Tiene 84 años, pero sigue trabajando, aunque no tanto como antes: “cuando era más joven saltaba de la cama y estaba haciendo cosas antes de desayunar. Ahora me tomo toda la mañana para desayunar y después trabajo. Pero bueno, el golf no me gusta: ¿qué otra cosa podría hacer?” Es ingeniero electrónico, y las comunicaciones lo fascinan desde pequeño. Y estuvo a punto de transformarse en un militar profesional (la Marina estadounidense financió sus estudios), pero finalmente optó por meterse en la industria de las telecomunicaciones.
Archivo de la etiqueta: Mobile phone
IAB and MMA Release “Mobile Phone Creative Guidelines”
With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.
The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”
The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.
Balancing the requirements of both the marketer and the consumer experience, the guidelines address varying factors such as different data connections (WIFI, 3G, 4G, etc.), carrier plans, Z-Index range and even the impact of the reduced processing power inherent in mobile device for file load size and web display.
Critical elements in the “Mobile Phone Creative Guidelines” include:
Los titulares no dejan lugar a dudas: «Comienza la era phablet», «Losphablets son el futuro de los dispositivos móviles», «La phablet más fina y a un precio razonable» e, incluso, con ansiedad comprensible, «¿Veremos unphablet de Apple?». A lo que un despistado podría añadir: «Si no es mucha molestia, ¿alguien me explica qué es un phablet?».
Por supuesto, basta una consulta rápida para averiguar que esta palabra se emplea al designar a aquellos dispositivos móviles que combinan las prestaciones de un teléfono (phone) y una tableta (tablet). El resultado, no obstante, no es por completo castizo.Concretamente de términos que aspiran a traducir la voz inglesa original: ¿tabletófono?, ¿tablófono?, ¿alguien apuesta por tebleta o telebleta?
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the following key trends:
- More engagement: searches per gamer increased 20% year over year.
- More research: 4 in 10 searches occur before a game releases.
- More mobile: 1 in 10 searches happen on mobile devices.
- More sales: 84% of game sales can be predicted by search clicks.
Graphene’s incredible properties come from the unique arrangement of its atoms. Graphene, like diamonds and coal, is made up entirely of carbon. But unlike those materials, graphene’s carbon atoms are arranged in two-dimensional sheets, making it incredibly strong and flexible. Since graphene also conducts electricity as well as copper, it could lead to flexible cell phone touchscreens and transparent, inexpensive solar cells. Ongoing advances in manufacturing graphene are bringing these and other devices closer to reality.
Como comenté en esta entrada anterior, estoy trabajando con mis amigos de Spotbros en el lanzamiento de su mensajería instantánea segura y social, intentando convertirla en la alternativa a una WhatsApp que es líder de mercado hasta el punto de haberse convertido en genérico conversacional (“te mando un guasap” o incluso “teguasapeo“).
La realidad es la que es: WhatsApp tiene una masa crítica de muchos millones de usuarios, pero es un verdadero desastre en lo que a seguridad serefiere. Pero enfrentarse a un líder de mercado en función de un criterio que, paradójicamente, parece poco apreciado por una base de usuarios, resulta como mínimo complejo. El usuario medio de WhatsApp llega a él por la enorme simplicidad de su proceso de registro y construcción de red, y aparentemente, no tiene ningún tipo de problema en seguir utilizando una herramienta en la que cualquiera puede hacerse pasar por él, cambiar su status, enviarle mensajes no deseados o interceptar sus conversaciones.
Bill Gates habla de Windows 8 (Video)
Bill Gates pretende encantar a todo el mundo con Windows 8. En un video posteado por Microsoft el día de hoy
Marketing Nostálgico y la publicidad que te lleva al pasado
Hay momentos de la vida marcados por la publicidad y hoy, el marketing nostálgico se encarga de sacarla del pasado.
Seguridad online: ¿Vigilamos o espiamos a nuestros hijos? Se vuelve a dar la discusión en relación a la seguridad online cuando nuestros hijos usan Internet.
Hotmail lets down its over 350 million users when it comes to security, by not giving them an easy way to tell if their account has been accessed by unauthorised third parties.
5 usos originales para nuestra cuenta de Dropbox.
Por Juan J. Velasco.
Servicios de almacenamiento en la nube como Box o Dropbox se han convertido muy populares entre los usuarios y, poco a poco, en un servicio de casi obligado registro para compartir archivos, trabajar de manera colaborativa o mantener siempre disponibles archivos a los que acceder desde cualquier ubicación y dispositivo.
