alterna

Poesías, relatos, diario de sueños


Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions



Comunicación & Marketing

De Lilian Lanzieri


Dirección estratégica para la vida

Silvia Altamirano

Writing, English to Spanish

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this site

Matt on Not-WordPress

Stuff and things.


Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la

Portafolio de experiencias en la clase de español para Middle School.

Little Grey Box

Travel & intuitive living

déborah rueda

Un sitio más pero diferente sobre marketing digital

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web, stat ups, emprendedores

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación


Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Erick Lovera

Mi Pasión en un Blog

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria


Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción


Ensalada de Manjares


Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 6.118 seguidores

A %d blogueros les gusta esto: