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How to Handle Working for an Asshole

“Most people work just hard enough not to get fired and get paid just enough money not to quit.” – George Carlin Via The Black and Blue Like any job, going to work in the film industry isn’t always fun. Stepping on set can

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5 Important Factors for Calculating and Negotiating Your Day Rate | The Black and Blue

See on – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives When you’re looking for your first job in the film industry, you’re rarely thinking about money. Early on, it’s all about getting

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Avatar producer explains how to market to kids despite PG-13 rating

A PG-13 movie is the sweet spot for maximizing the revenue of a film. Movies that are rated “R” will by definition have a narrower audience, while any child with a parent can see a movie rated PG-13. “We were

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What Keanu Reeves Can Teach us About Personal Branding

Fill a role

He plays variations of himself in every movie he stars in. So, a casting agent needs an A-list actor to play an out of touch, emotionally dead but likeable character? Keanu gets a call.

Lesson to learn: Fill a void. Be that person who is the go-to person for a very specific service. Maybe you have a knack for hand-drawn type or resume design. If an Art Director needs someone to create some original artwork for an editorial spread ( or a new resume) you become the person to call.
Do one thing really well

He has (knowingly or not) embraced the typecast he has been given. His detached acting style makes for a perfect cop, alien and confused “Chosen One.”

Lesson to learn:If you are a killer illustrator, immerse yourself in illustrative work. Develop a body of work that has a distinct style and point of view. Provide tutorials, design freebies and inspirations for people to look at. It goes hand in hand with filling a void.

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Globally Networked Creativity, Coming Soon to a Theater Near You

In our recent posts, we wrote about how corporations in sectors ranging from healthcare and energy to consumer goods and technology are learning to leverage the benefits of polycentric innovation by harnessing globally distributed talent to develop new products, services, processes, and even business models in a networked fashion. Now we see a similar collaborative phenomenon emerging in the creative sector and, in particular, the film industry.

Let us state at the outset that polycentric innovation in the creative sector is more than about cross-border financial integration, which has been taking place for several years and is now accelerating due to the lingering economic recession in the West. Indeed, big Hollywood studios such as 20th Century Fox and Warner Brothers are increasingly partnering with production companies overseas to finance and distribute regional films for local and global audiences. And lately, the production companies of Hollywood heavy hitters George Clooney and Brad Pitt have signed development and financing deals with India-based Reliance Big Entertainment, which also took a 50% stake in Steven Spielberg’s DreamWorks for $325 million.

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How to Crowdfund your Startup

Before discussing the pros and cons of Crowdfunding I should explain a little about how the process actually works. The most important thing to considering when Crowdfunding your venture is that this isn’t like taking investment. The process can take many forms, and just like taking investment, won’t be right for everyone. That said, here’s the most common model being used by everyone from startups and non-profits to artists, musicians and filmmakers…

An individual or organisation states that they need X amount of money to fund their venture. This venture can be anything, from a cupcake shop to an independent feature film; and the amount of money can be a small part or all of the total cost of the venture. The individual or organisation then uses their existing networks to leverage the crowd, that’s you, to donate money to their venture in return for a reward.

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Gabriel Catalano

octubre 2015
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