Archivo de la etiqueta: Facebook features

Let Your Fans In: The Advantages of Open Facebook Walls // via socialbakers.com // @socialbakers


 

Since we first launched Socially Devoted, brands have really upped their games, increasing the responses to customer questions through social media platforms. We wondered why some brands still have closed walls.

Throughout 2012, as the value of social media and online customer care became apparent, we noticed that companies set up presence and started to focus on two-way communication. Several brands, such as Nivea Men USA and Whirlpool opened their Page walls that were previously closed. And it pays off! Whirlpool is Socially Devoted with a Response Rate of 82,42% and Nivea Men USA is almost there, responding to 64,29% of questions on Facebook.

Via socialbakers Social Media Statistics

Whirlpool opened its Facebook wall and now responds to 82.42% questions! Worth it!

In 2013 we see the smart brands focusing on the quality of relationships, competitive analysis and the consistency of data.

 

However some brands are still lagging behind and don’t even allow their customers to contact them via Facebook. These include PumaDolce & Gabbana and Blackberry. Altogether these brands do not allow a total of 15 979 004 fans to have a voice. Sigue leyendo

Facebook and Twitter: “are NOT most INNOVATIVE companies” & Top 10 Most INNOVATIVE // @FastCompany


THE SHORT ANSWER: NEITHER PRODUCED INNOVATIONS WORTH CELEBRATING. THE LONGER ONE? READ ON.

The simplest reason Facebook andTwitter are not on this year’s Most Innovative Companies list: Neither produced innovations worth celebrating. A spot on MIC, as we call it, is not a tenured position. Every year, we assess innovation and the impact of those initiatives. In the history of our list, fewer than one-third of the companies return from one year to the next. This year, only seven are consecutive honorees, an indication of how more companies in more corners of the world are innovating to seek a competitive edge, with the stakes only getting higher.

BY: DAVID LIDSKY | fastcompany.com


Illustration by Adam Simpson


Facebook and Twitter deserve special comment because they have been among the rare perennials, and their recent moves reveal two companies engaging in innovation’s evil twin: short-term thinking at the expense of long-term value. Facebook’s most notable product achievement in 2012 was Poke, a facsimile of Snapchat, the trendy-with-teens (and sexters) photo app. Poke stumbled almost immediately. In fact, Facebook has made a cottage industry out of chasing hot Internet services (Pinterest and Yelp included), instead of developing new ideas to delight its billion users. Similarly, Twitter’s product strategy feels wholly defensive. Its most notable new feature is photo filters, a plainly unoriginal addition.

Both companies have turned their focus away from users and toward shareholders to get bigger, not better. Revenue is great, but not at the expense of the product. Twitter’s focus on improving ad revenue requires a consistent experience across the web, smartphones, and tablets, so it forced its once-elegant mobile apps to conform to a clunky desktop look, because that model works best for advertisers. That’s the exact opposite of how product development is supposed to go.

Facebook, facing the strain of a tumbling stock price last summer, has transformed the implicit understanding of the site–my posts will be seen by those who want to see them–into an advertising opportunity. It freely admits that only a small percentage of posts make it to friends and fans, but it can fix that if you buy ads. To compound matters, Facebook’s aggressive mucking with its privacy policies has bred a deep distrust of how the company uses the content shared on Facebook (and Instagram) among a significant, vocal segment of its users.

Neither service is a lost cause. Yet. But both would be well served to revisit what made them special in the first place: engaging with peers, not merely consuming content from brands and celebrities; being a creative platform for developers; and championing social media where users, not advertisers, call the shots.

THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE

Sigue leyendo

Latest Facebook Marketing Tools for Your Small Business


Social media marketing is becoming a necessity for small businesses. According to a recent survey, in 2012, 55% of small businesses had their own blog. Out of the 500,000 businesses interviewed, 43% say they spend 6 weekly hours or more on social media, and 90% of small businesses are on Facebook. That’s huge!

Not surprisingly, Facebook is the leading platform in the field of social marketing. They are well aware of the exponential growth and keep on rolling out new features that can help businesses reach more people and engage with a greater number of potential customers.

If you’re relying on social marketing as part of your business plan, it’s important that you keep track of the latest marketing tools released by Facebook. Here’s a brief introduction to the most recent tools you need to know about.

Facebook Marketing Tools for Your Small Business

Facebook Fan Page App (Now for Android Too)

Managing a Facebook page? Performing this task on a mobile device can get pretty difficult. Facebook’s regular app is great if you want to stay tuned to your profile, but if you’re managing a Facebook fan page, your needs are entirely different. This is why Facebook launched the Page Manager App for iOS last year and for Android earlier this month. The Pages App is the optimal tool if you run a Facebook page and want to keep up with your fans’ activity while you’re on the go. Multitasking can get wild when you run your own business and the option to perform some tasks from your phone gives greater flexibility.

