Archivo de la etiqueta: J. C. Penney

How can I recover from a Google penalty?


http://www.webmarketingexperts.com.au/blog/2011/08/how-can-i-recover-from-a-google-penalty/

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guidelines

When re-building your SEO strategy, consider the techniques you wish to use. Google is tough on what it considers black hat techniques, so ensure any strategies you wish to carry out abide by its guidelines. If a link building strategy is planned, ensure that links are obtained from good quality sites. These can be from sites that are an authority or leader in the industry, or otherwise are relevant to your business. Don’t buy links from sites, these are now showing to have no benefit due to the fact that anyone can obtain them, and offer very little value when it comes to your own website.

Repeat Business: There’s More of You to Love


Post image for Repeat Business: There’s More of You to Love

Curtis Stevens

By Curtis Stevens

Are you familiar with the following concept?  It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one.  Which one would you rather have?  Sell 50 items to 5 people or 50 items to 50 people.  When you are designing and tweaking your marketing campaigns, be sure to include your current customer base and maximum their profit potential.  Here are several ways to do just that, give your customers a reason to come back for more.

Special Discount Offers

I recently purchased something from an online retailer.  When I received my package, I noticed there was a discount coupon inside that I could use on my next purchase.  I’m a sucker for coupons and many consumers are.  It is a great way to encourage and entice your customers to order again.  For best results, the coupon should have a higher discount value than what is normally offered to the general public on sites like Retailmenot.com.  The discount should also be a one-time use coupon.  This will prevent others from sharing it online and reduce the perceived value. Sigue leyendo

Big Brand AR Marketing Roundup: Nike, Ray-Ban & More


arbrands_aug10.jpgAs the popularity of augmented reality (AR) marketing grows, it is becoming difficult to keep up with all of the important brands that are looking to test out the technology. This is great news for AR fans. As I’ve mentioned several times before, big brand acceptance of AR as a viable digital marketing platform is a huge precursor to mainstream popularity. In the recent weeks, several big brands have jumped on the AR bandwagon, and some have even gone back for seconds. Here’s a run down of some recent activity. Sigue leyendo

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