Esta semana, Dropbox puso en marcha una promoción con la que
aumentaba el espacio a los estudiantes y profesores de instituciones educativas de todo el mundo.
Hay muchos usuarios que cuando ven este tipo de promociones se
A menudo cuando empezamos a seguir, nos llegan mensajes directos de este tipo: “hey someone is writing offensive things that are about you” más un enlace que se supone que te dirige a lo que están hablando mal sobre ti.
VentureBeat | News About Tech, Money and Innovation
En mitad del debate sobre la educación en España, con otra reforma legislativa encima de la mesa, conviene ampliar horizontes y mirar lo que hay más allá del entorno europeo. Y un caso destaca sobre todos los demás: el de Singapur, que se ha convertido en un referente internacional, logrando posicionarse en los puestos de cabeza del ya conocido informe PISA. Las dos patas sobre las que se sustenta su exitoso modelo son la exigencia y la valoración, tanto del profesorado como de…
by MATT GRIFFIN
Responsive Comping: Obtaining Signoff without Mockups
If you’re making websites, chances are you’ve given some thought to what constitutes a responsive-friendly design process—and you’ve probably found that adding a mockup for every breakpoint isn’t a sustainable approach. Designing in code sounds like the answer, but you may be mystified at where to begin—or feel unmoored and disoriented at the prospect of giving up the approach you’ve long relied on. Enter responsive comping. This new, mockup-less web design process makes it easy to get that Photoshop monkey off your back, and have a fresh new beginning with your old friend the web browser.
Tablets and smartphones drive e-Commerce in Asia: Visa
SINGAPORE – The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.
In economies where smartphone and tablet penetration are high, consumers are already showing a tendency of picking up products through their phones or tablets. Of the 8,000 consumers surveyed, four in ten said they browsed products on their phones or tablet device last year. In fact, browsing on mobile phones exceeded 40 per cent in Korea, Hong Kong and Singapore. Hong Kong saw 13 per cent of its online purchases on mobile phones and 11 per cent on tablets.
“The prevalence of smartphones and tablets translates to easier online access for consumers to retailers anytime, anywhere, and we expect to see more people browsing and shopping on-the-go as a result,” said Paul Jung, Visa’s head of e-Commerce solutions for Asia, Central Europe, Middle East and Africa.
Currently unemployed? Just out of school? Graduating in December? Whether you are out of work or just looking to land the job you want, hopefully the below will help. #10: Be Gone Cover Letter. Adios Resume. 1998 called. They want their cover letter back. Case in point for the cover letter I sent below back in 1998. Somehow, it sort of worked then (even though I spelled ‘Copyrighting’ vs ‘Copywriting’). Those days are long gone. I get more cover letters and resumes …
At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Product, and Culture both for ourselves and our brand partners. We have challenged the Brand Management team with the task of defining what constitutes outstanding Brand Management and how to implement those best practices every day. Before starting this voyage of discovery there were a couple of questions that I asked myself and my team to ensure we were providing ourselves a framework …
Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert
Two of the most important things for a web developer to consider is the web hosting company they will use and the type of hosting package they will choose. There are a lot of options and unfortunately, not all of them are right for hosting a WordPress website.
There are a few things that are required in order to effectively run WordPress on a web hosting account. However, there are a few specifics that must be adhered to in order to run the latest versions of WordPress.
- PHP – Version 5.2.4 or greater.
- MySQL – Version 5.0 or greater.
Most web hosting companies not only support WordPress and its requirements, but there are many that will install the latest version for you on your server as a part of your set-up service at no extra charge.
According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Sigue leyendo
A store had this large QR code poster at the entrance window that read – “Like our Facebook Page for offers.” I scanned the QR code with my mobile phone and it redirected me to the store’s website that wasn’t quite mobile-friendly. I spent around 8 seconds on the website but couldn’t locate the Facebook Like button and left.
It was a missed opportunity for the brand as the QR Code failed to generate an additional Like on the Facebook Page.
Encourage Social Action with QR Codes
What the store really needs is a dedicated landing page that would provide customers an option to quickly “Like” the Facebook Page without confusing them with too many options. Also, the design of this page has to be mobile friendly as there’s a 99.99% probability that customers would use a mobile phone to scan the QR code on the go.
Scan this QR Code for a sample.
