You Need to Hear This Table

Sure iPods are great, but they’ve always had one flaw, you can’t rest your pint on one. As part of their new urban headphones campaign, ‘You Need To Hear This,” Philips unveiled tables you need to hear. Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.

Client: Philips
Agency: Ogilvy & Mather London
Brixton Table Illustrator: Ged Palmer
Hackney Table Typographer / Illustrator: Alison Carmichael / Steve Bonner
Shoreditch Table Illustrator: Mateusz Witczak
Production Company: Physical Pixels
Writer: Chris Joakim
Art Director: Mike Donaghey
Planner: Mattijs Devroedt
Project Managers: Louisa Lewis, Sasha Dunn
Account Leads: Olivia Rzepczynski, AJ Coyne
Creative Directors: Gerry Human, Ivan Pols

Social Media 2013 Benchmark Report infographic – thnxz @MarketingB2B :)

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“Gran parte de lo que se consume de forma ilegal no se habría comprado sin la piratería”


“Gran parte de lo que se consume de forma ilegal no se habría comprado sin la piratería”, dice el estudio, que analizó la conducta de 16 mil europeos y que no cubre el impacto de las descargas no autorizadas en el comercio de CDs y otros formatos tradicionales. Según el informe, la relación es esta: un 10% más de clicks en páginas con descargas ilegales significa un 0,2% más de compras en música digital. En el caso del streaming, la relación es más directo: un 10% de aumento se traduce en un 0,7% más de ventas.

Descargar el informe (PDF)

Bandera pirata de “Henry Every“. Autor: WarX (Fuente: Wikimedia Commons)

Vía / todo para ver! – @360cities

360Cities es la mayor comunidad de vistas panorámicas en 360 ​​° compartiendo cientos de miles de lugares extraordinarios, retratados por los fotógrafos especializados  de “alta definición y realidad virtual”.


What are these photos on

You’re looking at 360 panoramas. They could be also be called 360° panoramas, 360-degree panoramas, omniviews, VR photos, virtual reality panoramas, sphere panoramas, etc. but we call them “360 panoramas” or simply “panos” here on 360Cities.
Panoramic photography of some kind has existed for more than a century. You can see many examples of 360 degree photos from 100 years ago. Nowadays you can see a boom in this kind of visualization technology due to the ever-reducing cost of the technology, availability of software, abundance of publishing tools. One of the most important aspects is also that the broadband internet made it possible to easily share this kind of photography with others. 360 Panoramas are the new way of showing places, events and businesses on the internet. 

Three flavors of panoramas

In terms of the format of panoramas, there are essentially three different kinds:
  • Partial panoramas that you know mainly from traditional landscape photography. They are created by stitching (assembling) of multiple normal photos together side-by-side, which creates a photo with much wider angle that would be possible with a normal lens.
    360Cities does not support partial panoramas.
  • Cylindrical 360º panoramas – One notch higher are 360° photos which capture the whole field of view in all directions around the photographer. These are sometimes called cylindrical panoramas. They cover 360-degrees around but not up and down view. These are too created by stitching multiple photos together. The only real difference from partial panoramas is that you need to make sure the first and the last photos overlap. There are also so called “one shot” 360-degree lenses but they are by definition very low quality compared to the traditional stitched panoramas.
  • Spherical panoramas are the top of the line which not only capture the 360-degree field of view but in which you can also look up and down. They can even be taken in a way that you can’t see the tripod nor the photographer’s shadow in the picture. 

360Cities supports cylindrical and spherical panoramas. See also Requirements for Panoramas Published on 360Cities.

The secret of creating 360 panoramas

So, what is the secret of creating a 360 panorama? It’s actually pretty easy. You, the photographer, choose a place from which you want the panorama to be taken. Then you start taking photos around yourself until you cover the whole intended field of view with photos. It does not really matter what camera or lens you use, you can even use a cell phone, as long as the photos overlap. The easiest, though, is to use a digital SLR camera with a fisheye lens. The wider the viewing angle of the lens is, the less photos you need to cover the entire field of view. With a cell phone, you will need many photos, with a fisheye lens, you need as little as three to cover the entire sphere.
Take a look at the view that shows how to take fully spherical 360 panoramas without the visible tripod:

Further reading (advanced panorama shooting tutorials):

PanoTools Wiki – information hub for panoramic photography
Panorama Tutorials – more links

Equipment you need

It does not really matter at all what you start with. Really. You can test it with your cell phone or an old compact camera. You just need ANY camera. As with any craft, the right tools can help you get the job done faster, easier, and better. Once you’re hooked, then you can think about getting the best tools for the job! For example, we recommend you get a digital SLR with a fisheye lens (e.g. Sigma 8mm 3.5 or Samyang 8mm F3.5). Once again. To start and to try it out, it doesn’t really matter. Just make sure you take photos that overlap and try it, go out there and take some panoramas!




