The primacy effect, when applied to presentations, suggests that we remember more strongly what happens at the beginning of a presentation. In order to establish a connection with an audience, we must grab their attention right from the beginning. A punchy opening that gets the audience’s attention is paramount. Granville N. Toogood, author of The Articulate Executive also stresses the idea of starting off quickly and beginning with punch. “To make sure you don’t get off on the wrong foot, plunge right in,” he says. “To galvanize the mind of the audience, you’ve got to strike quickly.” There are many ways to strike quickly and start with punch to make a strong initial connection. Conveniently, at least five proven ways to begin a talk form the acronym PUNCH. Some of the best openings include content which is Personal, Unexpected, Novel, Challenging, or Humorous. Some of the best presentations contain at least one or more of these elements.
Make it Personal. I once saw an amazing presentation on work-place safety at a company whose employees have dangerous jobs. The presenter started off his presentation with a high resolution image of some cute children. After talking about how import “our children” are (most people in the audience had children), he confessed that the children on screen were his and that his main concern in his life was being around a great long while to take of them. We all have a responsibility, he said, to our families and to each other to make sure we pay careful attention to safety procedures and rules so that no one’s children here ever have to be told that their mommy or daddy are not coming home. This opening was emotional, personal, and relevant. It got everyone’s attention and set the stage for the presentation. What could have been a presentation simply listing safety rules in bullet points to be scanned now was something far more personal.
There are many ways to make the opening personal, but personal in this case does not mean a long self-introduction about your background complete with org charts or why you are qualified to speak. However, a personal story can be very effective opening so long as it illustrates a key engaging point or sets the theme in a memorable way. Sigue leyendo
Written by: Terrance
Everyone needs a little humour in their hectic lives and more often than before, advertisers try to inject some fun into their advertisements. Injecting humour into their advertisements does not necessarily mean that the ads are better than others. However, the smart play on words and careful consideration of the ad’s objectives, target audience and market standards, humour can help the advertisement increase effectiveness and widen its receptiveness.
When using humour as a creative strategy, advertising firms agree that it increase audience attention, at least on the first few exposures to this form of persuasive communication. However, we cannot deny the fact that audiences’ patience has shrunk and their attention span is shorter as compared to the past.
Good design communicates meaning.
Good design communicates effectively.
Good design communicates in a way that words simply cannot.
Good design INTRIGUES.
A good print ad should not be too complex but easily interpreted and understood by its target audience. If you want more humorous advertisements, please check out 40 Creative and Funny Advertisements Using Animals!
60 Creative and Humorous Print Ads
We’ve put together 60 creative and humorous advertisements and hope you enjoy it as much as we did and help you get those creative juices flowing! Can you comprehend and read into their meanings at first glance?
The Couple Diadermine Wrinkles Expert
Waterfall Bose Headphone
Affair Che Magazine