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What Designers Can Learn From “Gangnam Style” | Onextrapixel

@onextrapixel 1 octubre 2012 Dejar un comentario

“Gangnam Style” is an extremely popular music video produced by South Korean singer and rapper Psy. The video has rapidly gone viral, and is being posted on all sorts of social media. In just two months, the original video has received over 290 million YouTube views and over 2 million likes.

It has been a trending topic on Twitter, and is posted on Facebook many thousands of times daily. When any video, image or trend goes viral, no matter how ridiculous, it benefits anyone who wants to learn the basic principles of marketing to observe why exactly a video like this might become so popular.

What’s Your Style?

It is very important that designers lead rather than follow, using creativity as a driving force rather than relying on overdone styles and designs. The uniqueness of “Gangnam Style” is part of why it is so popular both in Korea and in international markets.

If you haven’t yet seen the video and would like to see for yourself how your web design can be inspired, here is the video.

The same principles that drive trends to go viral also draw people to products and encourage them to make purchases.

What Designers Can Learn From “Gangnam Style”

The “Gangnam Style” video features Psy singing and rapping in a variety of scenes. He travels from the beach to the parking garage, the elevator, the sauna and, weirdly enough, the stable. The accompanying music has slick beats and a repetitive chorus including the chant “Hey, sexy lady,” aimed at female extras cast in the video.

Absurd occurrences, bright colors and attractive ladies are interspersed throughout the video. The tone maintained throughout the entire piece is one of silliness and frivolity, which connects with the concept of Gangnam style as the artist sees it.

The song and video are largely satirical of a sub-sect of Korean females who scrimp on basic needs like food in favor of more expensive luxury items like expensive coffees, makeup, handbags and similar items.

Humor of “Gangnam Style”

There are a number of ways in which the “Gangnam Style” video catches the eye of those who see it and makes them want to share it with other people, a key aspect of viral marketing. One of the main aspects is the humor of the video. The costumes worn by Psy and the absurd scenes in which he appears, like a disco tour bus and a toilet, are humorous and strange.

The viewer does not need to have a specific intellectual connection with this video. The fact that it makes them laugh is enough to make them want to pass it on and share it with their friends. This is one reason that Gangnam Style has gained so much popularity on humor websites and blogs. Sigue leyendo →

Start your presentation with PUNCH

Presentationzen.com 3 noviembre 2010

http://www.presentationzen.com/presentationzen/2010/10/start-your-presentation-with-punch.html

The primacy effect, when applied to presentations, suggests that we remember more strongly what happens at the beginning of a presentation. In order to establish a connection with an audience, we must grab their attention right from the beginning. A punchy opening that gets the audience’s attention is paramount. Granville N. Toogood, author of The Articulate Executive also stresses the idea of starting off quickly and beginning with punch. “To make sure you don’t get off on the wrong foot, plunge right in,” he says. “To galvanize the mind of the audience, you’ve got to strike quickly.” There are many ways to strike quickly and start with punch to make a strong initial connection. Conveniently, at least five proven ways to begin a talk form the acronym PUNCH. Some of the best openings include content which is Personal, Unexpected, Novel, Challenging, or Humorous. Some of the best presentations contain at least one or more of these elements.

PERSONAL
Make it Personal. I once saw an amazing presentation on work-place safety at a company whose employees have dangerous jobs. The presenter started off his presentation with a high resolution image of some cute children. After talking about how import “our children” are (most people in the audience had children), he confessed that the children on screen were his and that his main concern in his life was being around a great long while to take of them. We all have a responsibility, he said, to our families and to each other to make sure we pay careful attention to safety procedures and rules so that no one’s children here ever have to be told that their mommy or daddy are not coming home. This opening was emotional, personal, and relevant. It got everyone’s attention and set the stage for the presentation. What could have been a presentation simply listing safety rules in bullet points to be scanned now was something far more personal.

There are many ways to make the opening personal, but personal in this case does not mean a long self-introduction about your background complete with org charts or why you are qualified to speak. However, a personal story can be very effective opening so long as it illustrates a key engaging point or sets the theme in a memorable way. Sigue leyendo →

You Know You’re a Freelancer When . . . Part II

Sin categoría 18 septiembre 2010

Jaime Mintun | //freelanceswitch.com

I am utterly in love with the fantabulous readers of FreelanceSwitch! Your dozens of comments and additions to the original post were classic, creative and straight comedy!

Here’s the sequel post, inspired by and attributed to the brilliant and magnificent readers of FreelanceSwitch:

You Know You’re a Freelancer When . . .

