Archivo de la etiqueta: Pew Research Center

How Teens Do Research in the Digital World


by Kristen PurcellLee Rainie, Alan Heaps, Judy Buchanan, Linda Friedrich, Amanda Jacklin, Clara Chen, Kathryn Zickuhr
Pew Research Center’s Internet & American Life Project

OVERVIEW

The teachers who instruct the most advanced American secondary school students render mixed verdicts about students’ research habits and the impact of technology on their studies.

Some 77% of advanced placement (AP) and National Writing Project (NWP) teachers surveyed say that the internet and digital search tools have had a “mostly positive” impact on their students’ research work. But 87% say these technologies are creating an “easily distracted generation with short attention spans” and 64% say today’s digital technologies “do more to distract students than to help them academically.”

According to this survey of teachers, conducted by the Pew Research Center’s Internet & American Life Project in collaboration with the College Board and the National Writing Project, the internet has opened up a vast world of information for today’s students, yet students’ digital literacy skills have yet to catch up:

Virtually all (99%) AP and NWP teachers in this study agree with the notion that “the internet enables students to access a wider range of resources than would otherwise be available,” and 65% agree that “the internet makes today’s students more self-sufficient researchers.”
At the same time, 76% of teachers surveyed “strongly agree” with the assertion that internet search engines have conditioned students to expect to be able to find information quickly and easily.
Large majorities also agree with the notion that the amount of information available online today is overwhelming to most students (83%) and that today’s digital technologies discourage students from using a wide range of sources when conducting research (71%).
Fewer teachers, but still a majority of this sample (60%), agree with the assertion that today’s technologies make it harder for students to find credible sources of information.
Given these concerns, it is not surprising that 47% of these teachers strongly agree and another 44% somewhat believe that courses and content focusing on digital literacy should be incorporated into every school’s curriculum.

ABOUT THE SURVEY Sigue leyendo

Las páginas de inicio pierden fuerza | via madrimasd.org


 

La página de inicio, la conocida como ‘portada’ en los medios on-line, está perdiendo importancia. Ya no es el conductor principal del tráfico web, como lo fue antaño. Esa es la reflexión que hace Amy Hadfield en un artículo publicado en Wan-Ifra, en el que destaca la gran velocidad a la que llegan los cambios en la “revolución digital”.

FUENTE | media-tics


____________________________________________________
La autora recuerda que hace año y medio, el 
Pew Research Center publicó un informe en el que analizaba la importancia de las páginas de inicio. Según ese documento, aunque los usuarios cada vez accedían más a las noticias a través de los medios sociales, la portada “seguía siendo vital” para las web los medios. Para 21 de los 25 sitios de noticias analizados, la homepage era, de hecho, la que acumulaba más visitas: el 79% en Reuters.com y el 69% en Google News.

“Menos de 18 meses después, todo eso ha cambiado, dado que los usuarios de Internet tienen ahora más posibilidades de acceder a los sitios de noticias a través de ‘puertas laterales’”, explica Hadfield. Se refiere a los enlaces de Facebook o Twitter, a los boletines de correo electrónico y a los motores de búsqueda. Según explica Adrienne LaFrance del Nieman Journalism Lab, “el abandono de la página principal es claro, incluso en marcas conocidas como Wall Street Journal”. En The Atlantic, por ejemplo, el 88% de su tráfico entra por otros lados.  Sigue leyendo

¿Eres adicto a tu smartphone? [Infografía]


 

Lincinews

Los smartphones son lo máximo. Nos mantienen en contacto con los amigos, socorro con las direcciones cuando estamos perdidos y acceso a las infinitas maravillas de Internet. Pero qué pasa cuando tanta maravilla es demasiado, ¿cuándo la apreciación por algo se convierte en una adicción?

Considera esto: hace un par de meses te contamos sobre una encuesta que decía que un 15% de los usuarios prefieren renunciar al sexo, antes que a sus iPhones. Y un 4 % de las personas había usado su celular mientras tenían sexo. El 65% dijo que no podía vivir sin su dispositivo de confianza. El cuarenta por ciento de los encuestados dijeron que prefieren vivir sin bañarse que sin su iPhone.

