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Written by Ebenezer Howard and originally published in 1898, the book was titled “To-morrow: A Peaceful Path to Real Reform”. In 1902 it was reprinted as “Garden Cities of To-Morrow”. Howard’s ideas gave rise not only to the garden city movement, but also were the origin of modern planning concepts such as network urbanism or polycentric cities. Sigue leyendo
• By Matt Novak • psmag.com
When I moved to Los Angeles and began my search for an apartment I was a little surprised by the fact that a refrigerator wasn’t included with most of the units I toured. In every other city where I’ve ever lived, the average apartment always included a refrigerator with the cost of rent. I was only looking for a one-bedroom apartment, but I was expecting that this was the norm everywhere for the most basic of apartments.
When I asked the manager of the apartment building I wound up renting from why there was no refrigerator, she explained that the property only supplies “the essentials.” When I pointed out that the building came with an underground parking space, she just stared at me blankly. It was in her silence that I came to understand a subtle difference between Los Angeles and the rest of the country: parking is essential, keeping perishable food fresh is not.
My belief that a refrigerator is an essential part of any home obviously comes from a place of tremendous privilege. For centuries, people have struggled with attempts at keeping food fresh. Only in the 20th century (after the first World War) did American consumers see the arrival of a slick new invention that would dramatically change our relationship with food; how we shopped and how we ate. But somewhat surprisingly, the rapid adoption of the electric refrigerator in American homes has its roots in an unlikely decade: the 1930s.
The Great Depression, despite all the hardships of the American people, would see the meteoric rise of the refrigerator. At the start of the 1930s, just 8 percent of American households owned a mechanical refrigerator. By the end of the decade, it had reached 44 percent. The refrigerator came to be one of the most important symbols of middle class living in the United States. While the upper class rarely interacted with such appliances, given the fact that they had servants, the middle class woman of the 1930s lived in a “servantless household”—a phrase you see repeatedly in scholarship about this era. The refrigerator was tied to one of the most fundamental and unifying of middle class events: the daily family meal. And it was in providing for your family that the refrigerator became a point of pride.
The refrigerator of the 1930s was often the color white, which people associated with cleanliness and proper hygiene. As Shelley Nickles notes in her 2002 paper “Preserving Women: Refrigerator Design as Social Process in the 1930s,” the whiteness of the appliance was supposed to signify that a woman cared about the safety and health of her family:
The refrigerator’s primary function, preserving food, was now linked visually to the responsibilities of the average housewife to provide a clean, safe environment for her family. Contrasting to diverse, localized practices of food preservation and wooden iceboxes kept in service areas and used primarily by servants, these white, steel refrigerators were conceptualized as part of the ordinary kitchen. By buying a white refrigerator and keeping it in the kitchen, the housewife expressed her awareness of modern sanitary and food preservation standard; her ability to keep the refrigerator white and devoid of dirt represented the extent to which she met these standards.
The newspapers and magazines of the 1930s… Sigue leyendo
¿Puede la publicidad cambiar el mundo? Según Jeff Rosenblum, co-fundador de la agenciaQuestus, la respuesta es sí; para probar este punto, co-escribió y co-dirigió un documental sobre las marcas que han entendido este poder, crean mejores productos, ayudan al planeta y dicen la verdad en su publicidad.
El documental The Naked Brand, que se presentará este mes en festivales de cine y conferencias de marketing, no presenta a clientes de Questus, pero sí incluye entrevistas a ejecutivos de grandes empresas como Unilever, Patagonia,PepsiCo y Zappos, además de personalidades como Shaquille O’Neal.
Todos ellos comparten sus experiencias y filosofía detrás de sus políticas. La tesis del documental es que, en la era de la comunicación y la tecnología, es imposible que una empresa ofrezca un mal producto o incurra en comportamientos poco éticos, porque la gente se dará cuenta eventualmente. Así lo resume Keith Weed, CEO de Unilever: “En el mundo digital, una marca es juzgada por lo que dice, pero también por lo que hace. La publicidad puede presentarle una marca a los consumidores, pero finalmente será juzgada por sus actos”. Sigue leyendo
Cuando pensamos en comprarnos un smartphone con Android tenemos un amplio abanico para escoger, tan amplio que puede que nos veamos abrumados por el extenso catálogo de terminales de todos los tamaños y precios a nuestra disposición.
