Archivo de la etiqueta: Hong Kong

Apple and Samsung lead in Asia, except in Indonesia: Millennial Media // @CampaignAsia ;)


 

Via campaignasia.com

The Mobile Mix report is based on campaign and platform data from Millennial Media, and in Asia-Pacific it includes Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, India, China, Hong Kong, Taiwan, Japan and South Korea.

Overall in the region, Samsung drew an impression share of 32 per cent in 2012, up from 22 per cent in 2011, across all devices. But the iPhone was still the most popular mobile phone, accounting for 14 per cent of impressions.
Android-based tablets led with 50 per cent share in 2012, with Samsung the leading tablet manufacturer in that Android category. Apple’s iOS was a close second among tablet OSs, with a 49 per cent impression share, making Apple the top tablet manufacturer for 2012.
The report charts Samsung’s rapid growth in the region. Last year the Korean manufacturer had nine phones on the top 20 mobile phone list, nearly double the five phones it had a year before. Samsung’s strongest markets in the region include Hong Kong and Malaysia, where 10 of its phones made the top 20 list.

Full article + :)

 

Picks de lo más relevante que leí hasta ahora | Editor’s picks reading Up Till Now


Enrique Dans

Spotbros: sobre David, Goliath y las estrategias (moderadamente) provocativas

Como comenté en esta entrada anterior, estoy trabajando con mis amigos de Spotbros en el lanzamiento de su mensajería instantánea segura y social, intentando convertirla en la alternativa a una WhatsApp que es líder de mercado hasta el punto de haberse convertido en genérico conversacional (“te mando un guasap” o incluso “teguasapeo“).

La realidad es la que es: WhatsApp tiene una masa crítica de muchos millones de usuarios, pero es un verdadero desastre en lo que a seguridad serefiere. Pero enfrentarse a un líder de mercado en función de un criterio que, paradójicamente, parece poco apreciado por una base de usuarios, resulta como mínimo complejo. El usuario medio de WhatsApp llega a él por la enorme simplicidad de su proceso de registro y construcción de red, y aparentemente, no tiene ningún tipo de problema en seguir utilizando una herramienta en la que cualquiera puede hacerse pasar por él,  cambiar su status, enviarle mensajes no deseados o interceptar sus conversaciones.

Historia completa

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Inicio

Bill Gates habla de Windows 8 (Video)
Bill Gates pretende encantar a todo el mundo con Windows 8. En un video posteado por Microsoft el día de hoy
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Marketing Nostálgico y la publicidad que te lleva al pasado
Hay momentos de la vida marcados por la publicidad y hoy, el marketing nostálgico se encarga de sacarla del pasado.
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Seguridad online: ¿Vigilamos o espiamos a nuestros hijos? Se vuelve a dar la discusión en relación a la seguridad online cuando nuestros hijos usan Internet.

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How Hotmail lets down its users security-wise compared to Gmail and Yahoo

How Hotmail lets down its users security-wise compared to Gmail and Yahoo

Hotmail lets down its over 350 million users when it comes to security, by not giving them an easy way to tell if their account has been accessed by unauthorised third parties.
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dropbox1.jpg

5 usos originales para nuestra cuenta de Dropbox.

Por Juan J. Velasco.

Bitelia.

Servicios de almacenamiento en la nube como Box o Dropbox se han convertido muy populares entre los usuarios y, poco a poco, en un servicio de casi obligado registro para compartir archivos, trabajar de manera colaborativa o mantener siempre disponibles archivos a los que acceder desde cualquier ubicación y dispositivo.

Esta semana, Dropbox puso en marcha una promoción con la que
aumentaba el espacio a los estudiantes y profesores de instituciones educativas de todo el mundo.

Hay muchos usuarios que cuando ven este tipo de promociones se

(Leer más)

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Cómo actuar contra los virus en Twitter

A menudo cuando empezamos a seguir, nos llegan mensajes directos de este tipo: “hey someone is writing offensive things that are about you” más un enlace que se supone que te dirige a lo que están hablando mal sobre ti.

