Archivo de la etiqueta: Fast Company
Here are the stories you read, tweeted, status’d, and shared this week.
This week’s stories feature some future tech in the form of computer glasses that will help you navigate through life, and the latest innovations in 3-D printing. And then there’s Don Corleone, who has an offer of leadership advice you can’t refuse.
Lydia Dishman makes you an offer you can’t refuse, advice fromThe Godfather.
15 Critical Business Success Tips for Startups and Small Businesses
As we’ve grown CMI, I’ve leaned on many critical resources and keep them pinned to my office wall, such as Mark Fletcher’s 15 Startup Commandments, Dharmesh Shaw’s Startup Triplets, and Fast Company’s 10 Common Mistakes Startups Make. Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers.
Be the Leading Informational Provider for Your Industry – Content marketing works. We have tremendous flexibility in our business model simply because we deliver valuable and compelling industry information to our customers and prospects. Our daily updates, our weekly enewsletters, our quarterly magazine, and our annual research all helps to position us as the go-to resource for content marketing information. Without all this, I cannot imagine how difficult it would be to grow our business, not to mention the sheer cost of sales.
Invest in the Right People – Although our people are some of the leading experts in the entire industry, we hire first based on attitude and flexibility. People with great attitudes who are fun to work with can learn and do just about anything.
Give Employees Permission To Fail – We tell all our employees the following: “Do what you have to do to be successful. Don’t wait for permission. Ask for forgiveness later.” Whether this is a solid policy or not, it helps our employees to take risks and become leaders.
If You Partner, Plan the Exit Strategy First – I cannot express how critical this is. If you partner with anyone, plan that someday the divorce will happen.
…Or Just Don’t Partner – In my experience, most partnerships simply don’t work and hamper the creativity of the organization. Just be careful.
Risk Everything, Everyday – One of our advantages is that we are willing to try anything if we believe in what it can provide for our customers or that we can gain a competitive advantage. We reach decisions quickly, and change these decisions slowly if and when they are changed.
Success Is Impossible without Failure – I saw this statement on Kansas basketball player Thomas Robinson’s arm (tattoo) and I couldn’t agree more. There were moments when I didn’t believe the business was going to make it. Looking back, it was those moments that have defined our organization. I’m no longer afraid of failure, but keenly aware of what new opportunities arise because of it.
Don’t Fall in Love with Your Product or Service – This almost cost us the entire business. Although our content marketing matching service, Junta42, was working and profitable, we weren’t growing the business at a rate that was acceptable. But Junta42 was my baby and, although I knew it needed to evolve, it took everything I had to pivot the business in a new direction. Discarding the product we began the business with was the best business decision, and hardest one, I ever made.
Get a Good Attorney and Accountant – Never do any of this yourself… let’s take a look! Sigue leyendo
Las empresas saben de sobra que Twitter se ha convertido en una herramienta realmente útil para llegar a cientos de consumidores y potenciales clientes. Pero muchas se preguntan ante los mecanismos y hábitos extendidos dentro de esta red social, si realmente es necesario seguir a todas las personas o usuarios que nos siguen.
Si lo llevamos al terreno lo de los negocios las cosas se complican un poco más puesto que las empresas tienen que decidir si es prudente o no seguir a todas las personas que las siguen a ellas. Hay opiniones dispares en este tema.
Por una parte tenemos a Sheena Medina, community manager de Fast Company, que opina que no podemos caer en la trampa de la “cortesía”, es decir, seguir a alguien que nos sigue como muestra de agradecimiento.
Medina pone como ejemplo la cuenta de Twitter del presidente de Estados Unidos, Barack Obama. Su cuenta actualmente tiene 702.586 seguidores, una de las que más tiene en la red social. El problema es que tener todos estos seguidores satura la cuenta de tweets y eso tampoco es bueno. Pero el daño ya está hecho puesto que deshacerse de todos esos seguidores de golpe sería muy negativo para la imagen del presidente, por lo que los administradores tienen que reducir muy lentamente los seguidores con el fin de mantener la imagen del presidente intacta. Sigue leyendo
Usted puede tener una excelente idea de negocios pero si no sabe venderla fracasará he ahí la importancia de aprender sobre técnicas y secretos para realizar ventas.
Glenn D. Porter escribe para la revista Forbes y nos da una importante estrategia de ventas. Se llama la técnica del ascensor que se concentra en la importancia de los 30 primeros segundos de toda venta.
La técnica es sencilla y se llama la técnica del ascensor por que supuestamente hace alusión a los 30 segundos que puede tomar conocer a un ocupado potencial cliente en un ascensor antes que se baje del mismo. Sigue leyendo
by Dan Martell
In the film Pay It Forward, the main character (played by actor Haley Joel Osment) is invited by his social studies teacher to “think of something to change the world.” He cleverly plays on the common notion of “giving back,” deciding instead to “pay it forward”– doing a favor for three new people as a means of repaying good deeds.
You can encourage customers to adopt this same good spirit with a similar practice: Paying It Backward. You need to make your customers enthusiastic about reciprocating services, advertising your company, and in general helping your business to expand. How can you achieve this?
A good way to get your customers to pay it backward is by installing a “loyalty program,” fit to whatever conditions you deem acceptable for your industry/business. According to an article by Inc, American Airlines was one of the first purveyors of this practice; it wanted more loyalty and participation for its customers, so it developed “frequent flyer miles” in the 1980s–and other airlines quickly followed suit. Regarding loyalty programs, Inc says that you should ask the following questions: “Is it customer tenure that’s most valuable? What about dollar-value of purchases? Would you rather be a company that delights clients with surprise bonuses or upgrades? Two other big issues should shape your decision: What your competitors are doing, and how much your company can afford to spend on the program.” Consider carefully these questions before you implement your program. Sigue leyendo
Is iPad an iFad? Think again.
If you’re not much of a tech nerd, you’d be forgiven for thinking the iPad and the ensuing tablet boom are merely some kind of hype machine. You’d also be wrong, if industry analysts are right. Long story short, 2010 was just the barest tip of the tablet onslaught. In two years time, they’ll be more numerous than mosquitos in July, as this infographic lays out.
The data below, produced by Morgan Stanley and Forrester, among others, and then laid out by Focus, presents hockey-stick growth scenarios for iPad and its ilk. What’s probably most surprising is how mainstream their appeal is — a whopping 14% of online shoppers say they plan to purchase an iPad in the next five months; total sales are expected to rise 1000% by 2014.