Archivo de la etiqueta: Packaging and labeling

QR codes bring new life to the packaging at CRC – tnhxz @qrcodepress


Via qrcodepress.com

The manufacturer of the products has announced that its labels will now be smartphone friendly.

CRC Brakleen manufacturer,CRC Industries, has announced that it has launched a whole new look for the packaging of its DIY penetrants and lubricants which includes QR codes to allow smartphone users to gain more information about the products.

The new packaging has already been added to the products, which are now on the shelves and bays in repair shops.

The marketing manager for the company, Dori Ahart, explained the strategy for changing the product packaging and adding QR codes by saying that “The new look is more retail-friendly, yet still easily recognizable as CRC, a brand that professionals have trusted for more than half a century.” Ahart went on to say that the new product labeling provides a prominent display of the item while highlighting its primary features.

It was pointed out that the QR codes will be important for helping customers access additional information.

Ful article here :)

McDonald’s rolls out new packaging designs | by Dorian Cioban


brandingmagazine.com

McDonald’s is starting strong in 2013 by unveiling a new set of freshly redesigned beverage cups and carry-out bags, but there’s a catch: the new designs contain a scannable QR code which, due to immensely growing popularity of smartphones enables users to more easily find our more information about the products they consume. Along with the scannable point of interest, the design of the package is oriented towards brand storytelling with appealing, trendy illustrations.


Kevin Newell, McDonald’s Chief Brand Officer stated that the new packaging is designed to enagage with
consumers in such way that it celebrates McDonald’s, as well as providing more information on nutritional values:

“Customers tell us they want to know more about the food they are eating and we want to make
that as easy as possible by putting this information right at their fingertips.” Sigue leyendo

Las 3 funciones del packaging | evenmk.com


 

packagingUna de las decisiones más importantes para una empresa es decidir cómo será el envase de sus productos. Es el momento clave para la empresa ya que se juega la imagen que tendrá el producto y la marca. Fundamental porque como decía un antiguo anuncio de colonia… en las distancias cortas es donde un envase se la juega.

Sí, en las distancias cortas. El producto estará en el lineal del supermercado o en el escaparate del comercio. Pero no estará solo, estará compitiendo con otros productos y otras marcas que buscan lo mismo: llamar tu atención e intentar destacar frente a la competencia (primer reto).

packaging Sigue leyendo

Especial: Packaging, los mejores y más creativos productos con estilo propio


Especial: Packaging, los mejores y más creativos productos con estilo propio
por Redacción | bit.ly/LFFGdn | puromarketing.com

Se define como packaging o packages a los envases, envoltorios utilizados para empaquetar y comercializar todo tipo de productos. Su función principal es la de embalar, guardar o proteger el producto. Sin embargo el Packaging es uno de los elementos estratégicos de la mercadotecnia con los que las empresas y marcas pueden influir en las decisiones de compra de los consumidores.

Esta es una de las principales razones por las que muchas marcas se esfuerzan en desarrollar un diseño de Packaging para hacer que los productos resultes atractivos para el público y los consumidores, pues el envase es generalmente la única forma de contacto directo entre el propio producto y el consumidor.

Sin embargo, no todos los envases muestran un aspecto tradicional. En muchas ocasiones surgen conceptos novedosos y propuestas altamente creativas que pueden multiplicar el primer impacto visual que recibe el consumidor. Embalajes creativos y genuinos que marcan la diferencia y un sello de estilo e identidad única y personalizada.

Por ello, en nuestra nueva colección, nos sumergimos en el mundo del Packaging con algunas de las mejores colecciones de embalajes de productos que sin duda no te dejarán indiferente.

  

Fantastic Examples of Package Design


Posted by  | http://webdesignledger.com
What a better way to end the work week than with a healthy dose of inspiration. And as we’ve mentioned before there’s nothing wrong with looking at other mediums to get inspired. So today we’re showing you some fantastic examples of package design, where beauty and functionality are both equally important. In this collection you will find beautiful typography, color schemes, textures and layouts that might give you some ideas for your own designs. Remember to click on the images to find out more about each package and their designers.