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VentureBeat | News About Tech, Money and Innovation

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Si buscamos éxito en el modelo educativo, miremos a Singapur por Equipo Social Media
Educación en Singapur

En mitad del debate sobre la educación en España, con otra reforma legislativa encima de la mesa, conviene ampliar horizontes y mirar lo que hay más allá del entorno europeo. Y un caso destaca sobre todos los demás: el de Singapur, que se ha convertido en un referente internacional, logrando posicionarse en los puestos de cabeza del ya conocido informe PISA. Las dos patas sobre las que se sustenta su exitoso modelo son la exigencia y la valoración, tanto del profesorado como de…

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A LIST Apart: For People Who Make Websites

Responsive Comping: Obtaining Signoff without Mockups

If you’re making websites, chances are you’ve given some thought to what constitutes a responsive-friendly design process—and you’ve probably found that adding a mockup for every breakpoint isn’t a sustainable approach. Designing in code sounds like the answer, but you may be mystified at where to begin—or feel unmoored and disoriented at the prospect of giving up the approach you’ve long relied on. Enter responsive comping. This new, mockup-less web design process makes it easy to get that Photoshop monkey off your back, and have a fresh new beginning with your old friend the web browser.

Complete history >>>

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Tablets and smartphones drive e-Commerce in Asia: Visa

SINGAPORE – The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.

Tablets and smartphones drive e-Commerce in Asia: Visa

Improved security perception is leading consumers to purchase online, according to Visa

In economies where smartphone and tablet penetration are high, consumers are already showing a tendency of picking up products through their phones or tablets. Of the 8,000 consumers surveyed, four in ten said they browsed products on their phones or tablet device last year. In fact, browsing on mobile phones exceeded 40 per cent in Korea, Hong Kong and Singapore. Hong Kong saw 13 per cent of its online purchases on mobile phones and 11 per cent on tablets.

“The prevalence of smartphones and tablets translates to easier online access for consumers to retailers anytime, anywhere, and we expect to see more people browsing and shopping on-the-go as a result,” said Paul Jung, Visa’s head of e-Commerce solutions for Asia, Central Europe, Middle East and Africa.

 

 

 

Complete history >>>

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Como salir de la burbuja en la que te encerró Google

Muy interesante (y entretenido) el video que publicó la gente de Duck Duck Go (el buscador “libre“), en el cual plantean que ya no existen los resultados regulares en las búsquedas de Google. Por medio de un sistema que tiene en cuenta nuestro perfil de usuario, las páginas que visitamos, nuestros contactos y nuestras interacciones en redes sociales (entre otras miles de variables), Google ofrece resultados únicos y personalizados para cada individuo. La idea no es del todo mala pero… ¿y si uno quiere salir de su propia burbuja? ¿Que nos queda a los curiosos que queremos pensar “fuera de la caja”? La respuesta, la tienen los chicos de Duck Duck Go. ¡Bien por ellos!

Complete history >>>____________________________________________________________________________

LA CLAVE: MOTIVAR

Luis Galindo: “Hay directivos que creen que dirigir es mandar”

09:00 -

 El especialista español en recursos humanos habló con Apertura.com sobre los desafíos del área más caliente en época de crisis. Cómo deben manejarse los grupos donde reina el ego.Por Joaquín Garau

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i.d.e.a.

10 Ways To Land A Job In Advertising

Currently unemployed? Just out of school? Graduating in December? Whether you are out of work or just looking to land the job you want, hopefully the below will help. #10: Be Gone Cover Letter. Adios Resume. 1998 called. They want their cover letter back. Case in point for the cover letter I sent below back in 1998. Somehow, it sort of worked then (even though I spelled ‘Copyrighting’ vs ‘Copywriting’). Those days are long gone. I get more cover letters and resumes …

READ MORE Read More

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Building a Brand Management Service Vision

At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Product, and Culture both for ourselves and our brand partners. We have challenged the Brand Management team with the task of defining what constitutes outstanding Brand Management and how to implement those best practices every day. Before starting this voyage of discovery there were a couple of questions that I asked myself and my team to ensure we were providing ourselves a framework …

READ MORE Read More


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Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert

Is Your Site Still Being Hit By Google’s Penguin?

Google Penguin algorithmRemember two or three years ago, when it was almost impossible to find any valuable information on Google? Too often the websites that ranked at the top of Google were poorly-written attempts to display ads or sell products. The major search engines … [Continue reading]

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Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert

How to Choose the Best WordPress Hosting

 by  

Two of the most important things for a web developer to consider is the web hosting company they will use and the type of hosting package they will choose. There are a lot of options and unfortunately, not all of them are right for hosting a WordPress website.

