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Archivo de la etiqueta: Gowalla
by Jason Gross
The principles of karma are understood worldwide. We all like to believe that the good deeds and actions we do will be returned to us in one way or another. At its core, karma encourages us to help others.
Most of us were introduced to systems that promote good behavior as early as elementary school. Kids who misbehaved would endure punishments such as restricted play times and detention, while those who excelled and conducted themselves properly received rewards and extra credit, even if it was simply a gold star sticker.
In consumerism, loyal patronage is rewarded at gas stations, airlines, grocery stores, and so forth through loyalty cards where customers receive special discounts and benefits once they collect enough points.
The Effectiveness of Karma Systems in Social Websites
Karma as a game mechanic works wonderfully in social systems. We see karma game mechanics in action most frequently for user contributions in sites like Reddit, Hacker News (HN), Stack Overflow, and Foursquare.
While each of these sites (along with the many more that have similar features) employ their own algorithms for determining a user’s karma standing, the general idea tends to be pretty consistent: Good actions (such as submitting good links or flagging link spam) increases your karma, while bad actions (like submitting spam or trolling) decreases karma.
In the social web, karma allows a community to self-regulate itself, which tremendously helps in scalability. For example, Reddit — one of the biggest websites in the world, garnering close to half a billion page views a month — is able to run with only 6 staff members, no doubt thanks to the help of the millions of people who use the site and the karma system Reddit has developed.
Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew Research Center‘s Internet & American Life Project, based in Washington, D.C., contacted 3,001 ages 18 and older between Aug. 9 and Sept. 13, 2010.
Not surprisingly, the report shows that those who are in the habit of sharing their immediate location with their friends — or “checking in” with acquaintances who might be in the immediate neighborhood — are more likely to be young and mobile adults between the ages of 18 and 29. These geosocial gadflies who go online with their mobile phones use a location-based service like Foursquare or Gowalla, according to the study.
But perhaps we should take a second to describe the geosocial service to those who might be unfamiliar with the concept. Location-based services, which run on standalone software applications, or “apps,” permit users of smartphones and other mobile devices to notify friends when the user is nearby Sigue leyendo
Warren Buffet is famous for telling people they should only invest in businesses they understand. A corollary to that is that a company should be able to describe in simple terms what they do. Even if what they do is really technical and complicated.
Why? First so employees and investors can get on board and help the company get where it wants to go. But it’s just as important that your potential customers know what you can do for them. And just because you offer a product to businesses or developers instead of everyday consumers doesn’t mean you don’t have to keep things simple.
We see startups all the time that we don’t understand. I used to think I was just in over my head. But over the years I’ve met CEOs who can explain the most complicated technology in relatively simple terms via analogies or use cases. Those that can’t aren’t doing their job.