According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them actually have a content strategy in place.
It’s hard to say that a day goes by for marketers without hearing, talking, or reading about some type of content marketing strategy. This is clearly demonstrated by the 73% of respondents who believe that brands are becoming publishers. Why is it, then, that only 38% of companies currently have a defined content marketing strategy and only 55-58% say that they are planning one?
After seeing these numbers, I thought of a few reasons why companies wouldn’t have a content marketing strategy, and why those reasons are not acceptable excuses.
1. We don’t have time to create our own content… Sigue leyendo
Expert Online Business | http://bit.ly/JvPd7e
If you want to grow your profits, then having an expert online business is a great way to do so. Expert online business is one that can maximize the benefits of the internet.
Internet is home to a large pool of potential customers that search the web each day, for information on products and services.
Research has found that more and more consumers are opting to research their purchases online. Some estimates suggest that as many as 70% of all consumers find out the information they need about products via the web, or their mobile devices. What this means is that each day there may be literally thousands of people searching online for your product. If your business does not have an online presence, you are missing out on sale opportunities that may not come your way again.
In order to get your expert online business to work for you, you must have a very effective online marketing strategy in place. Internet marketing is all about getting more customers using the tools available. If you have a website, then the goal is to drive more traffic to the website. You then have the opportunity to convert visitors to customers. They can either buy online, or at physical store locations.
Some of the key components to consider when devising your online marketing strategy include:
- Targeting the right audience
- Attracting the right audience
- Converting potential customers
- Retaining customers
It is important to know the demographics of the audience you wish to target, and then create a strategic plan that will pull them to your business. Sigue leyendo
By Barbara Wells | business2community.com
Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth designs and determine event marketing strategies. As planning gets underway and companies prepare to draw visitors to their booths, promotional giveaways form an important part of marketing strategies.
From durable bags and vibrant buttons to catchy pens and must-have notepads, promotional items – which highlight your company’s logo – play a key role in generating buzz for your brand that lasts long after an event has ended. Need proof? According to the Promotional Products Association International (PPAI), 89 percent of consumers who received a promotional giveaway in the last two years could recall that product’s advertiser. What’s more, 52 percent of recipients report doing business with a company after receiving its promotional item.
What’s the secret for selecting memorable giveaways that will provide maximum impact and brand recognition? Here are 10 tips for making your promotional items stand out in the sea of booths at your next tradeshow >>>> Sigue leyendo
In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors’ caution to seize opportunities in the tough market.
Whatever your approach, remember that Web marketing is a great investment during a recession. Online marketing, though a short-term endeavor, is quick to set up, measurable and, as a result, easily optimizable. It can be infinitely better than a lock-in marketing strategy or partnership, especially in a poor economic climate.
Here are three Recession “R”s, to help your business take advantage of online marketing in this challenging time. Rework, Revisit, Reach Out: let’s take a closer look at survival tips and strategies for online marketing.
Illustration by Simon Newton
[Offtopic: by the way, did you already get your copy of the Smashing Book?]
Apart from the occasional spring clean, no one really enjoys housekeeping because it feels like hard work. However, a spring clean or review of your website could reveal some hidden strengths and allow you to address some simple yet fundamental drawbacks. Sigue leyendo