Three Experts Speak Out On The Intersection of Branding and Content Marketing

The rise of consumer control, particularly via social media, and the unprecedented ability of consumers to choose, or reject, messages Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful.

For most of that century-plus, many of the denizens of “sexier,” higher-profile brand marketing firms have looked down at content marketing as one of the lesser “below the line services.’ However, a confluence of powerful factors suggests that all marketers – and their agencies – will be wise to consider how to best marry traditional brand messaging with the informational, educational, entertaining charms of content marketing, online and off. Those factors include, but certainly aren’t limited to: The shift toward search algorithms that favor quality content over SEO manipulation.The growing consumer distrust of traditional, paid advertising and marketing communications.

The opportunity to shift from a forced “push” marketing model to a natural “pull” model, a shift beyond the short-term value of transaction to create the long-term value of trust.“We Are Just At the Beginning of Thinking Differently” >>>> Sensing a sea change at hand, we asked three content leaders and practitioners to give their forecast as to what extent content would finally penetrate brand marketing programs in 2013. Seguir leyendo “2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT”

4 spots que han causado sensación esta semana



Londres, Reino Unido.-
 Ad brands presenta cuatro anuncios que han causado sensación en los úlitmos días.

Los spots son muy variados, pues mientras uno hace reflexionar sobre la hambruna infantil, otro nos deleita con el asombro de las personas cuando ven “bailar” a los objetos de un supermercado. Y qué decir de la fotografía que se puede capturar con una buena cámara y de la presencia de un robot que se siente cansado por manejar tantos datos.

Te presentamos los cuatro spots. Que los disfrutes.

Canon: Inspired

Agencia: Grey New York

Red Stripe: Corner Shop Seguir leyendo “4 spots que han causado sensación esta semana”

Cuando dos dimensiones no son suficientes |

Por Luis Miguel Martínez
Twitter: @lmuia

Tradicionalmente, la representación de objetos físicos en sistemas electrónicos como la TV o la computadora se realiza en dos dimensiones, es decir, en un dibujo se representan proyecciones o planos del objeto a representar. Las tecnologías de tres dimensiones o 3D están transformando nuestra relación con estos objetos. Particularmente, el cine en 3D y la televisión en 3D son opciones atractivas para ciertas audiencias -como los adolescentes. Aunque otras propuestas como la impresión en 3D están tomando auge.

El cine 3D se basa en el efecto estereoscopio por el cual se acentúa la percepción de la profundidad. Se utilizan sistemas ópticos o complejos sistemas de cómputo para registrar en la cinta dos perspectivas de una toma. Aunque estas películas han sido presentadas como novedosas, la llamada era de las películas en 3D surgió en los años cincuenta. Particularmente, los críticos de las tecnologías 3D hablan de que con 2D o dos dimensiones el cerebro recompone las tres dimensiones de forma tal que la idea de profunidad es calculada por el cerebro.

De esta forma, hoy se ha convertido en un buen punto de marketing para las nuevas películas. En México, Cinemex y Cinepolis llegan a cobrar hasta 2.5 veces más por ver la película en formato 3D, mientras que en EE.UU. se cobra un promedio de 1.3 veces más.

Leer más | News

Mcommerce study predicts increase by 300 percent in 3 years

Though smartphones will play an important role over the holiday season, by 2015 there will be massive growth. The results of a recent study by Tapjoy have shown that while the next couple of months should be quite defining for mcommerce, over the next three years, the sector will increase by well over 300 percent (up to 362 percent in the United States). This will occur as more consumers buy smartphones and use them to make their … Read entire article »

Mobile commerce app to be used year round by Sears

The application had previously been used on a seasonal basis to drive sales. As Sears releases the 60th edition of its Wish Book catalog it is also releasing it in a mobile commerce format for iPads for the second year in a row. The retailer’s catalog has become a holiday tradition for many shoppers. Sears is attempting to make certain that the catalog … Read entire article »

