“I’m in Love Idea”
In my social life, I’ve only been in love once and it didn’t work out in the end due to long distance and bad timing. In business, I’ve been in love twice. Once with TypeFrag and now a second time with Carbonmade. Just as in your social life, when you meet someone great you get this gut feeling and your stomach fills up with butterflies, the same is true when an idea clicks with you. You fall in love. Your stomach churns and you can’t sleep at night, all because you want to work on the idea so much — the equivalent being wanting to be with someone all the time.
If you’re thinking “I’m not really into you”, then you should pack away your thoughts and wait for the next idea. If you’re at all successful developing your idea then you’ll be fully involved with it for at least five to seven years. You don’t want to be invested in something that you don’t care about enough to commit to for that long. And most importantly, you won’t be able to give an idea your best work and attention if you’re not in love. Your relationship will suffer and, ultimately, die out.