El origen de Twitter


Jack DorseyEvan Williams y Biz Stone fundaron Twitter en 2006. Jack es el autor de la siguiente foto, que muestra uno de los primeros borradores de Twitter:

Entrevista con Jack Dorsey, uno de los fundadores de Twitter

En la entrevista que le hizo Los Angeles Times (vía Sahar Sarid), Jack  cuenta cómo surgió la idea. De ella Domisfera destaca la parte relacionada con algo que a veces es muy difícil: la elección de un buen nombre para un proyecto:

El nombre original durante un tiempo fue “Status” (Stat.us). Realmente no teníamos un nombre. Intentábamos buscar uno que captara la esencia de los móviles, de los SMS y de cómo podías estar actualizado en cualquier lugar y recibir actualizaciones de cualquiera.

Queríamos captar eso en un nombre, la sensación física de estar presente al lado de tus amigos contándoles pequeñas cosas. De estar haciendo eso con el mundo entero. Después de unas cuantas tormentas de ideas, se seleccionó la palabra “twitch” (tic) a causa del tipo de vibraciones de los móviles, pero esta palabra no era buena porque no transmitía bien lo que queriamos comunicar.

 

Así que cogimos el diccionario para buscar palabras similares y encontramos la palabra twitter que era perfecta. La definición que daba era “una ráfaga corta de información intrascendente” y “los sonidos emitidos por los pájaros“. Y esto encajaba a la perfección con lo que era nuestro producto. Seguir leyendo “El origen de Twitter”

Larry King, CNN Officially Split


http://www.huffingtonpost.com
Larry King

Larry King and CNN are officially parting ways. The network announced on Wednesday that it has decided to end the “Larry King Specials.” King said he will now focus on other projects.

King, who is 78 years old, ended his 25-year role at the network as the host of prime time show “Larry King Live” in December 2010. CNN and King agreed that the famed interviewer would host four specials a year for CNN.

His specials thus far have focused on topics ranging from Alzheimer’s to an exclusive interview with Johnny Depp. His most recent special, “A Larry King Special: Dinner With the Kings,” aired in December. King’s last special made headlines as the broadcaster revealed that he would like to be frozen after his death.

According to the Los Angeles Times, King’s staff of four will likely be let go but may have the opportunity to reapply for new jobs at the network.

King’s show was replaced with “Piers Morgan Tonight,” an interview show hosted by British media personality, Piers Morgan.

Blockbuster tiene ideas creativas pero no tiene dinero para realizarlas


marketingdirecto.com

Blockbuster por fin ha logrado un punto de diferenciación que anunciar y una creatividad fuerte para implicar a los consumidores, pero se ha quedado sin dinero que invertir en marketing. El gigante internacional de alquiler de películas tiene hasta el 30 de septiembre para pagar 42 millones de los 1.000 millones de dólares en deudas y, según Los Angeles Times, la compañía está considerando declararse en bancarrota. Pero al mismo tiempo ha estado probando creatividades con tres temáticas diferentes en Charlotte, Carolina del Norte; Reno, Nevada y Columbus, Ohio, informa Advertising Age.

Blockbuster ha logrado un acuerdo para ofrecer estrenos 28 días antes que sus principales competidores, Netflix y Redbox. Aunque el trato sólo afecta a Universal, Fox y Warner Bros., en Blockbuster han afirmado que es una gran oportunidad para el negocio. Seguir leyendo “Blockbuster tiene ideas creativas pero no tiene dinero para realizarlas”

Did the Internet kill Blockbuster?


STARR KESHET

Blockbuster has fought valiantly in recent years to defend itself against threats from online contenders such as Netflix, Hulu and YouTube. But now it seems as if the industry heavyweight is getting ready to throw in the proverbial towel.

Yes, after ruling the home video rental roost for over a decade, Blockbuster is reportedly preparing to file for bankruptcy – something which could happen as early as September.

Did the Internet kill Blockbuster?According to the LA Times, Blockbuster execs and senior debt holders recently held top-secret meetings about kicking off a “pre-planned” bankruptcy in mid-September.

“[The company] is hoping to use its time in Chapter 11 to restructure a crippling debt load of nearly $1 billion and escape leases on 500 or more of it 3,425 stores in the US,” the Times explained. Seguir leyendo “Did the Internet kill Blockbuster?”

Google Brings Twitter Search Results to China


Written by Mike Melanson

It’s been nearly a year since China first shutdown access to Twitter in preparation for the 20th anniversary of the Tiananmen Square Massacre, but today Google has opened up the doors again, in a way.

According to an article this morning in the Los Angeles Times, Google has added Twitter search results to its search engine there, “in effect, lifting a nine-month blackout of the microblogging service in China.”

Earlier this week, Google announced that it would stop censoring search results and would redirect visitors from mainland China to Google.com.hk from Google.cn. Already, China has worked to censor search results provided on Google.com.hk.

This latest move by Google is sure to further aggravate an already tense situation, but we have to wonder, as we have before, if it really matters or if we’re looking at it from an ethnocentric point of view. Twitter may have been blocked, but China has several of its own Chinese Twitter clones. So now China can see tweets, which are predominantly not in Mandarin, in Google search results.

Then again, the Los Angeles Times points out that the search results are already bringing sensitive topics into view of Chinese citizens:

The tweets do not show up for all searches, but only for terms that appear to be popular on Twitter. On Thursday morning, that included discussions on such taboo subjects as how to circumvent China’s Internet firewall, why Google decided to exit China and a vaccine scandal unfolding in central China.

The move seems more like a principled slap in the face than anything else. But then again, so does much of this situation.

http://www.readwriteweb.com/archives/google_brings_twitter_search_results_to_china.php#more

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