Unruly Media era el único sitio autorizado para promocionar a base de anuncios a Google Chrome, pero la empresa pagó a otras compañías y servicios para que enlazaran de vuelta a Google Chrome sin autorización de los creadores, generando así publicidad viral (a la cual se opone abiertamente Google y fue motivo porque se sancionara a sí mismo).
Actualmente, cuando se busca ‘navegadores’ o ‘browser’ en Google, el primer resultado que se obtiene es el de Mozilla Firefox, el cual es seguido por Opera y Safari; se puede encontrar a Google Chrome como el séptimo resultado. Estos datos fueron recopilados por el sitio Slash Gear y es probable que al momento puedan llegar a variar (aunque Mozilla Firefox continúa siendo el navegador alternativo más popular).
Here’s an interesting question. Why is there so much innovation around internet browsing? Why is it that we have Internet Explorer, Firefox, Chromium, Safari, and now RockMelt, and sure to be others right around the corner? Why so much innovation in viewing web content? What does innovation in the browser space tell us about innovation in general?
After all, it’s not like we haven’t been here before. Netscape was the original internet browser, and worked reasonably well, but was overwhelmed by Microsoft when it decided to get serious about browsers and incorporate a browser in its operating system. Firefox and other open source browsers were a response to IE when the open source market really took off, and now Firefox represents a large proportion of the browser marketplace. Google entered with Chromium, but really hasn’t had the impact I’m sure they wanted. It will take firms like Rockmelt and others to extend the Chromium platform and break away from the Google mothership before people get too invested. Why create another Internet Explorer monopoly tied to Google rather than Microsoft?
The call to action is the “Holy Grail” of every marketer. Get it right, and you’re swimming in sales. Get it wrong, and your traffic tends to stagnate. You may get lots of visits, but little to show for it. To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.
Address Customer Reluctance Upfront (LightCMS)
LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it. Their call to action button includes numerous statements that propel the hesitant customer forward: Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.
According to data from StatCounter, Internet Explorer has dipped below the 50%-mark in its global share of the Internet browser market.
StatCounter shows IE at 51.34% of the market in August 2010; by the end of September, IE was holding on to just 49.87% of the browser market. The browser also shows a drop of nearly 10% year over year.
This is the first time IE has fallen below the halfway point in market share, and from where we sit, the glass is looking half empty.
These losses come in the face of steady growth from Firefox (Firefox) over the past several years and speedy gains by Chrome (Chrome) in recent months.
During the same month that IE sank to its all-time low, Firefox grew by about half a percent to 31.5%, while Chrome added almost a full percentage point to its share of the market.
It’s all about the apps here at the Mobilize Conference in San Francisco this week. Everywhere you turn app developers are hobnobbing with venture capitalist and the press. After all, this is their opportunity to show off their apps and generate interest in their company and build media buzz.
After soaking up a day full of pitches and demos, we picked a few promising mobile apps that stood out.
Tango for iPhone and Android
Tango, which launched today in both the Apple App Store and the Android Market, is a peer-to-peer video-chatting app that utilizes both your phone’s front-facing and back-facing cameras. So what makes Tango different from other video chat applications out there like Apple’s Facetime or Qik?
First, Tango lets you make video calls from an iPhone to an Android phone over 4G, Wi-Fi and 3G. You can also turn video on and off during a call or pick between a large screen or small screen view of your contact. Tango also automatically detects which of your friends has the app on their phone and creates a specialized list of those contacts within the app. You don’t need to make a profile either; you just install Tango, start it up and you’re ready to make video calls.
We had some hands-on time with Tango and were impressed with its video quality and ease-of-use. We’ll take a closer look at Tango and write up a review in the next few days for our Android App Guide.
Mozilla has released the newest version of the Firefox 4 Beta, which not only includes hundreds of bug fixes, but also adds long-awaited multi-touch functionality to the browser.
It’s not as if Firefox 4 magically turns your monitor into a touchscreen, though. This is just the addition of support for multi-touch functionality; it’s up to developers and web companies to implement touch events on their websites. It’s also only available for Windows (Windows) 7 for now; sorry Mac users.
Option #1. Mozilla earlier created the Compatibility Reporter add-on for its users to test and report the compatibility of add-ons with various Firefox releases.
The interesting part about this add-on is that it will automatically configure your Firefox to install and use add-ons that are otherwise incompatible with your release of Firefox.
Option #2. If you don’t like installing one more extension to your Firefox build just for enabling older add-ons, here’s a workaround.
Type about:config in your browser address bar and agree to the warning message. Now right click inside the browser, choose New –> Boolean, type the preference name as extensions.checkCompatibility.4.0b and set it to False.
That’s it. Your old add-ons will work with Firefox 4 and you will also be able to download and install any of the other incompatible add-ons from the Internet. If you interested in the technical details, check this mozillaZine entry.
Option #3. This is the geekiest option of them all but one that doesn’t require you to change anything inside Firefox.
You can download the extension (the .xpi file) to your computer, unzip it and change the value of em:maxVersion under install.rdf file to 4.0.* – now pack the extension again and drag-n-drop to your Firefox browser. Please refer to mozillaZine for detailed step-by-step instructions.
Also see: Digital Inspiration Add-ons Pack