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Localmind: preguntas, respuestas y geolocalización


El servicio se liga a Facebook Places, Foursquare o la difunta Gowalla, cuyas ID son las que se emplean para acceder a Localmind. La app recopila los checkins realizados por el usuario y lo convierte automáticamente en un ‘experto preguntable’ sobre esos lugares. Cuando otro usuario navegue por el mapa de su zona, encontrará unos indicadores con el logo de la app (un cerebro) que le reenviarán al experto asociado y podrá preguntarle directamente sobre ese lugar. Como en otros servicios de geolocalización, cada acción realizada permite aumentar el karma del usuario.

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Publicado en ticbeat.com

Karma as a Social Interaction Design Pattern in Websites


The principles of karma are understood worldwide. We all like to believe that the good deeds and actions we do will be returned to us in one way or another. At its core, karma encourages us to help others.

Most of us were introduced to systems that promote good behavior as early as elementary school. Kids who misbehaved would endure punishments such as restricted play times and detention, while those who excelled and conducted themselves properly received rewards and extra credit, even if it was simply a gold star sticker.

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Publicado en Six Revisions

Use of Geosocial Services is Underwhelming — for Now


Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew Research Center’s Internet & American Life Project, based in Washington, D.C., contacted 3,001 ages 18 and older between Aug. 9 and Sept. 13, 2010.

Not surprisingly, the report shows that those who are in the habit of sharing their immediate location with their friends — or “checking in” with acquaintances who might be in the immediate neighborhood — are more likely to be young and mobile adults between the ages of 18 and 29. These geosocial gadflies who go online with their mobile phones use a location-based service like Foursquare or Gowalla, according to the study.

But perhaps we should take a second to describe the geosocial service to those who might be unfamiliar with the concept. Location-based services, which run on standalone software applications, or “apps,” permit users of smartphones and other mobile devices to notify friends when the user is nearby

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Publicado en Blog.entrepreneur.com, C360

How Fun is Your Website?


The secret to success for a website these days is really no secret at all. Websites that really bring home the bacon are the ones driven by loyal visitors who frequent the site on a regular basis. Building a community like this often takes a lot of time and loads of great content.

But is there a way to shortcut the tried and true methods of great material and great marketing?

What if a website were fun to play?

Games and gaming are two terms that are quickly finding themselves a new meaning on the web. What used to be associated with an acne-prone teenager alone in a windowless basement is being transformed into a socially hip hobby. The age range for gaming is expanding, and the activities that include gaming features are shifting as well.

Games in general are nothing new. For centuries, we have been enjoying sports, card games, and board games. In the past few decades, the evolution of video games has spawned the modern “casual game.” On the web, these games include online Flash games, mobile apps, and most recently, social networking and community-oriented websites.

Gaming, most recently, has entered the social media space, in incarnations such as Foursquare and Gowalla, as well as Facebook applications such as FarmVille, with great success. While the likes of location-aware social networking services like Foursquare and Gowalla may not seem like much of a game at first — don’t be fooled. Checking into your favorite locations in order to earn rewards such as points or badges is a solid game element.

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Publicado en Six Revisions

What Is It You Do? The Need For Simplicity


Go ahead and click on that link, read a few things and then come back here and tell me if you know what SimpleGeo does. Here’s what that other developer said to us in the email:

they’re an impressive team and i’m sure it’ll be interesting to see what they do. while i didn’t ask this question i’ve often wondered WTF simplegeo offers. i took a look at their initial APIs and while i’m very comfortable with geo i couldn’t figure out how they were useful. these new ones are def more interesting.

in any event, you’d think a co-founder could rattle off a few simple use cases vs pointing someone at developer docs. it often feels like there’s too much of this highfalutin talk in the valley.

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Publicado en Sin categoría

Study: Location-Based Services Users are Passionate but Niche


A new report released today from mobile media provider Myxer examines the current trends among “check-in” applications, that is, the particular group of location-based mobile social networks that allow users to announce their arrival at a specific venue in return for rewards, coupons, deals or other offers. The company found that among the top mobile check-in applications, there was a clear leader: Booyah Networks’ MyTown, a location-based game built around your own city’s local shops and businesses. MyTown is heavily favored by consumers, attracting 56% of the mobile audience that uses location-based applications such as these. Loopt was in second place, with 12% of users and Gowalla and Foursquare lagged even further behind, at only 8% each.

However, only 11% of mobile users are participating in the location-based social networking community, with the majority of mobile users claiming they’re simply “not interested” in these types services.

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Publicado en Sin categoría

Location is Now Part of the Social Graph — 3 Implications


According to Comscore, over 25 million users accessed Facebook via a mobile phone in Jan 2010, a 112% year-over-year increase.

With its initial US-based rollout of Places location functionality on the 30+ million iPhone installed base, Facebook joins Twitter and others in embracing the growing use of smartphones for social networking.

Importantly, this change allows Facebook to expand users’ social graphs beyond such items as friends, product/service affinities and demographics to now include location.

Here are three thoughts on implications for marketers, agencies and social location startups:

Location checkins should help drive impulse and, to some extent, planned purchases. It’s clear that coupons, discounts and other promotions will be important for increasing share of wallet — particularly for the impulse purchases estimated to account for 20+% of consumer spending. Companies like Shopkick are already implementing functionality to enable this, and it’s clearly going to be of value in driving revenue for a wide range of companies.

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Publicado en Sin categoría
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