Written by: Terrance
Everyone needs a little humour in their hectic lives and more often than before, advertisers try to inject some fun into their advertisements. Injecting humour into their advertisements does not necessarily mean that the ads are better than others. However, the smart play on words and careful consideration of the ad’s objectives, target audience and market standards, humour can help the advertisement increase effectiveness and widen its receptiveness.
When using humour as a creative strategy, advertising firms agree that it increase audience attention, at least on the first few exposures to this form of persuasive communication. However, we cannot deny the fact that audiences’ patience has shrunk and their attention span is shorter as compared to the past.
Good design communicates meaning.
Good design communicates effectively.
Good design communicates in a way that words simply cannot.
Good design INTRIGUES.
A good print ad should not be too complex but easily interpreted and understood by its target audience. If you want more humorous advertisements, please check out 40 Creative and Funny Advertisements Using Animals!
60 Creative and Humorous Print Ads
We’ve put together 60 creative and humorous advertisements and hope you enjoy it as much as we did and help you get those creative juices flowing! Can you comprehend and read into their meanings at first glance?