El portal educativo en Internet OnlineCollegesSigue leyendo

La revolución que está llegando a nuestras carteras | por Silvina Moschini


 

 Publicado por Silvina Moschini | http://silvinamoschini.puromarketing.com

Desde que el teléfono celular dejó de ser un simple instrumento de comunicación para convertirse en una central de actividades personales, el pago móvil se expande a un ritmo vertiginoso.

Llevar encima una cartera llena de billetes se está transformando en una cuestión del pasado. Las nuevas formas de pago electrónico están cambiando la manera en que realizamos transacciones. Además, dan a las empresas la posibilidad de desarrollar nuevas vías de comercialización que pueden multiplicar sus ventas.

Las cifras de Gartner revelan que, durante 2012, los pagos a través de dispositivos móviles alcanzarán los 175.000 millones de dólares. Pero esto es apenas el comienzo: un estudio del Pew Research Center revela que, para 2020, esta nueva modalidad de transacciones habrá remplazado al pago con tarjetas de crédito y dinero en efectivo.

¿Qué significa esto? Sencillamente, que las transacciones bancarias en el futuro serán más fáciles, transparentes y sencillas. Los consumidores tendrán la capacidad para hacer compras o pagar en cuentas en cualquier momento y en todo lugar, utilizando su teléfono móvil. Y las empresas se encontrarán frente al desafío de adaptarse a las demandas de un mercado dinámico, flexible y en constante crecimiento.

Herramientas que impulsan el cambio… Sigue leyendo

State of the News Media 2012


Via Scoop.ithuman being in – perfección

The Pew Research Center recently released their State of the News Media study for 2012, and, believe it or not, it’s not all bad news!
The annual study is an analysis of the health of journalism in America. This year’s study includes special reports on the impact of mobile technology and social media on news. Lets dig in and see what they say! Sigue leyendo

Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.


http://www.pcworld.com.mx

Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.

En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.

No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).

Facebook es rey, pero Twitter da mayor valor… Sigue leyendo

Why People Should Chill Out About Targeted Advertising


The other day, I was reading a news article when a skyscraper banner ad to the right of the story caught my eye. It was for a particular bass guitar, which was for sale on Amazon. I happen to be in the market for a new bass, and this model looked like one that I might like. So I clicked on the ad to take a closer look and then and browsed through a few other options.

I didn’t end up buying anything, only because I have more a little research to do before I make a decision. But I will make a purchase within the next few weeks. Maybe I’ll get one through Amazon. Either way, I couldn’t help but notice something rather incredible about the aforementioned experience: I actually clicked on a banner ad on a website.

This was probably the second or third time I have ever done this in my life, despite being served probably millions of ad impressions since I first encountered the Internet via a dial-up-connected AOL account. I’ve clicked on text ads in Google search results and on the occasional Facebook ad, but like most Web users, display banner ads have always fallen into my blind spot while I’m browsing. I rarely even notice them.

This phenomenon is by no means limited to the digital world in which we now live. As a teenager, I would bemoan the number of full-page ads in the magazines I’d pick up, as I flipped through the cologne stench in search of articles to read. To this day, I can’t bear to sit through a television commercial. Most of them are weirdly manipulative and completely irrelevant to my life.

amazon-personalized-ads.png

The Value For ConsumersSigue leyendo

Las mujeres gestionan las redes sociales mejor


redes sociales mujeres

http://www.ticbeat.com

El Pew Internet & American Life Project ha publicado el informe ‘Privacy Management on social media sites’, en el que muestra cómo las mujeres son más listas a la hora de gestionar la privacidad en las redes sociales. Éstas, por lo general, adoptan una postura más reservada y comparten menos datos que los hombres.

El estudio llevado a cabo por Pew Internet & American Life Project, perteneciente a la firma Pew Research Center, ha visto publicados sus resultados en el informe ‘Privacy Management on social media sites’. De éste se desprenden algunas conclusiones interesantes.

La más general es que las mujeres utilizan mejor las redes sociales a la hora de gestionar su privacidad. La investigación revela que los perfiles de Facebook, LinkedIn y MySpace del 67% de las féminas sólo los pueden ver sus amigos, mientras que únicamente el 48% de los hombres tienen esta configuración. Sigue leyendo

Where’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes


by http://searchengineland.com

Roughly 100 million people in the US search for health information on a monthly basis, according to 2011 comScore data. Google has seen these queries up close and recently concluded that it doesn’t do a great job of servicing them. The company is thus introducing improved results that shorten the time from symptom-related search to discovery of potential medical causes and conditions.

Google Chief Health Strategist Roni Zeiger, MD, says the company sees users search on health symptoms and then almost immediately turn around and search for conditions they discovered in those initial search results. As a consequence Google is now going to “compress” that two or three-step process into one. Zeiger explains in a blog post this morning announcing the new symptom-related search results:

To make the process easier, now when you search for a symptom or set of symptoms, you’ll often see a list of possibly related health conditions that you can use to refine your search. The list is generated by our algorithms that analyze data from pages across the web and surface the health conditions that appear to be related to your search.

Below are a couple of “before and after” examples for “headache” and “trouble breathing and tired” to illustrate the change. The “after” screenshots were provided by Google.

Sigue leyendo

The tone of life on social networking sites


by Lee Rainie, Amanda Lenhart, Aaron Smith
http://pewinternet.org

 

The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that:

  • 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.
  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
  • 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites…. Sigue leyendo

Stat of the Day: Mobile Phones Overtake PCs


AdAgeStat

More Consumers in Key Global Markets Have Internet-Capable Mobile Devices Than Computers

By: New data from Google released exclusively to Ad Age shows the share of smartphone users on a fast rise, at the expense of feature-phone penetration. Feature phones allow internet access, but don’t have the full array of apps available to smartphones.
Alt Google Smartphone Penetration

The Google study looked at device ownership in five key global markets. Phase two of the survey was conducted in September and October 2011 and benchmarked against an earlier round conducted in January and February of last year. In each country, it’s easy to see the share of feature phones decreasing and the share of smartphones increasing. Sigue leyendo

How Internet Users Feel The Need To Belong


by Dan Martell
http://www.flowtown.com/blog/how-internet-users-feel-the-need-to-belong

According to a Pew Research study, internet users appear to be more active in social groups than non-internet users. Not surprisinly, the groups are also using the internet to communicate with each other. Religious groups are the most common groups frequented by internet users, but groups with older members, like AARP, are dominated by non-internet users.

113101-FLOWTOWN-BELONG-PNG8

 

Read more: http://www.flowtown.com/blog/how-internet-users-feel-the-need-to-belong#ixzz1CzzMdzBI

Who’s Using Twitter And How They’re Using It


by Ethan Bloch

http://www.flowtown.com

101228-FLOW-WHOT

As Twitter continues to wax in popularity, the disparity of Twitter users across all demographics continues to wane. But as the Pew study also indicates, there is still a large portion of Internet users who continue to have no involvement with the site.

Read more: http://www.flowtown.com/blog/whos-using-twitter-and-how-theyre-using-it#ixzz19hKUlkwJ

Use of Geosocial Services is Underwhelming — for Now


Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew Research Center‘s Internet & American Life Project, based in Washington, D.C., contacted 3,001 ages 18 and older between Aug. 9 and Sept. 13, 2010.

Not surprisingly, the report shows that those who are in the habit of sharing their immediate location with their friends — or “checking in” with acquaintances who might be in the immediate neighborhood — are more likely to be young and mobile adults between the ages of 18 and 29. These geosocial gadflies who go online with their mobile phones use a location-based service like Foursquare or Gowalla, according to the study.

But perhaps we should take a second to describe the geosocial service to those who might be unfamiliar with the concept. Location-based services, which run on standalone software applications, or “apps,” permit users of smartphones and other mobile devices to notify friends when the user is nearby Sigue leyendo

Online Product Research


by Jim Jansen |   http://pewinternet.org/Reports/2010/Online-Product-Research.aspx

Read Full Report

Explore Survey Questions

Overview

The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004.

Morever, the number of those who do research about products on any given day has jumped from 15% of adults in September 2007 to 21% in September 2010. From February 2004, the number of adults conducting research on any given day has more than doubled, up from 9%.

Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others.“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers,” said Jim Jansen, Senior Fellow at the Pew Research Center’s Internet & American Life Project and author of a new report about online product research. “Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the internet.” Sigue leyendo

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