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WordPress is 10 years old today: Here’s how it’s changed the Web – thnxz @TheNextWeb


WordPress, the blogging and content management system, is 10-years old today.

The platform has evolved in the past decade from being a basic blogging service to something that has helped people and brands become more social and changed how we communicate on the Web.

157762876 520x370 WordPress is 10 years old today: Heres how its changed the Web
By 

Started by Matt Mullenweg and Mike Little, WordPress is an open source service where anyone can make modifications to the code to improve their blog and make it something that works for them.

Bloggers who use WordPress are able to apply design themes to their sites while also integrating third-party plugins easily. Since it’s open source software, there isn’t a need for an approval process before someone can implement a new feature.

As of this writing, the latest version of WordPress has been downloaded more than 21 million times.

Has it already been a decade?

For Mullenweg, hitting the decade mark was a bit startling for him. In a blog post, he waxed nostalgia about the platform he helped create:

Has it really been 10 years? It seems just yesterday we were playing around on my blog, and the blogs of a few high school friends. Two of those friends are married, one isn’t anymore, two are still figuring things out, and one has passed away.

You were cute before you became beautiful. Wearing black and white, afraid of color, trying to be so unassuming. I know you got jealous when I wore those Blogger t-shirts. They were the cool kids at SxSW and I thought maybe you could grow up to be like them.

You wouldn’t have shirts of your own for a few more years. We didn’t know what we were doing when we made them and the logo printed ginormous. People called them the Superman shirt and made fun of them. But, oh, that logo — the curves fit you so well.

WordPress emerged onto the scene when users had the option of posting their thoughts on services like XangaLiveJournalMySpace, and Blogger. One difference between all of these other systems and WordPress was the option for users to simply download the platform and install it right onto their own servers. With this self-hosted model, Mullenweg managed to help make it more accessible and flexible for not only users, but for businesses who wanted more control.

Taking WordPress on the road

Sigue leyendo

The History Of The Top 6 Social Networks Of All Time


 

Well now here’s a fascinating look at the history of social media. From the early days of MySpace (or whatever it’s called now) to the present status of Facebook, it’s all here. It takes a position as being a way to determine if Facebook will survive (only time will tell) or if it’ll turn into something totally different.

The following infographic sheds light on the early days of Aol, Yahoo!, Altavista, Myspace, Digg, and Facebook. As you can see, it may be worthwhile examining the rise and fall of each social network to determine the future of Facebook, Google+, and even Twitter. Only time will tell!  (Big data Infographic) >>>  Sigue leyendo

Amplification & the changing role of media


GigaOM

As more sources of news start to go direct by posting their thoughts to their blogs, Twitter and Facebook pages, a journalist’s role becomes more about deciding what to amplify and what to ignore.

For the past few days, I have been thinking about the evolution of what media is and its expanded role in the information ecosystem. What got me thinking was Twitter co-founder and Square CEO Jack Dorsey’s decision to blog his side of the story about his reduced role at Twitter. A few months ago, when Facebook was buying Instagram, Mark Zuckerberg also chose to go direct by putting up a note on his Facebook page. And Netflix CEO Reed Hastings is also not shy when it comes to sharing his views via his Facebook page. Sigue leyendo

New Study Reveals: Content is King… Not Social Media


Written by 

blogs_are_ticket[1]A conversation I constantly have with my clients is how important unique great content is to  helping them ”Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism.

The study on online activity titled the “Internet Activity Index” released by  the Online Publishers Association shows the  trends of the types of activity that have ocurred on the Internet over the past 6 years. The study’s findings has important implications for online marketers and how they should be focusing their time, resources and strategies in 2009 and beyond.

The 5 Categories and the the types of sites that were measured were: Sigue leyendo

Will Google+ Replace Facebook as the King of Social Media? [Plus Infographic]


Written by  | jeffbullas.com

 
 

Nothing is forever and the rise of Google plus begs the question “When will Facebook be dethroned? ”

MySpace lasted 5 years as the king of social networks until 2007 after launching in 2002. Smart business heads such as Rupert Murdoch paid over a half a billion dollars for direct ownership, betting on the the future continuing success of MySpace and its longevity.

Will Google Plus Replace Facebook as the King of Social Networks Plus Infographic

We now know that that business decision ended in tears, with MySpace being sold in 2011 for less than $40 million, as its user base continued to decline.

Facebook is not taking the private sale route but is going public this year with a market valuation estimated at $100 billion.

Google had attempted in the past to create a social media network as it knew that social networks were the future.

It launched Google “Buzz” and Google “Wave”, both of which were dismal failures.

