The notion of creating a “Netflix for theaters” is a tough one — not only do you have to get movie studios on board with your plans, you also have to form partnerships with national theater chains. And let’s face it, neither group is quick to climb aboard a service that disrupts the current ticketing model.

MoviePass debuts an unlimited movie service that may just save cinemas

But MoviePass, a company that’s been trying to crack this nut for some time, may have found the answer. Today MoviePass is debuting a new subscription movie theater service that relies on mobile app check-ins and a proprietary payment card. And best of all, the company has managed to do this without any formal agreements with movie theaters and studios. Sigue leyendo