WordPress Specifics

There are a few things that are required in order to effectively run WordPress on a web hosting account. However, there are a few specifics that must be adhered to in order to run the latest versions of WordPress.

  • PHP – Version 5.2.4 or greater.
  • MySQL – Version 5.0 or greater.

Most web hosting companies not only support WordPress and its requirements, but there are many that will install the latest version for you on your server as a part of your set-up service at no extra charge.

What Makes a Good Web Host?

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Pinterest influye en 7 cada 10 usuarios para realizar compra de productos

pinterest

De acuerdo con un estudio realizado por la firma BizRate InsightsPinterest no sólo le gana la partida a Facebook en cuanto a las ventajas que ofrece la red social para el comercio social, sino que también lo supera como referencia para los consumidores antes de adquirir algún producto en línea.

Después de analizar y estudiar el comportamiento de cerca de 7.500 compradores online, el estudio realizado por la firma antes mencionada, llegó a la conclusión de que Pinterest induce más a los usuarios a realizar compras a través de internet que otras plataformas como Facebook.

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The product design sprint: understand (day 1)

Jake Knapp
Design Partner, Google Ventures

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. Now that you know…

¿Cuál es el secreto de la longevidad en los países con más esperanza de vida?


Los ciudadanos de la República del Chad, en África central, sólo tienen una esperanza de vida hasta los 40 años, debido a las dificultades tanto para acceder a la alimentación como para la asistencia médica.

En contraste, la Argentina tiene un promedio de vida que llega a los 77,14 años (hombres hasta los 74 y mujeres 80,54), cifra por encima del promedio mundial, aunque sólo se acerca al puesto 68 del planeta.

En este marco, desde infobae.com enumeraron a los 10 países con más expectativa de vida y destacaron cuáles son sus “secretos” para lograr dicha esperanza… Sigue leyendo

Globally Networked Creativity, Coming Soon to a Theater Near You


by Navi Radjou, Jaideep Prabhu, Prasad Kaipa, Simone Ahuja
http://blogs.hbr.org

In our recent posts, we wrote about how corporations in sectors ranging from healthcare and energy to consumer goods and technology are learning to leverage the benefits of polycentric innovation by harnessing globally distributed talent to develop new products, services, processes, and even business models in a networked fashion. Now we see a similar collaborative phenomenon emerging in the creative sector and, in particular, the film industry.

Let us state at the outset that polycentric innovation in the creative sector is more than about cross-border financial integration, which has been taking place for several years and is now accelerating due to the lingering economic recession in the West. Indeed, big Hollywood studios such as 20th Century Fox and Warner Brothers are increasingly partnering with production companies overseas to finance and distribute regional films for local and global audiences. And lately, the production companies of Hollywood heavy hitters George Clooney and Brad Pitt have signed development and financing deals with India-based Reliance Big Entertainment, which also took a 50% stake in Steven Spielberg’s DreamWorks for $325 million.

As a global media company headquartered in the US with teams operating in emerging markets, Blood Orange Media has consistently experienced that team members who grew up in more resource constrained environments (primarily in emerging markets) often find creative and cost effective ways to solve problems — by, for example, building a makeshift but effective camera dolly when confronting limited time and supplies during a shoot in a remote rural area. In general, we have found that the organizational skills of the Western world complement the fluid and improvisational creativity in the East. This is not to say that there is no turbulence in this cross-regional flow of knowledge — but these “creative differences” enable teams on both sides of the globe to better learn from each other.

Thankfully, the rapidly dropping cost of global communication has made real-time collaboration among creative artists across borders seamless. For instance, a director sitting in Mumbai can simultaneously review and even modify a film clip with a production designer in Hollywood via a shared digital asset management system.

A larger-than-life example of this cross-border creativity and collaboration is Enthiran, the most expensive film to come out of Asia ever. Produced by Sun Pictures out of Chennai (South India) Enthiran is slated for worldwide release on October 1, with HBO handling its global distribution. The film is the collective output of a truly international crew. While this sci-fi thriller features Bollywood-style songs by Oscar-winner AR Rahman (Slumdog Millionaire) and kung-fu-style fight scenes choreographed by Hong Kong legend Yuen Woo-ping, it also boasts animation and special effects done by Stan Winston Studio (of Terminator and Jurassic Park fame) and costume design by Mary E. Vogt (who worked on The Matrix and Men in Black).

(…)

Enthiran is a creative embodiment of polycentric innovation, seamlessly blending Eastern talent with Western expertise to co-create a viewing experience that no single region could have conjured up on its own.

