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Human Behavior Theories That Can be Applied to Web Design


Humans are logical creatures, and as surprising as this might be, when we visit a website our minds make a series of decisions that affect the actions we take. The ability to reason enables us to form judgments, reach conclusions and make decisions. If, on the web, we weren’t able to think on the spot and then take action, we would trap ourselves in crippling situations of mindless clicking.

Behavioral psychology is an advancing field, and we web ninjas need to understand something about psychology in order to make usable websites. If we understand human needs and emotions — how we interpret what we see and how we choose to act — then we will better understand our site users. We’ll be able to choose and create meaningful layouts, typography and colors.

This article is no substitute for a degree in psychology (so don’t give yourself an honorary Ph.D. after reading this). Also, the items mentioned here don’t account for every circumstance, because no two people are the same. Yet by understanding the theories outlined below (there are no hard facts in psychology, just theories), you can better understand how your design work will be perceived and used.

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Blogging And Mass Psychomanipulation


If I ever write another book it will probably be about one of three topics. The first is the truth about how the press and journalism really works – the sausage making – to show just how much of a beautiful, subjective and chaotic mess it all is. The second idea is to talk about how perfect blogging is, with its constant feedback loop, as a training ground for mass psychology and manipulation. The third idea I’m keeping to myself for now, but it’s more startup focused.

It’s the second one that’s been on my mind lately. Mostly because it’s become pretty clear to me that any blogger worth her salt could start, say, an extremely successful militant religious cult.

Any blogger will tell you how frustrating the early days are. Getting someone, anyone, to link to you. Your first comment! etc. And as your audience grows you are introduced to the first rule of anonymous human behavior – it’s dark and brutal, and reminds me how thin the veil of civilized behavior really is. If there is something nasty that can be said, someone will say it. Over and over.

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Five things you need to know about how people make decisions


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before…

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Five things you need to know about how people make decisions


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them.
Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before.

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