General Design Theory

There are a lot of general design theories and principles out there that apply to all forms of design, whether in digital or print mediums. These include things like balance and scale, as well as more abstract topics like emotion and what makes for “good” design.
The Principles of Design
This article from Digital Web Magazine covers the basics of design theory, including balance, rhythm, proportion, dominance, and unity. It’s fully illustrated and makes each principle easy to understand.

Graphic Design Theory?
This article from the AIGA archives offers a broad discussion of graphic design theory, offering guidance for designers on a host of topics, including their place within the current DIY culture.
How Good is Good?
This article from Typotheque talks about good design in relation to what the design is for, especially in relation to non-profit causes. There’s a heavy dose of ethical considerations here, as well as some practical information on what makes a good design.
Can Graphic Design Make You Cry?
This article from Design Observer discusses the question, “How…could you make design that communicated to human beings and deliberately drain it of all human content?”
Ten Graphic Design Paradoxes
This article discusses ten of the most common statements or opinions about graphic designers (or said by graphic designers) that are contrary to accepted wisdom. Included are things like “For designers, verbal skills are as important as visual skills,” and “I’m a professional: I know best.”
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