How Nike’s CEO Shook Up the Shoe Industry

By: Ellen McGirt

Photograph by Patrik Giardino

Mark Parker, CEO, Nike

Nike’s Mark Parker brings together extreme talents, whether they’re basketball stars, tattooists, or designers obsessed with shoes.

“It still has moon-dust on it.”
Mark Parker sounds like a happy kid as he points to an astronaut manual from the Apollo mission inside his glass-topped desk at Nike’s Beaverton, Oregon, headquarters. Over his shoulder, Keith Richards, at least the version of the Rolling Stones guitarist by German artist Sebastian Krüger, feigns a boozy disinterest. “And here,” says Parker, swinging around in his chair, “is Jimi Hendrix‘s guitar.” Sigue leyendo

What do Kate Moss, Richard Branson and Blackadder have in common?

What Can Brands Learn From Celebrities?

by jeremywaite

Of all the supermodels, this month’s Vogue cover girl Kate Moss is my favourite. Apart from her effortless style and beauty, I love the way that she has been in the spot light for over 22 years and is still as relevant as ever.  Her ‘brand’  has grown every year, despite the many scandals that beset her rock’n’roll lifestyle and she is now worth over £40m, according to the 2009 Times Rich List.

But what I like best about her is her resilience.  22 years modeling at the highest level takes a HUGE amount of discipline and I love her ability to keep pushing forward creatively with her one asset. Her looks.  She knows what she is good at.  (She hasn’t tried to release a single or launch a range of cup cakes!) And when she had all her problems with drugs and Pete Doherty, she bounced back bigger than ever, even though the media had written her off.  (Something that Tiger Woods and the 2010 class of tarnished of celebrities could learn a lot from).

The way that she handles her image and sticks to her strengths reminded me of the fabulous book ‘The Hedgehog and the Fox’ by Isaiah Berlin. It was famously turned into the Hedgehog Concept by Jim Collins in Good to Great and was the basis for the brilliant Wile E. Coyote story lines.

Written in 1953, The Hedgehog and the Fox highlights the main difference between single-minded success stories like Kate Moss and the many others that we quickly forget. Despite what Garth and Wayne think, Kate Moss is not a fox! You really want to be a hedgehog… Sigue leyendo