If you would like to build a similar landing page that encourages people to Like your Facebook Page and Follow you on Twitter, you can start with this simple template. The changes you need to make include… Sigue leyendo
The wide adoption of smartphones and rapid uptake of tablets are drastically shifting how Americans consume content online.
According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page views in August 2012, nearly doubling their share of traffic in just one year. Mobile phones drove 9 percent of page views during the month, while tablets accounted for nearly half of that at 4.3 percent share of page views. Sigue leyendo
It’s no secret that both Sebastien and I purchased Nexus 7 devices from Google. We may have differing reasons for our purchases, but one reason we share in common is the desire to see how Google is performing in the tablet space. This is especially so with the Nexus, since it’s the flagship that’s guaranteed to run stock Android with no additives or preservatives.
The Nexus 7 is the first Nexus device I’ve owned, and I’ve come away quite impressed; read my thoughts on the Nexus 7 for more details on that. I’ve even been able to identify a few things that Google is doing well, and that Apple could stand to learn from. Items like widgets, and offline dictation, to name just a few…
Widgets have been a key differentiating factor between Android and iOS from a very early age, but I always felt I understood why Apple avoided them. a). They tend to looked cluttered and messy, and b). Who really needs an Android styled clock widget when you have a clock on the status bar?
But the Nexus 7 made me realized that Widgets are more than just ugly clocks littering the Home screen just for the sake of claiming customizability. Widgets could actually be extremely useful; for example, the RSS widgets. Those are ridiculously nice, and I find myself using them all the time. As much as I’m always hitting up Reeder on my iPhone to stay updated with the latest feeds, having live updates right on my Home screen makes me a little jealous that this feature isn’t available on iOS.
Offline Dictation Sigue leyendo
QR Codes seem to be popping up everywhere these days, compelling passerby’s to whip out their phones and scan. As the QR code becomes more commonplace, we’ve also been seeing them pop up in some not so common places. We wanted to share our top picks for the wackiest QR codes we’ve came across.
1. QR Codes on Tombstones…
This is about as strange as it gets. For $10,000 the Japanese company Ishinokoe will sell you a tombstone with a QR code that when scanned can connect family members and visitors to photos and other content about the deceased. Check out the content from this code:
2. It’s a bird! It’s a plane! It’s a… QR code?!
This may be the most absurd QR code in existence simply because it’s the most difficult to scan. What were these marketers thinking? You can’t even tell who paid for the absurdity:
3. QR Code Crochet Sigue leyendo
Si eres de las personas que al olvidar el teléfono móvilen casa les entra el pánico e invade la ansiedad por sentirse desconectados del resto del mundo, puede ser que seas uno de los muchos alrededor del mundo que sufren de nomofobia.
La nomofobia es definida como el miedo irracional a salir de casa sin el teléfono móvil. El término es una abreviatura de la expresión inglesa “no-mobile-phone phobia”. Y es que el 96% de los españoles tiene móvil, cifra que supera a USA, China o Francia. EL 26% de los usuarios tiene dos móviles y el 2% tiene hasta 3 teléfonos. El 33% de los españoles navega en internet a través de su teléfono. España es el país con más teléfonos móviles por habitante, casi 10 millones de españoles utilizan whatsapp para enviar mensajes, fotos, etc. Todas estas cifras hacen que nuestro país sea especialmente sensible a este tipo de nuevas enfermedades.
Estudios realizados por el Centro de Estudios Especializados en Trastornos de Ansiedad revelaron que casi el 53% de los usuarios de teléfonos móviles tienden a sentir ansiedad cuando “pierden su teléfono móvil, se les agota la batería, el saldo, o no tienen cobertura en la red”, explica Marina Dolgopol Directora de CEETA en España.
Salir a la calle sin móvil puede crear inestabilidad… Sigue leyendo
Editor’s note: Bill Ready is CEO of Braintree, an online and mobile payments provider.
Every day there is a new headline about mobile payments focused on using a mobile phone to pay at retail locations. Paypal, Google and other industry giants are racing to provide new in-store mobile payment solutions. Large merchants, such as Wal-mart and Target have contemplated their own mobile payment solutions. The debate about whether NFC will be the preferred technology to enable mobile payments rages. However, despite all this press and efforts by industry giants, there is stunningly little traction to use a mobile device to pay at retail locations. This is largely because the solutions offered by industry giants thus far don’t solve a meaningful problem in the daily lives of consumers or merchants. Few things in life are easier for consumers than swiping a credit card at checkout and in-store payment systems are as easy and ubiquitous as dial-tone for merchants.