In 2010, Google decided to get serious and invested over $500 million and incentivised management to achieve measureable social media success and its third attempt “Google plus” was launched  in 2011, into the crowded social media network market with no guarantees of success but knew that it had to do something to compete with the stickiness of Facebook.

Stickiness is a term that is used to describe the amount of time users spend on a platform engaged and using its features and functions.

Time Spent on Facebook

The numbers from Nielsen regarding time spent on Facebook compared to Google and other web properties are worth considering and reveal why Google had to launch Google+.

In May, 2011 Americans spent

  • 53.5 billion minutes on Facebook
  • 17.2 billion minutes on Yahoo
  • 12.5 billion minutes on Google

In fact Facebook beats Google, YouTube, Yahoo and AOL combined, based on time spent on the platform!

What Happened in Social Media in 2011?

What Happened in Social Media in 2011 Infographic

Source: ColumnFiveMedia

Has Google Plus been a Success? Sigue leyendo

50 Awesome YouTube Facts and Figures | by Jeff Bullas


Written by  | jeffbullas.com

 

YouTube is a modern phenomena. The social media  platform’s original concept is rumoured to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end it launched as a simple video sharing site that has helped reinvent the web from a one way static channel to an interactive web eco-system (along with social networking channels such as MySpace, Facebook and Twitter) that has enticed and compelled us to engage globally with other internet users using a variety of rich multi-media and social sharing platforms.50 Awesome YouTube Facts and Figures

YouTube after initially being about viral videos that just entertain is now much more than that, with the “How To” category being the fastest growing segment on the social video sharing channel.  YouTube is even being used as a tool to teach high level mathematics and other academic and tertiary subjects with Salman Khan ofkhanacademy.org revealing at a recent Ted Talk, how his 2,000 plus YouTube videos are assisting students pass university degrees.

50 YouTube Facts & Figures

  1. YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005 who were all employees of Paypal
  2. YouTube was initially funded by bonuses received following the eBay buy-out of PayPal
  3. The founding trio didn’t come up with the YouTube concept straight away. Legend has it that YouTube began life as a video dating site dubbed “Tune In Hook Up,” said to be influenced by HotorNot. The three ultimately decided not to go that route
  4. The inspiration for YouTube as we know it today is credited to two different events. The first was Karim’s inability to find footage online of Janet Jackson’s “wardrobe malfunction,” and the second when Hurley and Chen were unable to share video footage of a dinner party due to e-mail attachment limitations
  5. The domain name YouTube.com was registered on Valentine’s Day in 2005
  6. The domain name caused a huge misunderstanding for Universal Tube & Rollform Equipment. Its company domain, “utube.com,” was overwhelmed with traffic from people that tried to spell the video site’s name phonetically
  7. The first video on YouTube is of one of the co-founders Jawed Karim talking about elephant’s trunks titled “Me at the Zoo” shot at the San Diego Zoo.
  8. The first video has received over 4.8 million views
  9. Google paid $1.65 billion for YouTube in November 2006
  10. Google serves over 6 times more videos than its next closest competitor according to Nielsen Sigue leyendo

Google+ vs. Facebook – Infographic | Written by Jeff Bullas


jeffbullas.com

I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.

Google+ vs Facebook Infographic

Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.

The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.

I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive  pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.

But there is a problem.

Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.

Google+ Engagement is Poor

Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.

Here are some of the findings:

  •  The average post has less than one +1, less than one reply, and less than one re-share.
  • 30% of users who make a public post never make a second one.
  • After making five public posts, there is a 15% chance that a user will not post publicly again.
  • Among users who make publicly-viewable posts, there is an average of 12 days between each post

Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.

Google+ vs Facebook - Infographic

What about Traffic Referral…? Sigue leyendo

5 Insights On The Future Of Social Media | jeffbullas.com


Written by Lisa Galarneau  | jeffbullas.com

It is a very sad fact about our world that it is most often through conflict and disaster that we discover the most about ourselves and our connections to others.   I have felt this palpably in recent months and years as I’ve watched the ebb and flow of so many conversations, about things both mundane and monumental.  The hardest is the desperation and shock of people in peril and the loved ones that worry about them.  In the eye of these storms, social media emerges as a kind of curiosity:  look at what people do!  Tools are launched and then find their unique purpose. If the founders are lucky, maybe a global phenomenon.  Anyone can have a voice (whether anyone listens is another matter).  We can connect to people in many places.  That’s our power of now.5 Insights On The Future Of Social Media

Is social media about sociality, or something else entirely?