Your idea of a casual day out involves being dressed to the nines with an extra splash of *bling bling* because, hey… “after six weeks in PJs, I’m ready for my close up dahling!” ~ Inspired by Storm and Izabela Tenenboim
Your internet playground PC (or Mac – yeah that’s right, I’m not a hater!) that used to be your gateway to World of Warcraft is now your productivity prison. “Ah and I used to have a life!” ~ Inspired by Nabeel Amin
Your therapist starts asking you why you talk to yourself… and answer yourself… and then said therapist asks you to click “Send” to submit your response. ~ Inspired by Mark Hawkins
I’ve got TWO WORDS for you: Bunny Slippers!! ~ Inspired by Ben Tzu
You are overly and dangerously obsessed with checking your mail. {And your baffled mail man is wondering why you’re tugging at his pant cuff instead of the rabid dog he’s used to fending off.} ~ Inspired by Susan Johnston, Izabela Tenenboim, Amanda, and Michael Kwan
You can’t relate to Office Space, but Freelance Freedom has you off your chair in stitches. “Yep, been there…” ~ Inspired by Janed
You’ve got to schedule intimacy into your To Do list and your family begins communicating with you via email. (Just to make sure you heard me, even though I’m sitting right next to you… hello? Are you even paying att… oh forget it.) ~ Inspired by Kathy and Amanda
You’re beginning to suspect that your iPod is developing an uncanny intuition or an unyielding sense of devilish humor. “Oh I love this song!” quickly evolves into “Wait, didn’t I just hear this song?” ~ Inspired by Andy and his 1200 song iPod playlist
Virtual colleagues you’ve never met know more about you than your physical friends. Plus you start telling more stories about them than you do about your own life… (yep, that’s right. Get out of the house much?) ~ Inspired by Natalia
9 to 5 sometimes means PM to AM. Yeah that whole growing without sunlight thing… funny how that works. ~ Inspired by Barbara Camisa
Blogging about every position your cat collapses into… or that hot new brush palette for Photoshop… actually feels like you’re engaging in a social life {Yes comments = “my life has meaning” and I’m okay with that!} ~ Inspired by ameetkarn
Your car still has the full tank of gas you put in it a week ago and you’re curiously intrigued by everyone’s meltdown over gas prices. ~ Inspired by Misti Sandafar
Showers get regulated to the afternoon, evening or… because hey, you can take that first 8am (or 11am in my case!) phone call in your PJs. And then the follow up emails, oh and that fascinating conversation happening on Facebook, oh and I better update my status so everyone knows my dog just farted, and… ~ Inspired by Vio
Your friends have to ambush you 20 days in advance (and don’t forget how they strong arm you into pre-purchase tickets with your credit card) just to get you out to the cinema for an evening. ~ Inspired by Marta
Love in your household means knowing how to say “Yep honey, just finishing up this email!” ~ Inspired by Marta and Ginette
Rush hour traffic no longer affects you. You’re just glad to be driving anywhere because AMEN! it means you’re out of the house! ~ Inspired by Julie Parenteau
Your idea of a heinous disaster is losing internet access or being relegated to dial up speed. “What do you mean the internet will be spotty here? I was told when I purchased these plane tickets that I’d have internet access! {Um yeah… it’s coming from SPACE and you’re 30,000 frickin feet in the AIR!} ~ Inspired by Rexaniel and a hilarious Conan O’ Brien skit with Louis C. K.
You reorganize your family’s sleeping arrangements just to make sure your home office is a write off. ~ Inspired by Chris Cade Sigue leyendo →

(NICEEEEE ;) 60 Humorous Print Advertisements to Tickle Your Bones

...and a bit of everything!, Advrt. de BEST (Para reir un cacho), Ideas + lo que se me cruza..., Onextrapixel.com 17 marzo 2010

Written by: Terrance

Everyone needs a little humour in their hectic lives and more often than before, advertisers try to inject some fun into their advertisements. Injecting humour into their advertisements does not necessarily mean that the ads are better than others. However, the smart play on words and careful consideration of the ad’s objectives, target audience and market standards, humour can help the advertisement increase effectiveness and widen its receptiveness.

When using humour as a creative strategy, advertising firms agree that it increase audience attention, at least on the first few exposures to this form of persuasive communication. However, we cannot deny the fact that audiences’ patience has shrunk and their attention span is shorter as compared to the past.

Humorous Print Advertisement

Good design communicates meaning.
Good design communicates effectively.
Good design communicates in a way that words simply cannot.
Good design INTRIGUES.

A good print ad should not be too complex but easily interpreted and understood by its target audience. If you want more humorous advertisements, please check out 40 Creative and Funny Advertisements Using Animals!

60 Creative and Humorous Print Ads

We’ve put together 60 creative and humorous advertisements and hope you enjoy it as much as we did and help you get those creative juices flowing! Can you comprehend and read into their meanings at first glance?

Airtel