However, There is a massive mobile commerce opportunity that is a severe pain point for both consumers and merchants, but large industry players are failing to meaningfully address it. That opportunity is e-commerce on the mobile device or m-commerce. M-commerce is ramping up, proving that consumers not only like to shop via their mobile device, but also will purchase. However, the numbers also show that there’s significant room for improvement in the mobile device purchasing experience – mainly through optimizing the shopping and payment processes for consumers.
Online holiday shopping in 2011 showed substantial growth in mobile shopping activity, with both traffic and sales on mobile devices more than doubling their volume over the same period a year earlier, according to research from IBM. During the holiday shopping season, 14.6 percent of all online sessions on a retailer’s site were initiated from a mobile device (up from 5.6 percent the year before), and sales from mobile devices reached 11 percent versus 5.5 percent in December 2010. Clearly, more consumers are becoming comfortable shopping and buying from retailer web sites using their smartphones. Sigue leyendo
Mobile is certainly the big craze at the moment in the web industry. With the introduction of mobile devices such as the iPhone, iPad, and various other smart phones and tablets, the demand for websites to be ‘mobile friendly’ has never been greater. The purpose of this article is to highlight the impact mobile devices have had on web design in recent years. The article looks at various aspects such as best practices, challenges and design trends as well as taking a look at what may lie ahead for the future of mobile web design.
Motorola launched the world’s first commercially available mobile telephone, the DynaTAC 8000X, in 1983. Despite initially being affordable only to a privileged few and, by today’s standards, little about the device actually lending itself to mobility – not least its unwieldy brick-like size and weight – the Motorola 8000X nevertheless represented a major world-changing advance in the way we communicate.
In the 30 years or so since the 8000X went on sale, much has changed. For a start, the definition of the term ‘mobile technology’ has expanded beyond the scope of the telephone to include an evermore-diverse and sophisticated array of devices ranging from tablet PCs to eBook readers to so-called smart phones. Alongside other impressive capabilities such as allowing users to take and share high-definition photographs, read books, ascertain ones location down to a few metre’s, play movies and music and, even access the internet, that of making and receiving calls today seems a somewhat insignificant, easily overlooked feature of what now essentially amount to small, albeit ferociously powerful, personal computers.
The personal computer that has dominated our lives up until now has been, without doubt, the desktop computer, the experience of accessing the Internet on a mobile device having traditionally been fraught with difficulties and, more often than not, one characterised by intense disappointment. Yet with the help of advances in mobile hardware as well as software, the increasing availability of wireless, 3G and even 4G high-speed Internet, not to mention increased awareness and cooperation on behalf of designers and developers themselves, things are beginning to change fast with mobile devices now emerging as serious contenders to the desktop computer.
In 2009, Goldman Sachs economist, Mary Meek, predicted that over the following five years more users would begin to connect to the Internet through a mobile device than on a desktop computer. As of 2012, there are already more smart phones being sold worldwide than desktops with Gartner’s, one of the world’s leading IT research companies, predicting that mobiles will, ahead of schedule, surpass personal computers as the most common means of accessing the web. Meek has argued that the world is currently in the midst of its fifth major technology cycle of the past half century, the Mobile Internet Era – the four prior to it being the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s, the desktop computer era of the 1980s and the desktop internet era of the 1990s and 2000s. If this cycle is as big as its four predecessors – and the sheer numbers involved suggest it will be even bigger – then those able to rise to the challenge of providing what users want, when they want it, will be more than compensated for their efforts.
The problem is that, until recently, few businesses, designers and developers have been able to fully grasp the importance of what is happening, many of them choosing to ignore the medium entirely. Designing for mobile devices presents its own unique challenges separate from those encountered when designing for the desktop, not least of all that of having to contend with a smaller screen.
Nevertheless, in the words of mobile Internet design expert, Luke Wroblewski, “Mobile, if it happened at all, has been a port of the desktop version that was conceived of, designed and built before anyone even considered the mobile experience.” Additional problems arise when considering the sobering fact that the vast majority of users do not yet own devices as feature-rich and technically competent as the iPhone 4S, which, like the 8000X back in the eighties, today still remains predominantly the preserve of the relatively wealthy.
Yet from a business perspective, it is hugely important to try and establish a strategy aimed at satisfying the demands of all elements of this increasingly important, growing target market, not just a privileged few. As many key players in the industry have already said, those involved in coming up with such strategies will, ultimately, have to start to do this by reversing the current trend of focusing on the desktop and begin designing for the mobile first.