The ‘Ish’ Watch

Inspiring Package Design

Grady’s Cold Brew

Inspiring Package Design

Atena

Inspiring Package Design

Naturall & Zdravo

Inspiring Package Design

Underpressure

Inspiring Package Design Sigue leyendo

35 Bottle Packaging and Label Designs


http://vandelaydesign.com/

Last week we published a post that showcased excellent examples of packaging design, and today we are taking that a step further by exploring the topic of bottle packaging and label designs. We’ll show 35 examples of beautiful examples for your design inspiration.

Esporao

Viljamovka

Defesa

Herdade do Esporao

Sigue leyendo

Packaging Design Inspiration


http://vandelaydesign.com

 

Packaging design is a critical aspect of product development and can play a significant role in sales by capturing the attention and interest of customers. Products that feature effective packaging design are typically more appealing to customers than equal products with sub-par packaging. A high level of quality in the packaging often results in a higher opinion of the quality of the actual product by potential customers.

In this post we’ll showcase 30 examples of great packaging design for your own inspiration.

Phillips

Packaging Design

Sweet Revolution Caramels

Packaging Design

Looks Good

Packaging Design

Tenzo

Packaging Design

Feijao Gourmet

Packaging Design

Square Mile Coffee Roasters

Packaging Design

Connivence

Packaging Design

Herdade do Esporao

Packaging Design

Herdade do Esporao

Packaging Design

Sigue leyendo

Can Neuromarketing Research Increase Sales?


Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus

Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?

Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening. Sigue leyendo

Gorgeous Packaging Designs and Concepts


By Callum Chapman Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!

Brittany Bosco – Spectrum EP

This EP album is truly fantastic, combining several packaging options into one to produce an interesting design that is not only great to look at, but also gives a great opening experience.

Keen Fruit

Keen Fruit use some gorgeous minimalistic plastic bottles with super sleek typographic labels. The image of the fruit itself is actually printed on the other side of the bottle and therefore causes it to magnify when looking through the liquid at the front of the bottle – an interesting and fun approach. Sigue leyendo

35+ Unique & Interesting Product Packaging Designs


Whenever we’re going to buy a product, especially the new ones we will inevitably pay more attention to the packaging of the product itself. Product packaging has tremendous power to grab our interest. It combines art and technology for protecting products for distribution, storage, until finally reaching the end user.

35+ Unique & Interesting Product Packaging Designs

Over the years, graphic designers and product designers have been creatively inventing new forms of packaging to maximize the function of a product packaging. For the past decade, hundreds of award winning packaging designs have been showcased and displayed in public. New products are invented every single day, and it demands more creativity in developing a unique product packaging design that will have Sigue leyendo

50 Beautiful and Effective Package Designs


When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.

Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.

The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here are 50 beautifully designed packages that you can draw inspiration from.

//

Sigue leyendo

Custom barcodes


If you’re looking for a more exclusive option than a stock Vanity Barcode design, we offer a customization option.

Custom barcodes are perfect for companies that want to own their design and be sure no one else out there has the same thing. It also allows you to tie your barcode design directly into your brand identity, giving you limitless possibilities for creative tie-ins.

Case Studies:
1. Elyon® Marshmallows

elyon marshmallows custom vanity barcodes

To carry through the fun personality of Elyon® Marshmallow’s new “mallow” mascots, we developed a series of three custom Vanity barcodes for their packaging. The barcodes alone captured the imagination of designer bloggers and got the attention of national chain store buyers who are now carrying the products.

2. Sara Snacker™ Cookie Company

barcode

Sara Snacker™ cookies packaging had very little design space, consisting of simple clear plastic containers and labels. To add some personality to the back informational labels, we designed a barcode with a “bite” taken out of it. The fun barcode also reinforces the tongue-in-cheek tagline, “You Know You Want One!”. The newly packaged cookies got a lot of media attention including Snack of the Day on The Rachael Ray Show. They are sold in upscale stores like Zabars and Westside Market in NYC.

http://www.vanitybarcodes.com/

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Businesses take advantage of the little-known marketing potential of decorative


It’s been more than three years since we wrote about Japanese Design Barcode, with its clever and whimsical UPC designs. Proving that the idea still has plenty of merit, New Jersey-based Vanity Barcodes just launched a similar service to help businesses take advantage of what it considers the little-known marketing potential of the decorative barcode. Sigue leyendo

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