Posted by Courtney Moser
Vía Kuno Creative
Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart.
If you’re a B2B social media marketer who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:
You don’t have a “Pin It” button on your site
You’re pinning too much third-party content
You’re pinning one thing to multiple boards
You’re flooding feeds
You’re using your name and not the name of your business
You aren’t interacting
You aren’t collaborating with others in your industry
You have too many fluff boards
Just like with all other forms of social media, there is a right way and a wrong way to use Pinterest. If you take the time to learn the dos and don’ts, you can reach a whole new audience.
What B2B companies do you feel are utilizing Pinterest to effectively drive leads? Share your thoughts in the comments below!
photo credit: Nrbelex via photopin
Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.
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