Here are some of the main things Pages app lets you do:

  • Post new updates and photos
  • Respond to fans’ comments as your page
  • View and reply to private messages
  • Get notifications about new activity on your page right away
  • View your latest page Insights
Facebook Marketing Tools for Your Small Business

the Fan Page App

Extend Your Reach with Promoted Posts Sigue leyendo

2013: The Year Everything Converged | darmano.typepad.com


 

Screen Shot 2013-01-06 at 9.42.16 PM
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else falls in a somewhat more grey area and from my perspective this is where the action will be for 2013 and beyond. As outlined above, Altimeter calls this area of overlap “converged media”because it’s a convergence of different media dynamics coming together. If you ask me—from a marketing perspective this is the future of what, to this point we’ve called “social”.

You see an image in your Facebook news-feed shared by a friend. The image was generated by a brand. You saw it because your friend shared it. They shared it because they liked it. They liked it because the content resonated (and they saw it). They saw it because the brand paid Facebook to promote it.

Paid?
Earned?
Owned?

All of the above. A social platform merely powers the engine and the above could have all been done in a mobile context. I’m doing a lot of thinking in this area as I build out my team because I don’t believe that anyone has the “converged” part completely figured out yet. From a talent perspective I’ve already begun importing folks from the ad agency side of the house who get both social, digital and content. Mentally, I’ve been thinking about the dynamics of how different teams function:

Traditional:

Screen Shot 2013-01-06 at 10.07.58 PM
A television centric marketing approach is still fueled primarily by the dynamic duo of a creative team composed of an art director and copywriter supported by an infrastructure of scale which fuels the teams with insights and has a small army of media service individuals who determine how the money gets spent so that the campaign oriented marketing message is seen and heard.

Digital  >>> Sigue leyendo

Is It Worth Getting More Facebook Fans? | inboundmarketingexpert.org


Getting More Facebook Fans

Social media have tremendously innovated online marketing and one of which is Facebook. However, there are still some online business owners who are quite skeptical if this kind of marketing strategy really works. The fact that online marketing have been constantly upgrading, many people thought that there’s a necessity for them to have wide technical knowledge about the matter. So if you are still uncertain whether to get more Facebook fans or not, below might just help you make a sound decision.

Facebook Fans Can Drive More Traffic

Traffic is absolutely one of the most important components in online marketing. Without traffic, your online business is dead. Fortunately, Facebook doesn’t have any restrictions when it comes to driving more traffic to your website. In fact, it was highly advisable to integrate your Facebook fan page to your website in order for you to effectively increase the amount of your traffic. More traffic usually means greater online visibility. Sigue leyendo

What’s The Average Reach Of Your Facebook Post? | socialbakers.com


The Recipe for Social Marketing Success – Homepage

How many Facebook users does your post reach on average?

There has been a lot of commotion around Facebook’s reach metric in the past few weeks. Some page admins have been claiming that they can only reach a fraction of the followers they used to with each post since September 21st. This sudden decrease is supposedly caused by the social network altering the Edgerank algorithm (more on that later) controlling which posts end up in fan’s News feeds, but Facebook hasn’t made it clear if that’s the case.

We think that it’s too early to state whether the reach metric or Edgerank has been altered or not, we are collecting data for a longer time period to conclude whether the downslide is justified. For now, look at the table below to see the average organic and viral reach of your post according to your page size (the data have been gathered from July 1st to September 30th 2012).

The Bigger You Are, The More Challenging It Gets

Naturally, the bigger your Facebook page gets the more people your posts will reach. But the percentage reached will gradually decrease, as it will represent a smaller fraction of your fan base. Yes, the bigger you are, the harder it is to reach and engage a larger percentage of your fans. While a smaller page with less than one thousand Likes reaches on average 33.2% of its fan base with a single post, a bigger page with between 100 and 999 thousand fans reaches “only” 8.2% of them, but of course the actual number of fans reached is larger.

Get Into The News Feed Spotlight >>>   Sigue leyendo

Use QR Codes to Get More Facebook Likes – labnol.org


labnol.org

A store had this large QR code poster at the entrance window that read – “Like our Facebook Page for offers.” I scanned the QR code with my mobile phone and it redirected me to the store’s website that wasn’t quite mobile-friendly. I spent around 8 seconds on the website but couldn’t locate the Facebook Like button and left.

It was a missed opportunity for the brand as the QR Code failed to generate an additional Like on the Facebook Page.

