Archivo de la etiqueta: Ice cream

Ice cream’s recipe for success not a big secret in difficult times


By Robert Klara

Starbucks-ice-cream

Worried about a double-dip recession? Why not have a double dip on a waffle cone, instead? Never mind that 9 percent of us can’t find jobs and recent college grads might as well use those liberal-arts degrees as wallpaper. The local ice-cream shop is doing just fine. (In fact, maybe they’re accepting resumes!) The National Ice Cream Retailers Association recently told Time magazine that some of its members have clocked sales spikes of 25 percent over last year. Unilever, which owns sweet and drippy brands like Good Humor and Ben & Jerry’s, posted Q1 ice-cream sales up 7.4 percent. You don’t need an MBA to figure this one out: Ice cream is an affordable way to feel good when everything else sucks. Enough said. This might explain the spate of branding news on the ice-cream front lately.

Starbucks, which started chillin’ last year with the introduction of an ice-cream line, just rolled out its eighth flavor on July 23. (It’s Peppermint Mocha, and with a MSRP hovering between $3.89 and $4.39, it’s cheaper than some Starbucks drinks.) We’ve got no moles in the Starbucks test kitchens, but the company seems to know exactly what it’s doing with this pint-size strategy. The flavors, which include Vanilla Bean Frappuccino and Strawberries & Crème, not only stick to Americans’ perennial faves (yes, vanilla, chocolate and strawberry are still the most popular varieties according to the International Ice Cream Association) but carry the same drink names you’ll find on the Starbucks beverage board. (Psst, it’s called consistent branding.) Sigue leyendo

Will Cotton: Butcher, Baker, Candyland Maker


article

by Ariston Anderson
Some critics say that the measure of good art is deciding whether or not you’d want to hang a particular piece on your wall at home. If that’s the standard, artist Will Cotton sets the bar quite a bit higher – and puts a cherry on top. His candyland fantasy canvases create entire worlds that you want to dive right into – or, at the very least, nibble on.
But these otherworldly paintings spring from a very down-to-earth process. One that begins with research and some unorthodox baking: it could be creating a giant cake, setting up an ice cream mountain in his shower, building a gingerbread house and deconstructing it in the rain, or molding candy ribbons into a crown.

We visited Cotton in his Chinatown studio for a conversation about the realities behind whipping up a candy-coated dream world and the importance of authenticity when it comes to engaging your audience.

Do you work seven days a week?

Sometimes I have trouble not working. But no, I force myself to take weekends off. That just means I’m not in the studio. Usually Saturdays I go to look at art, and you could say that’s working. Sundays I really don’t do much, and that’s super important. I know artists who don’t do that, and I think that makes them a little crazy.

Do you get a lot of inspiration just looking at current art in the city?
I do. And it’s a funny thing because sometimes it’s sort of negative inspiration. I just hate everything I see and it makes me think, wow I’m really good, and I’m on to something. And then other times it’s really quite the opposite. I think this is so amazing. I have to go back to my studio and try to rise to the occasion. I think that dialogue is super-important. It’s a dialogue because I come back to my studio and respond to what I’ve seen.

Is it important to always keep drawing?

I can have an idea that I’ve been tossing around in my head for a long time. But as soon as I start drawing it, working with it, I’ll know almost immediately whether it’s a good or bad idea. But as long as it’s not formed, I never know. I guess my advice is just start working on it, a pattern, a thought, and see where it goes. And be willing to let it go nowhere. There are a lot of ideas that just have to die.

What’s the biggest challenge in your paintings? The beginning? The ending?
It’s actually the middle. The start and the end are actually the most fun. I’ve found that it’s that third week in a six-week painting where I’m thinking, “Where do I go from here?” Sigue leyendo

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

Fortune's tech team offers analysis and perspective on the world's most important developments.

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Notes From The Internet

by Silvia Altamirano

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

My Blog Daniel Palop

A topnotch WordPress.com site

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

like. read. laugh. love.

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“A great photograph is a full expression of what one feels about what is being photographed in the deepest sense, and is, thereby, a true expression of what one feels about life in its entirety.” ~ Ansel Adams

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

URieLaRtE

hoy es el primer dia del resto de tu vida

be.blog

be. Intelligent Multimedia Education

unmonodelsiglo21

Un pequeño espacio virtual para pasarla bien

Curso Web 2.0

Diseña tu sitio web gratis y consigue visitas!

~~Mente en Gravedad~~

************************************************************************************************************

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 4.352 seguidores

%d personas les gusta esto: