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36 Tips to Build An Explosive Brand Using ONLY Social Media

A few random thoughts in no particular order. Hopefully you will find some of them useful. At the very least, they may kick-start some interesting conversations within your own company…

1. Facebook applications still work. I’ve seen spends as little as $10,000 generate over 5m hits when targeted properly.
2. 300,000 people join Twitter everyday. If you’ve not got a “conversation strategy“, get one!
3. FourSquare WILL be huge. Plan to use it alongside your next event, festival or product launch.
4. The biggest website for 2011 will be http://search.twitter. Find out where your customers are and talk to them.
5. You should be on Google Blog search everyday, interacting with customers in your industry and leaving comments on their blogs.
6. Become friends of EVERY Facebook fan page relevant to your brand. (And then find something relevant and interesting to say).
7. The fastest growing brands tweet between 20-30 times per day. (That’s only a lot of tweets if you’ve got nothing good to say).
8. If you don’t know what to tweet about – Trendsmap is a good place to start for high-traffic keywords.
9. The worlds biggest brands (like Coca-Cola) have up to 30 times more traffic on Facebook than they do on their own website.
10. Use the 80/20 rule. 80% leaving comments and remarks everywhere / 20% generating your own content.

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Publicado en Jeremy Waite

Define tu identidad digital

Como sabéis, he hablado en varias ocasiones sobre la identidad digital. Se trata de aquellas plataformas en las cuales estamos presentes, como empresa o como persona. Para definir dónde hay que estar presente, creo que hay tres factores que nos ayudan a priorizar:

* Público: Tienes que estar en aquellos lugares donde está tu público.
* Sinergia: Debes seleccionar aquellas plataformas que encajan con tu proceso de trabajo actual y que no te supongan grandes esfuerzos.
* Tiempo: Focalízate en aquellas que puedas gestionar con tu tiempo disponible. Es decir, aquellas a las que puedas dedicar un tiempo de aprendizaje inicial hasta que se conviertan en hábito. [Más…]

. .

Sin tener en cuenta estos tres factores, muchas empresas se lanzan a crear plataformas que después se van muriendo. En general, la tendencia es externalizar a terceros la responsabilidad de la gestión de estas plataformas. El problema viene cuando hay que hacer recortes de presupuesto… entonces los blogs, páginas de Facebook o edificios en Second Life quedan desiertos. Creo que sin darnos cuenta estamos generando una enorme basura digital: perfiles vacíos, páginas inacabadas, dominios muertos… Generamos basura, pero de esto igual hablamos en otro momento.

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Publicado en

Six Social Media Trends For 2011

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how “social media would look less social” or more accurately exclusive, and indeed, we’ve seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as “the social network for intimate friends” which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare’s game-like geo-location platform, attempting to reward mayors and creating custom badges for the network’s power users.

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Publicado en

Foursquare: Despite 5 Million Users, It’s Still Dumb

Oh, did you really just eat lunch at Subway? Why the hell do you think anybody cares to know that? Foursquare is one startup that’s fueled by the idea that sharing the mundane details of our lives makes us feel more connected. Here’s a shocker for those who continue taking photos of their burger: nobody cares.

I apologize up front to my friends that checked in today on Foursquare: I still love you all. Trust me, I understand what it’s like to feel lonely sometimes. I have all these Facebook “friends” who take photo-ops with Princes and subsequently post those photos to Facebook to make me feel bad for having such a mediocre life. If you haven’t seen my office, let me paint a picture: I’m sitting at a desk by myself with nobody else around and a tear is dripping down my face as I sit in self-pity.

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Publicado en, Foursquare

Do Loyalty Programs Really Work?

We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending). As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question.

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Publicado en

Use of Geosocial Services is Underwhelming — for Now

Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew Research Center’s Internet & American Life Project, based in Washington, D.C., contacted 3,001 ages 18 and older between Aug. 9 and Sept. 13, 2010.

Not surprisingly, the report shows that those who are in the habit of sharing their immediate location with their friends — or “checking in” with acquaintances who might be in the immediate neighborhood — are more likely to be young and mobile adults between the ages of 18 and 29. These geosocial gadflies who go online with their mobile phones use a location-based service like Foursquare or Gowalla, according to the study.

But perhaps we should take a second to describe the geosocial service to those who might be unfamiliar with the concept. Location-based services, which run on standalone software applications, or “apps,” permit users of smartphones and other mobile devices to notify friends when the user is nearby

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Publicado en, C360

Beyond Foursquare: The Next Generation of Customer Loyalty – Michael Schneider and Anne Mai Bertelsen – The Conversation – Harvard Business Review

Today, loyalty programs are often siloed and limited to the interactions between two axes: the customer and spending. In the best of these programs, a brand knows exactly what the customer is spending and how frequently. On the other hand,

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