Step 1: Install Feedly
Step 2: Connect to Google Reader
Step 3: Allow Access – Full article :)
When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there.
With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?
Our social media feeds have evolved to the point that we’re not just seeing what our friends are posting, but what the world is doing. Even just looking at how Facebook evolved in recent times, its focus has shifted from the personal to the global with articles, brands, links, news, games all fighting for your attention. What you’re left with is an overload of information that is almost impossible to take in.
Of course, Facebook and Google+ preempted this by introducing its own algorithms to help filter your newsfeed. Edgerank is the most prolific example out there, prioritising certain stories based on your interaction and preferences. For the most part, you don’t even have to interact with these posts for Facebook to figure out which posts you prioritise. Google+, on the other hand, focuses more on your circles. For each new circle you create, you can adjust how frequently its posts appear in your news feed. If you’re smart with how you use your circles, you can have a great deal of control over what appears and what doesn’t.
However, there are always flaws to such an algorithm. For one, people and pages won’t always be consistent with the type of content they post. Since taste is so subjective, there will always be a case where certain posts will resonate better with you than others. However, sometimes this can be a problem as an ignored post could mean it won’t appear the second time round, especially if it’s a business page, which is given less priority than personal profiles.
On the flip side, you only have to look at the likes of Twitter to see the argument against having an unfiltered newsfeed. The social equivalent to an RSS reader (but without the nagging unread section that guilts you into reading everything), you know that if something was posted 30 minutes before you logged in, the chances of you actually reading it is pretty slim.
This presents a dilemma of sorts. As our thirst for more information grows and the amounts available to us increases, our ability to consume large amounts of information and retain it remains the same.
We do know an awful lot about what they should achieve and how.
But I also know what a painting should achieve and the key role of brush, paint and canvas. Yet, curiously, none of my efforts are hanging in the Louvre (last time I checked).
Sometimes we need to see what others are doing before we turn theory into practice. So following on from an earlier post on sites to inspire your design and tactics, here some resources to help you construct that winning subject line:
Chad White’s near daily “AM Inbox” posts at the Retail Email Blog include the “subjectivity scanner”: a list of notable subject lines from that day’s retail emails. Be sure to also see the Subject Line Halls of Fame, dating back to 2006.
The VerticalResponse blog also regularly features collections of themed subject lines. For example:
Tweets with links need to get people to click while staying under 140 characters in length. Driving action in just a few words? Hmmm…sounds a lot like the subject line challenge.
Track the tweets of top stores, bloggers and media sites to see how they make use of limited space to get a response. For example:
In particular, when an article or offer is published look for other people retweeting the message. Many simply repeat the original tweet verbatim. Some will rewrite the headline and often improve on the original.
I’ve learnt much about headline writing from how others tweet about my articles. Seguir leyendo “Subject line inspiration: where to get it”
There has been vocal debate as to whether traditional media is threatened by internet-based communications, or whether it can adapt to social media and flourish in a digital world. A new poll from 24/7 Wall St. and Harris Interactive has its finger on the pulse of what the average American really thinks about the future of traditional media, and it appears rather bleak: 55% of those surveyed think that traditional media as we know it will no longer exist within ten years.
The survey asked 2,095 American adults about where they get their media between October 8th and 12th, 2010.
There is some discrepancy between where Americans say they want to get their news and where they actually do get it: 67% responded that they prefer reading news in the newspaper or watching it on TV, but 50% of the respondents indicate that they get nearly all of their news online. Seguir leyendo “55% of Americans Think Traditional Media Will Disappear in 10 Years”
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