Archivo del sitio

36 Tips to Build An Explosive Brand Using ONLY Social Media


A few random thoughts in no particular order. Hopefully you will find some of them useful. At the very least, they may kick-start some interesting conversations within your own company…

1. Facebook applications still work. I’ve seen spends as little as $10,000 generate over 5m hits when targeted properly.
2. 300,000 people join Twitter everyday. If you’ve not got a “conversation strategy“, get one!
3. FourSquare WILL be huge. Plan to use it alongside your next event, festival or product launch.
4. The biggest website for 2011 will be http://search.twitter. Find out where your customers are and talk to them.
5. You should be on Google Blog search everyday, interacting with customers in your industry and leaving comments on their blogs.
6. Become friends of EVERY Facebook fan page relevant to your brand. (And then find something relevant and interesting to say).
7. The fastest growing brands tweet between 20-30 times per day. (That’s only a lot of tweets if you’ve got nothing good to say).
8. If you don’t know what to tweet about – Trendsmap is a good place to start for high-traffic keywords.
9. The worlds biggest brands (like Coca-Cola) have up to 30 times more traffic on Facebook than they do on their own website.
10. Use the 80/20 rule. 80% leaving comments and remarks everywhere / 20% generating your own content.

Tagged with: , , , , , , , , , , , ,
Publicado en Jeremy Waite

Define tu identidad digital


Como sabéis, he hablado en varias ocasiones sobre la identidad digital. Se trata de aquellas plataformas en las cuales estamos presentes, como empresa o como persona. Para definir dónde hay que estar presente, creo que hay tres factores que nos ayudan a priorizar:

* Público: Tienes que estar en aquellos lugares donde está tu público.
* Sinergia: Debes seleccionar aquellas plataformas que encajan con tu proceso de trabajo actual y que no te supongan grandes esfuerzos.
* Tiempo: Focalízate en aquellas que puedas gestionar con tu tiempo disponible. Es decir, aquellas a las que puedas dedicar un tiempo de aprendizaje inicial hasta que se conviertan en hábito. [Más…]

. .

Sin tener en cuenta estos tres factores, muchas empresas se lanzan a crear plataformas que después se van muriendo. En general, la tendencia es externalizar a terceros la responsabilidad de la gestión de estas plataformas. El problema viene cuando hay que hacer recortes de presupuesto… entonces los blogs, páginas de Facebook o edificios en Second Life quedan desiertos. Creo que sin darnos cuenta estamos generando una enorme basura digital: perfiles vacíos, páginas inacabadas, dominios muertos… Generamos basura, pero de esto igual hablamos en otro momento.

Tagged with: , , , , , , , , ,
Publicado en Titonet.com

Six Social Media Trends For 2011


It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how “social media would look less social” or more accurately exclusive, and indeed, we’ve seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as “the social network for intimate friends” which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare’s game-like geo-location platform, attempting to reward mayors and creating custom badges for the network’s power users.

Tagged with: , , , , , , ,
Publicado en Darmano.typepad.com

Foursquare: Despite 5 Million Users, It’s Still Dumb


Oh, did you really just eat lunch at Subway? Why the hell do you think anybody cares to know that? Foursquare is one startup that’s fueled by the idea that sharing the mundane details of our lives makes us feel more connected. Here’s a shocker for those who continue taking photos of their burger: nobody cares.

I apologize up front to my friends that checked in today on Foursquare: I still love you all. Trust me, I understand what it’s like to feel lonely sometimes. I have all these Facebook “friends” who take photo-ops with Princes and subsequently post those photos to Facebook to make me feel bad for having such a mediocre life. If you haven’t seen my office, let me paint a picture: I’m sitting at a desk by myself with nobody else around and a tear is dripping down my face as I sit in self-pity.

Tagged with: , , , , , , ,
Publicado en Allfacebook.com, Foursquare

Do Loyalty Programs Really Work?


We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending). As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question.

Tagged with: , , , , , , , ,
Publicado en Dontdrinkthekoolaidblog.com

Use of Geosocial Services is Underwhelming — for Now


Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew Research Center’s Internet & American Life Project, based in Washington, D.C., contacted 3,001 ages 18 and older between Aug. 9 and Sept. 13, 2010.

Not surprisingly, the report shows that those who are in the habit of sharing their immediate location with their friends — or “checking in” with acquaintances who might be in the immediate neighborhood — are more likely to be young and mobile adults between the ages of 18 and 29. These geosocial gadflies who go online with their mobile phones use a location-based service like Foursquare or Gowalla, according to the study.

But perhaps we should take a second to describe the geosocial service to those who might be unfamiliar with the concept. Location-based services, which run on standalone software applications, or “apps,” permit users of smartphones and other mobile devices to notify friends when the user is nearby

Tagged with: , , , , , , ,
Publicado en Blog.entrepreneur.com, C360

Beyond Foursquare: The Next Generation of Customer Loyalty – Michael Schneider and Anne Mai Bertelsen – The Conversation – Harvard Business Review


Today, loyalty programs are often siloed and limited to the interactions between two axes: the customer and spending. In the best of these programs, a brand knows exactly what the customer is spending and how frequently. On the other hand,

Tagged with: , , , , , , , ,
Publicado en Sin categoría
10:00 am to 05:00 pm | Mon-Fri
+5411 4954.0022 / +54 911 6259.7231
My about.me
Gabriel Catalano

Gabriel Catalano

Gabriel Catalano

diciembre 2014
L M X J V S D
« nov    
1234567
891011121314
15161718192021
22232425262728
293031  

Enter your email address to follow this blog and receive notifications of new posts by email.

Únete a otros 5.959 seguidores

Comunidad
Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

An editorial designer that writes

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 5.959 seguidores