As a web designer, masters of the digital realm, you might have never faced the situation where your designs are going to be sent to a print shop.
Or perhaps you’re an Internet business owner in a place right now where you need printed materials for an event (a conference, a meet-up, billboard advertising, and so forth). You might be an online retailer, a SaaS company, a web development agency, etc.
What happens when you’ve only got web graphics at hand? Graphics designed to be displayed on electronic devices like computer monitors and smartphones.
* Sí, es verdad, había dejado de lado los tutoriales… OK vamos a retomarlos. Un consejo guarden la fuente! @gabrielcatalano
10 Must-Have Free Photoshop Actions
Photoshop actions are incredible time-savers for graphic designers, and the best actions yield incredible visual effects and increased productivity. Photoshop actions are the magic toolkits of the graphic design and photo editing industries, allowing graphic designers and photographers to apply amazing effects in no time. And because the graphic design community is so generous, you can download most of the best Photoshop actions absolutely free.
Add these 10 must-have Photoshop actions to your stable, and you’ll instantly become a better, more efficient graphic designer. Each of these Photoshop actions is free to download, so you don’t have to spend a dime to improve your design time. Enjoy!
Give your portrait subjects a sexy, dreamy halo without sacrificing colors when you use this free Photoshop action in your design. In fact, this action actually enhances the color while it softens edges.
Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access.
Careful control of visual hierarchy is a key aspect of the design decisions we have to consider. In this article, we will look at how frequently type needs to be broken down into different levels, such as topic, importance and tone of voice.
All designers make mistakes. Craig Minchington examines the most common howlers, and how to avoid them.
Although we don’t like to admit it later on in our careers, when we start making our way as designers, we make a lot of mistakes. Once you’re working in a creative agency you quickly learn that there are a lot of things you should not do. Here I’ve compiled a list of 10 common design mistakes for you to be aware of. Although I’ve committed most of these crimes myself, I have learned from them and hopefully they can help you too…
01. Not understanding the brief
Without a clear idea of what the client wants you can end up making matters complicated for yourself. A lot of time can be wasted procrastinating, or working up design ideas that may not be relevant to the client’s needs. Instead, you need to read and understand the brief carefully from the start, make notes, brainstorm and try to keep in contact with the client to ensure that what you are working up is heading in the right direction.
02. Not saving files correctly
Knowing how to set up your files correctly from the start is vitally important. There are many things to consider depending on the output of the work.
Print work is generally set up as CMYK and at 300dpi, whereas work for the web should be RGB at 72dpi. Remember to consider bleed, trim and safety areas. Before sending to print, think about your file formats, outlining fonts and colour profiles.
This may all seem like a lot to take in but learning these processes will save you time in the long run, ensuring your work is reproduced correctly and keeping the client happy. >>>>> Sigue leyendo →
Hard boiled conversion optimization and design advice
Change the color of your call-to-action button. Test a new headline. Swap this hero image for that hero image.
Been there, done that.
Try these three conversion testing methods for Conversion Testing sophomores.
#1 – Blow it up, start from scratch
Instead of pursuing split tests on specific site elements – such as the headline or call-to-action button – 37signals decided to test two fundamentally different versions of their Highrise homepage. The rationale behind this was that they needed to destroy their assumptions about what may or may not work.
Almost everything was different about each version.
This is an image of the Original Design vs. the Person Design:
The Original Design had several smaller customer photos, while the Person Design had one large background photo of just a single customer.
There were several customer testimonials in the Original Design, while the Person Design only had a single quote from the featured customer.
Only a handful of benefits are listed on the Person Design, while several features and benefits are outlined in the Original Design.
The person design has only one prominent call-to-action: “See Highrise Plans and Pricing”. The Original Design had a navigation menu, as well as options to view more testimonials and features.
The result of this difference was that the Person Design led to a 102.5% increase in paid sign-ups.
Key Takeaway: Rather than just testing small elements of your landing page, try to test radically different versions of the page.
In many Eastern cultures the Dharma is the mission that is entrusted to each person in the moment of birth. It is said that if we are able of hearing ourselves and act on our essential nature, we will find the meaning of our life. DARMA was born that way, from the vocation and the need to devote our lives to what excites us the most: the graphic design and advertising on the one hand, and the engineering on the other. This blog is a space for our thoughts and for all those things we like and love: design, art, architecture, inspiration, lifestyle…
A picture is worth a thousand words – based on this,infographicswould carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.
While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.Read Also:The Infographic Revolution: Where Do We Go From Here?
“What About Me?” is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.
Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile
to get a kickass Visual Resume.
With Piktochart, you get to create an innovative Infographic using a combination of different types of visualizations: themes, icons, vectors, images and chart exporter. Drag-and-drop and click your way through color schemes, shapes and fonts, then export the materials as static or html to easily embed it for use at your site. Sigue leyendo →
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.