Social media is real-time.  It’s raw.  It’s usually un-edited and un-flltered.  It asks us to make our own decisions about which news to follow, about which voices to promote, and which to marginalize.   The editors of these new media are mostly individuals, each deciding what is relevant or meaningful. Too frequently they forget to think about the audiences they might draw, and instead create from their own passions and inspirations.  This is slightly what makes it special in a culture so inundated with well-crafted brand messages from corporations and governments alike.  Social media can allow the authenticity and connection that we sometimes feel are missing from our heavy-duty lives.  Perhaps even more importantly, social media allows us to connect for a huge variety of reasons, in sometimes quite unexpected ways.

One of my favorite things about the Internet is my ability to connect with friends I have collected all over the world.  I’m one of those people who moves rather a lot.   A lot of us do.  One of my grandmothers, born in 1904, moved to California in the 1920s and used to stay in touch with her Kansas relatives via long chain letters that were passed from person to person.  Each person in the chain read the letters from everyone else, then added their own missive, and the whole process started again.  I tried reading one or two of the letters as a teenager, but they were so full of small, relevant-only-to-the-people-involved details that I quickly put them aside.  Such is also the downside of social media.

A recent meme in cyborg anthropology is a notion called ‘ambient intimacy’.  It refers to a murky soup of connections that we all maintain without paying a whole lot of explicit attention to any of them.  It’s just like scanning headlines in your favorite newspaper (digital or otherwise), like a background process of collecting small bits of information about people’s lives.  Details that no one thinks to share outside of spouses and family are now a personal history viewable by a mish-mash of family, friends, colleagues, ‘Internet friends’, acquaintances and people that I might know.  If only I could resolve their digital identity to a physical one.  Out in the world I find that I notice when people are making eye contact with me, so accustomed am I that everyone walks with eyes cast down, focused on some kind of screen.

This is not a judgment on technology, nor a denial of its potential… I would lump these problems into the category of ‘unintended consequences’.  Social media is ‘sandbox’ software, a category that includes a range of experiences that are highly emergent in nature (think a video game like the Sims vs. games that explicitly guide the player through a narrative).   There are connections and reconnections, supportive ideas and divisive ones.  There are echo chambers of the self-selecting and selected-for-you varieties.  Like a city, the Internet has good neighborhoods and bad ones, vandals and gadflies and crazies, and the most beautiful examples of community that many of us have seen.

If we are all so connected, why don’t I feel connected?… Sigue leyendo

6 Tools Social Media Experts Use to Update Facebook Pages


 Blog.kissmetrics.com

One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use. This post will show you six tools that social media experts and marketing agencies use to update their Facebook pages.

Why You Should Use Facebook

Before we get into third-party tools and applications, I want to suggest that you use Facebook itself to update your Facebook page for the following reasons.

EdgeRank

Facebook uses an algorithm called EdgeRank to determine which updates are shown in your fans’ news feeds. You can learn more about it in this post from Econsultancy. One thing that EdgeRank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook. This means that pages with updates from third-party apps may not get as much engagement.

Users Can Hide Third-Party Apps

Facebook users have the choice to hide updates made by third-party apps from their news feed entirely.

facebook hide all app updates

If a friend, subscription, or page annoys a user with updates from a particular third-party app, that user might hide any updates from that app altogether. This means that they would never see your page’s updates from that app. Sigue leyendo

10 Herramientas para buscar personas en las Redes Sociales


by  | http://clickefectivo.com

Conforme a los planteamientos que veníamos proponiendo, a partir de 2010, el mundo sucederá en las redes sociales, y la Web 2.0 cobrará un protagonismo inusitado, con mucha mayor presencia que en la actualidad. Las compañías han tomado muy en cuenta este presagio, diseñando herramientas de búsqueda en redes sociales, pues todo usuario deseará que se le simplifique encontrar a tal amigo o cual servicio, en su red social favorita.

Acá, un breve repaso por las 10 más relevantes… Sigue leyendo

Las mujeres gestionan las redes sociales mejor


redes sociales mujeres

http://www.ticbeat.com

El Pew Internet & American Life Project ha publicado el informe ‘Privacy Management on social media sites’, en el que muestra cómo las mujeres son más listas a la hora de gestionar la privacidad en las redes sociales. Éstas, por lo general, adoptan una postura más reservada y comparten menos datos que los hombres.

El estudio llevado a cabo por Pew Internet & American Life Project, perteneciente a la firma Pew Research Center, ha visto publicados sus resultados en el informe ‘Privacy Management on social media sites’. De éste se desprenden algunas conclusiones interesantes.

La más general es que las mujeres utilizan mejor las redes sociales a la hora de gestionar su privacidad. La investigación revela que los perfiles de Facebook, LinkedIn y MySpace del 67% de las féminas sólo los pueden ver sus amigos, mientras que únicamente el 48% de los hombres tienen esta configuración. Sigue leyendo

Social is not defensible


Nicholas Haralambous
By  | http://memeburn.com/


The concept of being social is inherent and should be a part of everything that a company does, in any industry.Social is just the nature of things and people. When you’re in the grocery store and you bump in to someone you know, that’s social. When you ask for directions: social. When you talk to a petrol attendant: social. When you get advice from a friend on a dinner venue: social.