Enthiran lends evidence to the fact that the monocentric film industry of the 20th century where all the creative work (concept development, post production, 3D) was done in one region, usually in the West, is shifting to a polycentric world of the 21st century where new innovation hubs are emerging in India, Argentina, China and even New Zealand (remember The Lord of the Rings?). The creative workers in these emerging hubs augment the capabilities of their peers in established hubs in the US and European hubs by offering complementary skills, expertise, and mindsets as well as cost efficiencies and an international aesthetic. Sigue leyendo

Google launches Instant search feature saving 3.5 billion seconds a day


HONG KONG – Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing.

Googe Instant

Google launches Instant search feature saving 3.5 billion seconds a day

Google Instant predicts search behaviour by suggesting and finishing keywords or phrases typed into the search box.

According to the Google Blog, the new service provides “dynamic yet relevant results, predictions of the rest of the query in gray text and scroll-throughs on predicted materials to get a wider spectrum on searches.”

The new feature, which required Google to invest in new caching systems and a compatible page-rendering JavaScript to match on users’ typing speed, is said to save between two and five seconds per search, saving more than 3.5 billion seconds a day across the world.

As far as advertisers are concerned, the new real-time data search system raises questions like how could one be at the top of the search prediction while still being relevant to searchers. Sigue leyendo

El porno aprovecha el avance de la TV 3D


El porno se hace 3D En la misma tendencia que sigue la industria cinematográfica de la mano de Avatar, una productora asiática de cine para adultos prepara una costosa producción de 3 millones de dólares

Foto: AFP

En los últimos años, el panorama de la industria del entretenimiento adulto se vio beneficiado y perjudicado en partes iguales con la presencia del formato DVD o los contenidos en Internet. Piratería o los bajos costos en la Red son algunos de las causas que esgrimen desde las compañías del sector para explicar la baja en los ingresos de los formatos tradicionales. Sin embargo, nunca deja de estar al tanto de los avances tecnológicos.

Como ejemplo, el nuevo iPhone 4 fue visto como una buena opción de parte de algunos productores, que desean utilizar el servicio FaceTime para que las actrices del cine adulto realicen videoconferencias sexuales .

Con el objetivo de emular el éxito económico de Avatar con una proyección tridimensional, que envalentonó a la industria cinematográfica a crear más producciones similares, una productora de Hong Kong se encuentra embarcada en una costosa producción condicionada, llamada “El sexo y el Zen: éxtasis extremo”, que esperan estrenar en mayo de 2011. Sigue leyendo

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal


ASIA-PACIFIC – Stephanie Bell, who resigned as CEO of GroupM Thailand on 23 July, is believed to have joined L’Oreal.

Stephanie Bell

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

According to an industry source, Stephanie Bell is taking on a regional media head role (excluding China, Australia, Japan and Korea ) at L’Oreal.

Bell stepped down as CEO of GroupM Thailand on 23 July, after being with Mindshare since 2002.

Initially appointed as the MD of the Philippines office, she moved to Thailand in 2004 to work on the Unilever business and develop other brand content. She was promoted to managing director in January 2006 and became CEO in July 2008, based out of the group’s Bangkok office. Sigue leyendo

L’Oreal launches US$45m media review in Australia


SYDNEY – Cosmetics giant L’Oreal is continuing the process of consolidating its media agency roster by reviewing its US$45 million account in Australia.

L'Oreal launches US$45m media review in Australia

The account is currently split between Interpublic’s Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L’Oreal’s U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare Hong Kong also managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat.

In the UK, ZenithOptimedia continues to handle L’Oreal’s US$115 million media planning and buying account.

In addition to the main L’Oreal Paris brand, L’Oreal also owns the Maybelline and Garnier brands. This year, Fortune magazine named L’Oreal as the only French company to be rated in its top 50 list of the most admired companies in the world. Sigue leyendo

L’Oreal launches US$45m media review in Australia


SYDNEY – Cosmetics giant L’Oreal is continuing the process of consolidating its media agency roster by reviewing its US$45 million account in Australia.

L'Oreal launches US$45m media review in Australia

The account is currently split between Interpublic’s Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L’Oreal’s U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare Hong Kong also managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat.

