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Ad brings newspapers to life

Ad brings newspapers to life October 5th, 2010 by Lauren Fisher in Advertising AXA have created an excellent newspaper ad, that shows the new age of advertising at its best. I’m a big fan of interactive advertising, and what happens

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Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

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Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.
Things To Remember While Writing Online
instantShift – Make Your Website Copy Dazzle


Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.
Importance First

instantShift – Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites.

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The Job Reply I Want to Write

Robert Janelle | Website | Other Articles Via: // Many of us do things that aren’t particularly healthy. Sometimes these bad habits are not only unhealthy, but completely unproductive, too. For example, my RSS mostly contains blogs and news sites I

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How to Change the World

How to Make and Flipboard Rock GuyKawasaki 24 Aug 2010 | 6:47 pm In the last few weeks two companies have released services that enable you to take tweets and turn them into a newspaper or magazine format:

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Social News Curation: Simplifying or Adding to our Social Media Overload?

Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience. Read on for the verdict on social news curation.

For those who have yet to experiment with these tools, social news curation is a service that gathers and displays all of the news happening on your social network. Two of the three social news curation services below focus on Twitter, pulling out links and displaying them for you in a newspaper format. The third accesses both Facebook and Twitter, and displays the media/news shared on these networks in a magazine format.

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The End Of Free Media?

“We believe that serious media organizations must start to collect additional revenue from their readers … information is less and less yearning to be free.”

On the surface, this is worth exploring … after all, what media executive in their right mind would predict that people actually WANT to pay for media? Especially in an era where Chris Anderson famously declared in his Wired article and book that “the rise of “freeconomics” is being driven by the underlying technologies that power the Web.” Seeing information or even entertainment as bits and bytes of information, however, is too narrow of a view. When someone buys the NY Times or a magazine or a DVD -they are not only paying for the media itself, but rather the experience it offers them.

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La edición impresa del New York Times tiene los días contados

“En algún momento en el futuro dejaremos de imprimir el New York Times”, declaró Arthur Sulzberger Jr., editor y presidente del diario en el International Newsroom Summit, afirmando que en un futuro la versión física de su periódico dejará de existir.

A medida que la circulación de los periódicos en papel sigue cayendo, también lo hacen los ingresos. En total, las pérdidas ascienden a 27,2%. Además, cada vez más consumidores utilizan internet para estar al día. Como mostró una encuesta de Mashable, sólo el 21,7% de sus lectores se informaba a través de los diarios en papel.

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Gabriel Catalano

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