Forbes just released its second annual list of America’s Most Promising Companies and technology is an overall theme this year.The world is clearly being dominated by more tech and digital companies. No surprise, then, that the IAB had two members in the top 10, seven in the top 50, and ten in the top 100.
By Jeff Fryer (@jfryer2000)
Their list also clearly demonstrates the link between digital, innovation, and the economic contribution of the ad-supported Internet on the U.S. economy – confirming a study which we released last October with the Harvard Business School.
Please join us in congratulating Rocket Fuel (#4), OpenX (#7), AdRoll (#30), ShareThis (#35), Mixpo (#39), Rubicon Project (#40), BlueKai (#50), Bizo (#62), LocalResponse (#67), and Media6Degrees (#71). We’d like to recognize each of them as a testament to the energy of American entrepreneurship and the role that it plays in driving innovation and the U.S. economy forward.
It’s also a wonderful reminder of the impact and leadership our membership has each day. We salute you! See the full Forbes
Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice
Publishers Will Not Be Penalized by Council of Better Business Bureaus for Ignoring Web Browsers’ Ineffective & Confusing ‘Do-Not-Track’ Mechanisms
NEW YORK, NY (October 9, 2012) — The Interactive Advertising Bureau’s (IAB) is issuing its full support for the Digital Advertising Alliance’s (DAA) position against machine-driven “do-not-track” (DNT) browser standards, because they restrict consumer control and freedom of choice. The announcement comes on the heels of a just-released DAA statement opposing the DNT settings automatically imposed on consumers by the Microsoft Internet Explorer version 10 (IE10) browser.
The DAA’s statement addresses publishers’ concerns about what will happen if they do not honor IE10-imposed DNT flags. DAA, the digital advertising industry’s self-regulatory body, does not require companies to honor DNT signals fixed by browser manufacturers and set by them in browsers. Specifically, it is not a DAA principle or in any way a requirement under the DAA standards to honor a DNT signal that is automatically set in IE10 or any other browser. The Council of Better Business Bureaus (CBBB) will not sanction or penalize companies that ignore the default settings on IE10 or other browsers and intermediaries. In contrast, the DAA and CBBB will continue to impose disciplinary measures on companies that violate legitimate consumer choices under the “AdChoices” self-regulation program.
In a report issued last week, researchers from the Harvard Business School determined that the ad-supported internet ecosystem was responsible for 5.1 million jobs and contributed $530 billion to the U.S. economy in 2011 alone.
About the IAB Sigue leyendo
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
To keep your equilibrium, practice meditation (or something like it) every day.
Ever since the financial crisis of 2008, I have sensed from many leaders that they want to do a better job of leading in accordance with their personal values. The crisis exposed the fallacies of measuring success in monetary terms and left many leaders with a deep feeling of unease that they were being pulled away from what I call their True North.
As markets rose and bonus pools grew, it was all too easy to celebrate the rising tide of wealth without examining the process that created it. Too many leaders placed self-interest ahead of their organizations’ interests, and ended up disappointing the customers, employees, and shareholders who had trusted them. I often advise emerging leaders, “You know you’re in trouble when you start to judge your self-worth by your net worth.” Nevertheless, many leaders get caught up in this game without realizing it.
This happened to me in 1988, when I was an executive vice president at Honeywell, en route to the top. By external standards I was highly successful, but inside I was deeply unhappy. I had begun to focus too much on impressing other people and positioning myself to become CEO. I was caught up with external measures of success instead of looking inward to measure my success as a human and a leader. I was losing my way. Sigue leyendo
Jeff H.Dyer, Hal B.Gregersen y Clayton M.Christensen han publicado el libro “The innovator’s DNA” (“El ADN del innovador”). El libró apareció como resultado de la curiosidad de Dyer y Gregersen que plantearon la pregunta siguiente a Christensen: ¿De dónde vienen las innovaciones disruptivas? A partir de este momento Christensen decidió empezar un proceso de investigación que duró ocho años y que les permitió observar y entender el comportamiento de las personas innovadoras. Christensen como coordinador del proyecto y con la ayuda de sus dos colegas recopilaron datos de 500 innovadores y más de 5.000 ejecutivos en 75 países distintos; algunos más famosos que otros como por ejemplo los fundadores de Amazon, Apple, Google, Skype y el grupo Virgin, y otros no tan conocidos.
El libro se estructura en dos partes, la primera titulada “La innovación disruptiva empieza por ti” en la que se dedican cinco capítulos a cada una de las habilidades que caracterizan el perfil del empresario o directivo innovador:Asociación, Cuestionamiento, Observación, Networking o creación de redes y Experimentación. Y la segunda parte es “El ADN de las organizaciones y los equipos disruptivos”, en la que se dedica un capítulo a explicar el ADN de las empresas más innovadoras del mundo y tres capítulos prácticos que permiten al lector poner en práctica el ADN del innovador, centrándose en las personas, los procesos y los principios rectores, es decir, la filosofía. Sigue leyendo