Archivo de la etiqueta: Marketing strategy

[InfoGraphic] Soaring Social – University of San Francisco

Dean Vella
University of San Francisco & Bisk Education
Using Social Media as a Share of Your Online Marketing Strategy.

The marketing benefits of social media make it compelling to institute into an online marketing strategy.

Social media has evolved into active engagement with the consumer and has shown to increase a business’s exposure, improve search rankings, generate leads and grow business partnerships. As stated below, 40% of businesses who engage in social media have seen an increase in sales.


90% of Marketers Know the Importance of Content, but only 38% Have a Strategy

Author: Ally |

According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them actually have a content strategy in place.

It’s hard to say that a day goes by for marketers without hearing, talking, or reading about some type of content marketing strategy. This is clearly demonstrated by the 73% of respondents who believe that brands are becoming publishers. Why is it, then, that only 38% of companies currently have a defined content marketing strategy and only 55-58% say that they are planning one?

After seeing these numbers, I thought of a few reasons why companies wouldn’t have a content marketing strategy, and why those reasons are not acceptable excuses.

1. We don’t have time to create our own content…     Sigue leyendo

How to Budget for Marketing | by Sookie Shuen


Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve.How to Budget for Marketing

Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

Fit your strategy around your target market Sigue leyendo

Expert Online Business | By Silvia Pencak

 Expert Online Business |

Expert Online BusinessIf you want to grow your profits, then having an expert online business is a great way to do so.  Expert online business is one that can maximize the benefits of the internet.

Internet is home to a large pool of potential customers that search the web each day, for information on products and services.

Research has found that more and more consumers are opting to research their purchases online. Some estimates suggest that as many as 70% of all consumers find out the information they need about products via the web, or their mobile devices. What this means is that each day there may be literally thousands of people searching online for your product. If your business does not have an online presence, you are missing out on sale opportunities that may not come your way again.

In order to get your expert online business to work for you, you must have a very effective online marketing strategy in place. Internet marketing is all about getting more customers using the tools available. If you have a website, then the goal is to drive more traffic to the website.  You then have the opportunity to convert visitors to customers.  They can either buy online, or at physical store locations.

Some of the key components to consider when devising your online marketing strategy include:

  • Targeting the right audience
  • Attracting the right audience
  • Converting potential customers
  • Retaining customers

It is important to know the demographics of the audience you wish to target, and then create a strategic plan that will pull them to your business. Sigue leyendo

How to Create a Twitter Marketing Strategy that Rocks | Written by Jeff Bullas

Jeffbullas’s Blog


There are many bloggers and brands that just leap onto Twitter, setup an account and start  tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that  wants to leap into your stream and share sweet nothings.

Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.

The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.

Twitter is the Perfect Marketing Channel for Bloggers

Top bloggers have now realized that Twitter is a very effective and highly leveraged social media marketing platform to engage with a highly targeted audience and a channel that drives traffic and adds to and enhances their current marketing.

Twitter provides you with a potential audience of over 220 million but those that are interested in your topic of choice will be a subset of that big number. Finding that audience whether it be car lovers, or fashion tragics will be an important component of your strategy as well as achieving goals that are included in your plans.

So Where do you Start?

There are some Twitter basics that are vital when setting up your Twitter account

1. Create a Twitter account that has the same name as your blog domain

2. Include a link to your blog in your settings

3. Include your location

4. Upload a logo or photo that is consistent with your blog branding

5. Include a Twitter background that suits your brand image

6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.

So you have set up your account which has the  essentials completed, it’s now time to create a Twitter marketing strategy.

Twitter Marketing Strategy Blueprint… Sigue leyendo

10 Tips for Tradeshow Season – Giveaways That are Sure to Generate Buzz for Your Brand

By  |

Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth designs and determine event marketing strategies. As planning gets underway and companies prepare to draw visitors to their booths, promotional giveaways form an important part of marketing strategies.

From durable bags and vibrant buttons to catchy pens and must-have notepads, promotional items – which highlight your company’s logo – play a key role in generating buzz for your brand that lasts long after an event has ended. Need proof? According to the Promotional Products Association International (PPAI), 89 percent of consumers who received a promotional giveaway in the last two years could recall that product’s advertiser. What’s more, 52 percent of recipients report doing business with a company after receiving its promotional item.

What’s the secret for selecting memorable giveaways that will provide maximum impact and brand recognition? Here are 10 tips for making your promotional items stand out in the sea of booths at your next tradeshow >>>> Sigue leyendo

4 Hot Analytics Trends That Are Effective And Profitable


We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.

Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>> Sigue leyendo

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