Everything is social.

Therefore nothing that claims to be social as a unique selling proposition is defensible or, in fact, unique.

What do I mean by defensible? It’s quite simple. As a startup in the technology space (in any industry really) you need to be able to defend your business. You need it to be defensible against competitors. A simple test of this is as follows: If someone had US$20-million of investment and wanted to do what you do, could they easily be better than you at it and take you out of the market? Could they take contracts and staff away from you and crush your business? If your answer is “Yes”. Then your company, idea, brand, or niche is not very defensible. Sigue leyendo

To really understand social media, you first need to know its 30-year history.


speakers corner conversationsby Nick Usborne | http://www.nickusborne.com

Here’s a timely quote for you:

“…a place for conversation or publication, like a giant coffee-shop with a thousand rooms; it is also a worldwide digital version of the Speaker’s Corner in London’s Hyde Park, an unedited collection of letters to the editor, a floating flea market, a huge vanity publisher, and a collection of every odd special-interest group in the world.”

That’s not a bad description of social media.

But it wasn’t written about social media.

It was written by Howard Rheingold in his book, The Virtual Community. His book was first published in 1993, before the web even existed.

He was writing about Usenet,

In other words, the concept of social media, of online engagement and conversation, has been around before there were even websites online.

If you didn’t recognize that quote, you might be more familiar with this one:

“Markets are conversations.”

That comes from The Cluetrain Manifesto: The End of Business as Usual, by Christopher Locke, Rick Levine, Doc Searls and David Weinberger.

You can read the 95 Theses of the manifesto here, for free. (Scroll down their page a bit to find them.)

The Cluetrain Manifesto was published in 2001, and those guys nailed the social web, in advance of the arrival of sites like Friendster and MySpace, not to mention latecomers like Facebook and Twitter.

And if you are thinking about how social media leads to an amazing degree of connection and engagement between millions of individuals, and how companies have to tread carefully when entering these personal conversations, here is another quote for you.

“For online marketers, there’s good news and there’s bad news.

The good news is that the Internet provides you with the largest and most connected network of prospective customers imaginable. It’s a dream. Tens of millions of people with money, connected within one, wonderful World Wide Web.

And the bad news?

The bad news is that it’s not your network. Not yours to own. Not yours to mine. Not yours to control, sell, swap or manipulate.” Sigue leyendo

La historia del negocio de los social media: de 1978 a 2012 ***INFOGRAFIA RECOMENDADO***La historia del negocio de los social media: de 1978 a 2012


http://news.omexpo.com

El floreciente negocio de los social media parece un recién nacido, pero lo cierto que es que tiene ya más de 30 años sobre sus espaldas. La siguiente infografía del diseñador David Foster repasa la cronología del actual paisaje 2.0 y las diferentes empresas que han ayudado a construirlo:

1978:
– War Christensen y Randy Suess, dos informáticos aficionados, inventan el sistema BBS para informar a sus amigos sobre reuniones, hacer anuncios y compartir información.

1993:
– Varios estudiantes de la Universidad de Illinois desarrollan Mosaic, que presentan como el primer navegador adaptado al gran público.
– Se lanza GeoCities, un servicio que permite a los usuarios crear sus propias páginas web.

1995:
– La red de redes cuenta ya con un millón de webs.

1997:
– GeoCities supera la barrera del millón de usuarios.
AOL Instant Messenger permite a los internautas chatear.
– Comienza el blogging.
– Google echa a andar. Sigue leyendo

La atención al cliente deja atrás a los call centers para caer en brazos de los social media ***RECOMENDADO***


http://www.marketingdirecto.com
'.'

Teniendo en cuenta que cada vez más empresas y consumidores se han rendido a los encantos de la nueva Web 2.0, la tradicional atención al clientese ha fugado también a estas nuevas plataformas. Así queda patente en una infografía de Zendesk en la que destacan los siguientes datos:

- El 23% del tiempo invertido por los internautas en la red es absorbido por las redes sociales.

- Las plataformas 2.0 en las que más minutos invierten los internautas estadounidenses son Facebook, los blogsTumblrTwitter y LinkedIn.

- La mayor parte de los internautas, el 34%, se decanta por Facebook para interactuar con sus marcas favoritas. Bastante por detrás de la famosa red social se sitúan los blogs (4%), Twitter (4%), MySpace (1%) y LinkedIn (1%). Sigue leyendo

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