¿Para qué lo quiero? Sigue leyendo
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Why did Huggies’ ad fail in its attempt to humour dad’s across the country? The popular diaper brand, Huggies hope for a light-hearted teaser campaign that would honor fathers by poking fun and labelling them as fumbling parents, backfired as it suddenly “hit a nerve” among dads. Now the advertisement is being pulled from its Facebook campaign after unleashing an unexpected backlash from the very same customers it was hoping to woo.
Poor marketing techniques that reflected a stagnant worldview of gender roles and tell-tale disregard for customer demographics seemed at the root of the problem. What should have been a fun series of events where “mom” customers nominated their spouses to participate in the Huggies’ campaign, did not turn out so well for the top brand maker. The dads, housed together, were handed Huggies diapers, and >>>> Sigue leyendo
Being a freelancer means you often have complete freedom on where to work. However, we tend to stay at home and work from our beds, dining room tables, a corner in our room, or if we’re lucky enough, a whole room dedicated as an office. What we mostly do not do, is leave our home to work in a separate office or co-working space.
Working from home comes with several advantages after all – no overhead, free range of the kitchen, no dress code and the ability to sleep as late as we want and stroll from the bedroom to our computer.
However, there are also several disadvantages we should be aware of. Distractions from family, children or pets being the biggest issue we come across. Also, walking two feet from our bedroom to our office means we don’t get the exercise we should – and we’re increasingly becoming an unhealthy industry. It also means you lead a distinctly lonely work day - and without a boss breathing down your neck you’re more apt to goof off on the internet.
Even with all of these disadvantages – I still wouldn’t trade it for any other job in the world, nor would I bother with paying the high costs of renting an office space. Instead, I’ve aimed to become more productive and turn these into non-issues. How can you do it?
Distractions From Family & Pets Sigue leyendo
Name: Sarah L. Cook
Business Name: Raising CEO Kids
Niche: Parenting and entrepreneurship
Target Market: Parents of children who are or potentially want to be in business or parents who want their children to understand business, finance and life skills
1. What are the three words that best decsribe your business brand?
Young, Bold, Creative
2. What is your business’ strongest feature? What makes you stand out?
The strongest feature in our business is consistent delivery of excellent content in the area of parenting young entrepreneurs and raising financially smart confident kids. Every day except for Sunday there is at least one new article on our site. In less than 14 months we have put together nearly 500 articles, two teleconferences, several online courses and monthly tweet chats. Sigue leyendo
Getting organized can be a huge pain the butt. Tasks pile up, your to-do list gets out of control, you feel overwhelmed with all that needs done, and you dread home office organization. Yet, if you want to have peace of mind and a clean work space, you need to get organized. So how to get organized, then? Well, you’re in luck, because this article features three ways to get organized.
Learning how to get organized is very simple. The point is to get organized so that you then focus on your important task at hand. Or your life. But definitely not focusing on the organizing itself. Getting organized is a means to an end.
So without further ado, here are the three ways to get organized:
1. Productively Procrastinate
You will inevitably procrastinate during part of your week. It’s fine – we all do. We’re only human. But just because you procrastinate doesn’t mean you need to waste time. You should productively procrastinate.
When you want to avoid doing the major task in front of you, take care of some not-as-important-but-still-useful tasks on your to-do list. The ones that don’t require much thought are especially good. Maybe it’s cleaning and organizing files and folders on your computer, or doing some home office organization. Anything that’s been lingering on your to-do list.
While these tasks aren’t the really important ones, they’re still useful. And rather than wasting your time surfing the web or watching cat videos, you can more effectively spend your procrastination time. Plus, you don’t have to set aside special time for getting organized: you simply use the pockets of time for when you feel like procrastinating. Productive procrastination is actually some of the best moments to get organized. Sigue leyendo
Ever tell yourself “I should be more productive?”
When you think that, you’re probably imagining doing more. Working more hours, getting through more work during those hours, clearing your inbox, cleaning out the garage … just thinking about it is enough to make you feel exhausted already.
The truth about productivity, though, is that we don’t necessarily become more productive – producing more worthwhile results in our lives – by constantly doing more and more. Real productivity might actually come from doing less.
Less Really Is More
I expect you’re familiar with the Pareto principle – that 80% of results are derived from 20% of effort. (For instance 80% of your profit is from 20% of your clients.)
While this doesn’t hold true for every single situation, it’s a good principle to keep in mind. There are probably some areas in your life where you’re expending a lot of effort for negligible results.
By doing less – cutting back in the areas which don’t really matter – you’ll have more energy, focus and enthusiasm for those things which do make a difference. Sigue leyendo