Before you get too excited about all of the wonderful promotional opportunities that the Timeline cover photo has to offer, be sure to get acquainted with the rules. When you go to upload your new Timeline cover photo, you will be greeted with the general guidelines as follows.
“This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.”
On the Learn More page, you will find the main three “don’ts” of what cover images cannot contain.
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
As you can see, the restrictions on the Timeline cover prevent you from turning it into a fan-gate, promotional billboard, or other marketing tool. Additional rules for the Timeline cover include:
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
You may not encourage or incentivize people to upload your cover image to their personal timelines…