There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation?
One possible answer to this problem is earning passive income — i.e. selling products or services instead of selling your own time. A common way to do this is to sell digital goods such as eBooks, PSD templates, WordPress themes, icons, and so on. But how exactly should you sell them?
Although there are lots of marketplaces for selling digital goods, they often take a big cut of the profits. What’s more, they don’t let you customize the sales page, or let you use your own brand. This is where digital goods services come in. These services only take care of the payment, file storage, and download, and let you do the rest. This means you can easily sell your products from your own website, or through social networks.
Abercrombie & Fitch – “Abercrombie & Fitch has a great minimalistic and clean product browsing experience. Only the essential browsing elements (such as search bar, navigation, and product color variations) are visible. Even the color theme is simple and optimal for easy browsing.” ~ Jessica
Tip Two: Clear Calls-to-Action
At this stage of the game confusion can kill. Make the “Add to Cart” and “Proceed to Checkout” buttons clear, consistent and highly visible. And please, these calls to action (CTA’s) should be a button. Online shoppers have been conditioned to look for a button – text links and other non-standard UI will create confusion at exactly the wrong time. Dan from digital-telepathy likes Zappos for their clear calls-to-action, that stand out from the other page elements.
Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.