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Y… ¿un ‘plug-in’ no es un ‘complemento’? | Con el término inglés plug-in se hace referencia normalmente a distintas funciones optativas que mejoran el funcionamiento de otros programas, de los que dependen, o que les dotan de pequeñas nuevas capacidades. En internet, esta palabra suele hacer referencia a dos

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Códecs de vídeo: ventajas y desventajas de los diferentes tipos

Marilí­n Gonzalo | Después de la Guía básica sobre contenedores, códecs y formatos de video, surgían las preguntas por las diferencias entre los tipos de códecs, o por lo menos entre los más populares. Obviamente no necesitarán esto por ejemplo si usan un

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Publicado en, Gabriel Catalano

VW: The Original Click Genial, Un nuevo comercial de Volkswagen nos habla de las imitaciones en Youtube

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5 Content Marketing Ideas Worth Stealing ***RECOMENDADO***

It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing.

Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.

It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.

The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream.

Creating content is time consuming and a creative challenge.
8 Content Marketing Challenges

These are the challenges among many.

Finding inspiration and ideas for the content
Creating it
Making it relevant
Resourcing it
Managing it
Monitoring it
Measuring it
Making it “Liquid” and Contagious

Sometimes you need some inspiration and you need to try some new ideas and different media that may provide a nudge to try something different and creative outside your comfort zone.

As Steve Jobs says “Stay Foolish”
The Power of Multi-Media

Many of us still don’t think about alternative media to text and articles because online video is still in its infancy. YouTube has only been with us for 7 years and in the world of business and brand marketing this is only a “blip”.

We need to “switch on” our multimedia mind and consider other media rather than just words to get our message out to the world that wants and demands multi-media.

Images and photos are much more likely to be shared than an article or a white paper. Videos or infographics will be shared at high velocity compared the the humble “written word” that have been with us for millenia.
Idea 1: Include Images and Photos

There has been a significant evolutionary shift on the social web in the last 12 months as marketers and social media network startups have realised the growing power of visual content.

By the end of 2011 the number of photos being uploaded to Facebook had reached 250 million a day.

This number hasn’t gone unnoticed and has led to 3 key and noticeable events and changes.

The “Success” of Pinterest
Google+ being launched with the user interface designed to display photos, and images in high defintion and in a large format.
Facebook responding with the Facebook “Timeline” designed to give images and photos greater prominence. In fact you can now “feature” an image in a bigger size. Expect this change to be migrated to Brand “pages” in the next 6 months.

Photos and images drive high engagement on Facebook and if I look at my top ranked content on my Facebook page , measuring the virality index using the Facebook “insights” tool, the top 10 are all images or photos.

Some are cartoons that are relevant and congruent with my other content written or visual and with questions are used to drive conversations, stimulate and create stories.

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How Limitations Improve Design

We often complain about the multitude of limitations which we’re faced with every day as designers.

From browsers, to screen resolutions, to user interactions, we seem to constantly be struggling to find some way of thinking outside the tiny little box of “best practice” which we’re constrained by.

Limitations are abundant but are they really such a bad thing? Is it possible, even, that they actually produce far better results than if we did not have them?

Ikea for example, starts with price and then work backwards. Their main concern is the price of the product to the end user. It’s up to the designers to create something appealing which fits within that.

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The Video Encoding Guide: Codecs, Formats, Containers And Settings Explained

Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of taking your original movie, as recorded by your camcorder, mobile phone or webcam, and preparing it for delivery in a digital format according to specific technical standards. This MasterNewMedia guide brings you everything you need to know about the key differences between major video file formats / containers and codecs.
Photo credit: Canon

From .WMV to .MOV and from .AVI to .FLV, this guide presents the best information available online on what you need to know about the use and characteristics of the major video file formats, containers and relative codecs.

When you video encode a clip, you are saving your video into a specific “format” much like you can do with a Word document or a digital image. A Word document can be encoded in .RTF or in .TXT, just like an image can be encoded in .JPG or .BMP formats.

Obviously, different types of encodings are good for different applications and devices.

Broadcasting, live streaming, burning to DVD and archiving all require different video encoding parameters while your computer browser, an iPhone and your gaming console have all different expectations when it comes to playing back video files. And this is why knowing a bit about video encoding, video file formats and containers is quite important if you intend to publish and distribute digital video.
In the video universe it is easy to get lost, as the formats, codecs and file containers generate a universe of possibilities and variables that are initially not easy to understand.

If you want to upload and publish a video on YouTube, for instance, you would have to choose specific encoding settings and file formats, whereas your choice would be different if your video clips are to burned on a DVD.

As an online publisher you may already be familiar with some of these issues, but as new technologies like HTML5 and WebM are starting to make inroads, you are going to need to better understand the key differences and the pros and cons that such different formats entail for you.

To help you achieve this goal, the MasterNewMedia research team has prepared a comprehensive guide to bring together all of the “fundamentals” you need to master to fully understand the basics of video encoding, specifically:

* What is video encoding
* Video file formats and containers
* Comparison of video codecs
* Encoding settings for Internet video publishing
* Video publishing settings for YouTube

Here is the MasterNewMedia Video Encoding Guide in detail:

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25 Flash Portfolios for Your Inspiration

Although HTML5, CSS3 and jQuery are able to accomplish a lot of exciting results and gaining popularity, Flash is still used by a number of impressive websites. In this post we’ll showcase 25 Flash portfolio sites. It will be interesting to see what happens over the next year or two with the future of Flash. For now, here is some Flash inspiration.

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octubre 2015
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