Archivo de la etiqueta: Market

Three questions to ask your marketing team – Vía @ThisIsSethsBlog CC/ @danidron @smilatam


by Seth Godin
(or your business development team, your fundraising team or your pr folks)…

  • Who are you trying to reach?
  • Why do they decide to support us?
  • What do you need in order to make this happen more often?

The answer? + http://sethgodin.typepad.com/seths_blog/2013/09/three-questions-to-ask-your-marketing-team.html

 

Teens And Tech: Why Marketers Should Follow Their Lead – thnxz to @cmo_com


For teens, it’s cool to be connected—and connected a lot.
Vía CMO

by Dina Gerdeman Contributing Writer CMO.com
(Abstract)

A study released in March by Wikia and Ipsos MediaCT found that 100 percent of teenagers say they are online for at least an hour per day and nearly half—46 percent—said they are connected to the Web a whopping 10 or more hours per day.

Marketers may want to keep their fingers on the pulse of where teens are choosing to spend those 10 hours a day online because the technology wave young people are riding today could soon become the stuff of everyday life for the rest of us. Plus, the teenage market itself is huge; in the U.S. alone, consumers ages 12 to 17 spent more than $200 billion on products in 2011, according to the consulting firm Packaged Facts.

Full story > here <

“It’s important for marketers to understand what’s happening with this group because these are the future consumers,” said Joe Kessler, president of the Intelligence Group, in an interview with CMO.com. “The trends that emerge from what the youngest consumers are doing tend to spread to the broader population. We’ve got 10-year-olds and 15-year-olds who are the CTOs of their families. They are the influencers helping to educate their parents and grandparents about the use of social media, mobile devices, and other technology.”

So how are teens accessing the Internet and where are they hanging out online for those 10-plus hours a day?

ARTICLE HIGHLIGHTS:

  • The trends that emerge from what the youngest consumers are doing tend to spread to the broader population.
  • For teens, bolting to a new place is a very easy thing to do.
  • Marketers should consider the bigger picture of how teens spend time online since those habits could reveal future trends.

Full story > here <

How to get started in mobile marketing – thnxz to @qrcodepress


Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.

(Abstract)

To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.

The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.

Full story >here<  :)

Business owners should find an experienced, professional mobile marketer to help to build this strategy. 

Strategy must be discussed from the ground, up, and it should address the following components:

• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.

Full story >here<  :)

Good copywriting, good small business


The Sydney Morning Herald

CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.

The head of the Australian School of Copywriting, Bernadette Schwerdt, says writing involves the fine crafting of words, and many small-business owners make the error of sitting down to write off the top of their head without giving their selection of words enough thought.

Ms Schwerdt, whose background in advertising and acting underpins her communication style, says there are common mistakes that people make when they write material for their business.

Before anyone ever writes anything, they should be able to answer three questions: ”Why this? Why you? and Why now”, says Ms Schwerdt.

Customers will be making instantaneous, often subconscious, assessments when they read the words on your website or in your e-newsletters, and answering these three ”whys” will help your business maintain the interest of the right customers, Ms Schwerdt says.

They want to know why this product will make their life easier, richer, happier or healthier, she says.

Answering the ”why you?” question addresses the difference between your own business and that of your competitors, and ”why now?” is the urgency factor.

”People think I could do with a financial planner but I don’t really need one now, or I could do with a trip but not now. It’s about creating content or copy that encourages people to do something right now,” she says.

Five tips to cure writer’s block  >>>>   Sigue leyendo

The Engagement Marketing Cycle


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It’s 3 steps to help you get repeat business.

The steps are ….  Sigue leyendo

Strategy: know your customer, release early, listen and learn | thedrum.com


The Drum takes a look at the key ingredients for creating a successful app strategy that will deliver.

Top tips for applying app strategy: know your customer, release early, listen and learnTop tips for applying app strategy: know your customer, release early,

With the exponential growth of mobile comes the wealth of opportunity for brands to enhance consumers’ lives by providing useful or relevant information, entertainment, or simply enabling them to complete concurrent tasks more seamlessly. This is where apps come in.

But with over 700,000 apps in Apple’s app store alone, and apps to inform, educate and entertain, it can be difficult for brands to understand how to implement an effective app strategy. Here, The Drum speaks to individuals from the app development sector to determine their top tips for applying apps successfully.

KNOW YOUR CUSTOMER

At the heart of an app is its user, therefore it is crucial for brands to understand their customers. “As with all marketing, it’s essential that the consumer is always at the heart of the creative idea,” says Mark Hadfield, senior planner, Weapon7. “This ensures relevancy and gives the app a real role in their lives.”
Kevin Galway, business development manager, bss digital, stresses the importance of understanding customers. “What do your customers want and what technologies do they use? Will they be prepared to pay for the app or do you need to deliver a native app and a web app to reach more users? Ultimately an app needs to be useful, enjoyable and informative to the customer – this is paramount to keep them coming back for more.”

Grapple CSO Adam Levene also emphasises the importance of harnessing the potential of mobile to make their lives easier. “It’s all too easy to borrow from what a brand is doing online. The smartphone is the most personal device in the world, always with customers and always on. As such, brands must get into the mindset of providing a first-class experience that provides ongoing value, solves customers’ pain points and makes their lives easier. More than any other channel, mobile has the potential to build deeper connections between a brand and consumers.” Sigue leyendo

Online Marketing: What Numbers Really Matter to Your Business? | via inboundmarketingexpert.org


inboundmarketingexpert.org 

Just a couple of decades ago, one of the biggest challenges businesses faced was trying to calculate how much mileage they actually got from their advertising and marketing efforts. The reason this task was so hard was because most options for determining whether new customers were the result of a recent campaign or an existing channel weren’t that accurate.

Thanks to all of the online analytics tools that are now available, businesses can easily see exactly how customers are getting to their website. However, just because this information is available doesn’t mean that every challenge has been eliminated. Since these programs are so good at collecting information, instead of having a shortage, many businesses are now drowning in data.

If you have lots of data at your fingertips but don’t know how to use it to improve your bottom line, here’s what you should be paying attention to:

Are Your Active Marketing Efforts Paying Off?

If your website received more visitors this month than it did last month, it’s easy to assume that your active marketing efforts are paying off. However, that conclusion may be incorrect. If you’re currently focusing on a channel like social media marketing or PPC advertising, digging into your analytics may reveal that the increase is actually the result of another source such as natural search engine traffic. While that doesn’t mean you need to abandon your current marketing focus, knowing what’s actually happening is crucial for making informed decisions about your marketing efforts.

Which Channels Convert the Best? Sigue leyendo

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