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How to Migrate from Google Reader to Feedly – thnxz to @VandelayDesign

  If you’re a user of Google Reader you probably know by now that Google has decided to shut down the service as of July 1, 2013. Many people, myself included, use Google Reader on a daily basis and have

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Why The Best Social Media Algorithm Is Yourself // thnxz @simplyzesty !

When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll

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Subject line inspiration: where to get it

Ah…subject lines!

We do know an awful lot about what they should achieve and how.

But I also know what a painting should achieve and the key role of brush, paint and canvas. Yet, curiously, none of my efforts are hanging in the Louvre (last time I checked).

Sometimes we need to see what others are doing before we turn theory into practice. So following on from an earlier post on sites to inspire your design and tactics, here some resources to help you construct that winning subject line:
Subject line collections and campaign databases

Chad White’s near daily “AM Inbox” posts at the Retail Email Blog include the “subjectivity scanner”: a list of notable subject lines from that day’s retail emails. Be sure to also see the Subject Line Halls of Fame, dating back to 2006.

The VerticalResponse blog also regularly features collections of themed subject lines. For example:

* 50 All-Time Great Retail Subject Lines
* 29 Great B2B Subject Lines
* 20 Holiday Subject Lines

Subject lines are also a particular feature of the Email Institute’s gallery and the eDataSource, Emailium, Email Campaign Archive and Emailtastic campaign databases.

Tweets with links need to get people to click while staying under 140 characters in length. Driving action in just a few words? Hmmm…sounds a lot like the subject line challenge.

Track the tweets of top stores, bloggers and media sites to see how they make use of limited space to get a response. For example:

* Dell Outlet and Deals on Twitter
* The “No turn on red” retail blog aggregates tweets from top retail and ecommerce Twitter accounts on this page
* The 100 most influential news media accounts
* aggregates the tweets of the world’s top bloggers

In particular, when an article or offer is published look for other people retweeting the message. Many simply repeat the original tweet verbatim. Some will rewrite the headline and often improve on the original.

I’ve learnt much about headline writing from how others tweet about my articles.

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55% of Americans Think Traditional Media Will Disappear in 10 Years

There has been vocal debate as to whether traditional media is threatened by internet-based communications, or whether it can adapt to social media and flourish in a digital world. A new poll from 24/7 Wall St. and Harris Interactive has its finger on the pulse of what the average American really thinks about the future of traditional media, and it appears rather bleak: 55% of those surveyed think that traditional media as we know it will no longer exist within ten years.

The survey asked 2,095 American adults about where they get their media between October 8th and 12th, 2010.

There is some discrepancy between where Americans say they want to get their news and where they actually do get it: 67% responded that they prefer reading news in the newspaper or watching it on TV, but 50% of the respondents indicate that they get nearly all of their news online.

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Gabriel Catalano

septiembre 2015
« ago    

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