What is NFC Technology…

Near field communication (NFC) technology embodies a set of standards for smart phones and other mobile devices that establish communications between such devices using radio frequencies.
These transmissions can only be facilitated over short distances, hence the name of the technology.
Full story


Julian Assange publicará libro sobre la libertad y el futuro de internet

No cabe duda que la vida de Julian Assange en los últimos años da para escribir un libro, aunque esa tarea no se le ha dado fácil al fundador de WikiLeaks. Su último intento de escribir uno terminó en desastre cuando Assange canceló los contratos que tenía con la editorial, y la compañía publicó una autobiografía que estaba en etapa de borrador en contra de la voluntad de su autor. Seguir leyendo “Julian Assange publicará libro sobre la libertad y el futuro de internet”

57 anuncios de Levi’s que demuestran que a la publicidad le sientan como un guante los tejanos

Marketing Directo

Parece una jovencita, pero ahí donde la ven, Levi’s, la marca de tejanos por antonomasia, soplará 160 velas el año que viene. La pócima de la eterna juventud de la célebre marca de tejanos es una mezcla de adaptación a los nuevos tiempos, calidad ypublicidad. Sin el respaldo de sus fantásticos anuncios,Levi’s sería hoy quizás una más en el superpoblado mercado de las marcas de tejanos.

Ligada durante 28 años a la agencia londinense Bartle Bogle Hegarty (BBH), Levi’s supo hacerse imprescindible durante las últimas décadas no sólo para los fans de los vaqueros, sino también para los amantes de la publicidad.

Actualmente, y tras su “divorcio” de BBH, Levi’s se propone seguir en la cúspide de la publicidad de la mano de Wieden+Kennedy. Y a buen seguro lo conseguirá porque Levi’s y publicidad han sido siempre un binomio de éxito. Compruébelo en la siguiente recopilación de anuncios de Design Your Way:
Seguir leyendo “57 anuncios de Levi’s que demuestran que a la publicidad le sientan como un guante los tejanos”

MoviePass debuts an unlimited movie service that may just save cinemas

The notion of creating a “Netflix for theaters” is a tough one — not only do you have to get movie studios on board with your plans, you also have to form partnerships with national theater chains. And let’s face it, neither group is quick to climb aboard a service that disrupts the current ticketing model.

MoviePass debuts an unlimited movie service that may just save cinemas

But MoviePass, a company that’s been trying to crack this nut for some time, may have found the answer. Today MoviePass is debuting a new subscription movie theater service that relies on mobile app check-ins and a proprietary payment card. And best of all, the company has managed to do this without any formal agreements with movie theaters and studios. Seguir leyendo “MoviePass debuts an unlimited movie service that may just save cinemas”

Stop Listening and Start Thinking | via

Social Data…

Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced ‘Social Listening’ (the process of capturing conversations from the social media). So why am I now telling you to stop listening? Simple, I want you to get value from the mass of social data out there and not just do it for the sake of it.

Using Social Listening platforms alone will never give you valuable audience insights, measure the performance of a campaign or identify relevant influencers. At best it will give you a pretty dashboard that uses very basic segmentation to present the data. The real power of social data comes from manual analysis. In fact I’m a firm believer in the 80/20 rule (80% manual analysis / 20% tool) when it comes to this social data.

Defining what you want you want from social data is mandatory. Listening for brand or product mentions without an objective is a complete waste of time.

Stop and think about what you want from the data. For example do you want audience insights to inform a strategy or do you want data to populate a campaign performance dashboard? Seguir leyendo “Stop Listening and Start Thinking | via”

Secret: Your Age Doesn’t Matter - The Daily Resource for Entrepreneurs

Hey, baby face. Think you’re being judged? You’re not. In fact, you may be at an advantage when starting a business.

Baby Face


If you have the sort of cute-but-less-than-authoritative face that causes random aunts to reach out and pinch your cheeks, is your career as an entrepreneur bound to suffer? After all, who would support the business ventures of someone who looks like he could still be mowing lawns for pocket change to go to the prom?

But baby-faced business owners and entrepreneurs who are genuinely young and look their age should take heart: Not everyone thinks your youthful looks are simply a disadvantage. For instance, a new study led by a professor of marketing at Stanford University’s Graduate School of Business finds that when hiring managers are given a choice between proven ability and apparent potential, they often opt for the excitement of the untested but promising candidate. Seguir leyendo “Secret: Your Age Doesn’t Matter”


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