Unlike other more mainstream social networks, the business potential of Foursquare (
) may not be immediately apparent. At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places.
For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in general, say in the entertainment or publishing worlds? With Foursquare, it’s not about linking users back to your site or products, but creating a new location-based product that has value for fans and followers. Here’s how five big brands are attempting to connect location to their online social presences.
1. Recommendations with Personality: Bravo
In the television industry, Bravo was one of the first networks to get on board with Foursquare, and 50,000 of its fans have followed so far. The network’s programming is a mix of food, fashion, and reality drama, and the TV personalities and hosts that viewers love are the ones making recommendations on Foursquare.
Restaurant, shopping, and hotel suggestions reinforce Bravo’s image as a network of culture experts, and the personalities who leave tips through the brand add that bit of personal flavor or sass that draws viewers to the shows in the first place. Fans don’t follow for Bravo per se; they’re following to see where Top Chefs and Millionaire Matchmakers spend their time in New York and LA. Sigue leyendo →
-34.552356
-58.443076