In the UK, ZenithOptimedia continues to handle L’Oreal’s US$115 million media planning and buying account. Sigue leyendo

Hijo de Puta! Spain Goes for Google on the Privacy Front


BY Addy Dugdale

Spain is the latest country to become grand inquisitor of Google–and again, it’s the privacy issue that’s rearing its ugly head. Back in June, Apedanica, a private Internet watchdog and tech consultancy filed a complaint that the firm was violating people’s privacy while compiling data for its Street View service. Sigue leyendo

Yahoo launches global media review


GLOBAL – Yahoo has launched a global review of its traditional and digital media account currently split between WPP Group’s Mindshare and Neo@Ogilvy.
Yahoo launches global media review

It is said that both incumbent agencies have been invited to defend their agency-of-record status but no contenders have yet been confirmed.

In Asia, the online giant works with Dentsu, Grey, G2, Isobar, Mindshare, OMD and PHD. According to Media‘s Top 1000 brands report, the media account is worth US$14 million in ad spend.

Yahoo has recently been struggling in the face of competition in the digital and search arena, from competitors including Google, and, in the social media space, from competitors such as Facebook.

At the end of last month, Yahoo!’s second-quarter results showed a 51 per cent increase in net income, but ony a 2 per cent rise in revenues from the same quarter the previous year, disappointing analysts.

The US company’s worldwide revenue reached US$1.6 billion, while net income came in at US$213.3 million. Sigue leyendo

Coca-Cola India hands US$44m media account to Lodestar Universal McCann


By Marie Green on Aug 9, 2010 (7 hours ago) filed under Media, India

NEW DELHICoca-Cola has appointed Lodestar Universal McCann to its media account following a competitive pitch reported last week.

Coca-Cola India hands US$44m media account to Lodestar Universal McCann

The pitch, which sees incumbent Madison Media ousted after 11 years on the account, also included Starcom, Carat and TME.

Madison has handled the business, worth a reported US$44 million, since 1999. Coca-Cola currently works with Starcom in China and UM in Hong Kong, Malaysia and Korea. Carat handles the account in New Zealand.

The account shift from Madison to Lodestar UM will be completed by the end of the year.

Lodestar UM will be reponsible for providing integrated communications planning, media execution, strategic analysis and media tracking capabilities for Coca-Cola’s entire portfolio of beverages. Sigue leyendo

Coca-Cola India reviews US$44 million media business


NEW DELHICoca-Cola India has put its media business up for review, with sources indicating that only agencies with a global relationship with the brand are involved.

Coca-Cola India reviews US$44 million media business

Coca-Cola India’s media business is currently handled by Madison Media. The agency was appointed to the account, reportedly worth US$44 million, back in 1999.

Global agencies on the beverage giant’s roster include UM, Starcom and Carat. Along with Madison Media, all these agencies are believed to be involved in the pitching process. Sigue leyendo

Worldy Inspiration from Tourism Websites


The tourism industry can be a major source of revenue for a country and in some cases, it can even be its main source or revenue.

That’s one of the main reasons why web design for this field plays such a vital role in promoting and attracting potential tourists from other parts of the world.

In this post, we’re showcasing some great official tourism websites from various countries and cities around the world.

Most of them feature stunning photography and use typography and color that are reminiscent of the particular city or country.

Please let us know which ones are your favorites and feel free to suggest other great tourism websites.

Arizona, USA

Athens, Greece

Argentina

Australia

Sigue leyendo

Dropping the F-Bomb in Asia


Image representing Orkut as depicted in CrunchBase
Image via CrunchBase

by John Stauffer

I whispered it under my breath as I boarded the plane from Washington D.C. to Hong Kong.  I wrote it on post-it notes.  I even considered getting it tattooed on my arm: Don’t Say the F-Word.  Don’t say Facebook. Not here.  Not in Asia.

As a recent Ogilvy transplant from Washington D.C. and the newest member of the APAC Digital Influence team based in Hong Kong, I knew I’d have a long list of client introductions and a few speaking engagements within my first 30 days.  As I prepared for the move, I was hyper-sensitive to the idea that I’d be a newcomer to the region and spent considerable time studying the major social sites for the APAC region.  All of this in an effort to avoid dropping the F-word when I should have said “Orkut” or “Mixi” or any one of the other social networks.  You might say I had an America Social Media Accent and I tried to loose it before I landed in Hong Kong. Sigue leyendo

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el mundo del marketing se activa para ti

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Ver para contar & contar para ver. / Чтобы рассказать

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aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

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