If you don’t have the resources for a full SEO campaign, you don’t have to worry. The good news is that you can get away with bare minimum SEO. This will enable you to be competitive enough even with your limited resources. For smaller businesses and some larger ones, SEO is not an option because of various reasons.
Archivo de la etiqueta: Keyword research
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.
SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?
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It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.
Vary your keywords
Your SEO expert will ask you to think of some keywords which describe your business, and will also use their own methods to determine keywords relevant to you. Think outside the box a little when your keyword list is being built.
Use long tail keywords
Whereas ‘bicycle’ is a short tail keyword, ‘Shimano bike gear’, ‘bicycle repair kits’, ‘kids bike helmets’, etc, are all long tail keywords. Utilising these long tail keywords can help your traffic numbers and conversion statistics as well as making your copywriting sound more natural and relevant. Sigue leyendo
by Arfa Mirza
People who are involved in online business must have heard about the term Search Engine Optimization. It is actually a process of improving the visibility of a website in search engines naturally. Clients often try different approaches to optimize their website to increase visibility with search engines and to attract more visitors. They ask for a but understand very little about what is involved in search engine optimized websiteSEO.
Search Engine optimization is not a static process but involves much more than the design and coding of the site. One cannot do effective SEO without considering things like keyword research, content development, and link building because these are critical aspects of optimizing a website for search engines, and typically these are all ongoing processes.
Design has always been the integral part of SEO but there are still a lot of things that the designer can do to set the foundation for an optimized website. Laying the foundation of search engine friendly site then any future SEO efforts will have greater impact. In this piece of writing we’ll take an insight in the subject of web designers and SEO and the issues related to the said field. Sigue leyendo
Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of:
- Only targeting their product names as keywords;
- Using only a handful of keywords in optimization and PPC; or,
- Targeting the wrong keywords altogether!
The process of research begins with brainstorming. Try to think what customers or potential clients would actually type in to find your products/services. Sit down with your friends, colleagues or customers to come up with some terms. Try to avoid very generic terms, like ‘jeans’ for example, if you are not a very well established website with very high domain authority. These extremely competitive phrases are very difficult to rank well organically if you are just in the beginning phases of website development/website optimization, and are often very expensive in pay-per-click. During this stage, you might want to check your competitors’ websites and ads just to get an idea of what they are banking on. After this initial stage, you should have a list of at least 15-20 relevant keywords.
There are many keyword tools available in the market, but would suggest using“The Google Keyword Tool”. As of this week, this tool (which replaces the former Google keyword tools) is out of beta testing. Enter your shortlisted keywords in the keyword tool to find out different variations of the keywords you came up with during your brainstorming and research. Along with finding keyword variations, you will get an idea of how often the keyword is searched for, as well as how many other online advertisers are trying to get traffic on the phrase. After this stage, you will have a better idea of which keywords you should and shouldn’t be targeting. Sigue leyendo
Google Adwords is an advertising program which allows you to create ads and have them run alongside searches at http://www.google.com. Google thankfully allows free use of the tool that advertisers use to determine their best keywords. That tool is what we will be talking about today. It is very powerful and can give you more than enough information to determine which keywords to target for your website or blog.
- Computer with Internet Connection
- List of Keyword Phrases you want to research
When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding? Those goals influence what keywords you target, the development of your landing pages, ad content creation, and how you measure the success of the each pay per click campaign. Here are a few factors to consider when developing a PPC campaign. Sigue leyendo