Formula One car maker McLaren unveiled plans on Thursday to build a range of commercial sports cars, using race technology to take on other high-end European manufacturers such as Ferrari and Porsche on the highways.
McLaren is banking on renewed spending after the global economic downturn to bolster demand for its first offering, the MP4-12C, which will go on sale in late 2011 with a hefty price tag of between £125,000 and £150,000 ($207,434-$248,921).
“Following any recession, there’s a resurgence,” McLaren Automotive Chairman Ron Dennis said. “We intend to catch that wave.”
“Our volumes are very much linked to how we see the recovery,” he added.
The company aims to make up to 1000 of the 12C cars next year, with up to 40 per cent being sold in North America.