QR Code with Facebook Like

Encourage Social Action with QR Codes

What the store really needs is a dedicated landing page that would provide customers an option to quickly “Like” the Facebook Page without confusing them with too many options. Also, the design of this page has to be mobile friendly as there’s a 99.99% probability that customers would use a mobile phone to scan the QR code on the go.

Scan this QR Code for a sample.

If you would like to build a similar landing page that encourages people to Like your Facebook Page and Follow you on Twitter, you can start with this simple template. The changes you need to make include…   Sigue leyendo

#Fcommerce : Cómo funcionan las nuevas ofertas de #Facebook


See on Scoop.itGabriel Catalano the name of the game

¿Sabes que ahora puedes lanzar ofertas orientadas desde Facebook a tus clientes, sea cual sea el tamaño de tu negocio? Lo que antes Facebook te obligaba a hacer a través de aplicaciones de terceros, ahora puedes hacerlo desde tu propia página de Facebook. Sigue leyendo

Facebook transforms Messages into a more functional email inbox


http://venturebeat.com

Facebook Messages, the company’s long-promised answer to email, now actually
looks and functions a lot more like a typical inbox.
Image representing Facebook as depicted in Cru...The social network today launched a new version of Messages with cosmetic and under-the-hood improvements designed to make a person’s Facebook inbox a more appropriate place for speedy web and mobile exchanges.With the new version of Messages, Facebook has made it clear that intends to make the product a full-fledged replacement for email.

“We know how to scale email,” Facebook’s vice president of infrastructure Jay Parikh said in a meeting with the press today. “This is a scaling problem that’s well understood for two decades now. From a perspective of comparing that to what we’re doing, you’ll see that we’ve had to innovate around how to make that real-time and dynamic for our users.” Sigue leyendo

The Future Isn’t About Mobile; It’s About Mobility


HBR Blog Network

While the globe grapples with uncertain economic realities, “mobile” appears to be gold.

Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a compliment to Amazon’s considerable digital ecosystem of products and services. China itself has surpassed the US as the world’s dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year. Mobile business will become big business in the not so distant future.

However, there will be blood as the business world pursues the mobile gold rush. Sigue leyendo

Top 4 WordPress Mobile Website Plugins to Optimize Your Website for Mobile Users


Posted by Shaan Haider | shaanhaider.com

The way we used our mobile phones have changed with the emergence of smart phones and Android phones. Our mobile phones nowadays can do more than just send SMS or call as it is now equipped with additional features that allow one to browse the Internet, chat on Skype or Yahoo, take and edit pictures, GPS capability and more.

WordPress

Almost everybody owns a mobile phone and they have been using it extensively to access their online world. That is why if you have a website, it is very important that youoptimize your site for mobile web browsers to reach a wider audience and cover all aspects of the Internet market.
In the past, converting to a mobile platform for your website can be a daunting task. You need to have the knowledge and skills to understand HTML programming or you have to have a budget to afford a website designer to do this for you. But gone are those days as it is very easy now to make a mobile version of a website, especially for WordPress sites, with the help of some of the WordPress plugins.

Best WordPress Mobile Website Plugins

Sigue leyendo

Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test


Highlight Featured Image

Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.

Highlight could show Facebook’s willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn’t afford such narcissism.

The official statement from Facebook on this is:

“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”

I doubt Facebook is going to see positive reactions to Highlight, but if it did it could turn into an unpredicted revenue stream. Just the fact that Facebook would test this could bolster confidence for potential IPO investors. They want to know the company is interested in striking a more advertiser-friendly balance between a pure user experience and the goals of advertisers. That’s especially important now, as yesterday Facebook had to warn investors that its ad business is in jeopardy as more users access via mobile where it doesn’t show nearly as many ads.

But the problem is the potential for Highlighted updates to reduce the general relevance of the news feed. Facebook’s news feed sorting algorithm is designed to show you posts by your closest friends or that have received a lot of Likes and comments. Highlight distorts this, and will encourage news feed spamming club promoters, musicians, small businesses, or anyone else with something to gain from more clicks.

HOW HIGHLIGHT WORKS… Sigue leyendo

How to decide what can be published, what’s private on Twitter and Facebook | Poynter.


Via Scoop.ithuman being in – perfección

As more journalists rely on social media to find ideas and sources, there is increasing confusion about what’s acceptable and what isn’t when it comes to using material not originally intended for publication.

Recently, a college journalism professor found himself in the spotlight after he included a student’s Facebook page among documents he brought into a class on public records. Deadspin linked to the Facebook page of a Packers fan who seemingly took her cheating boyfriend’s game tickets in revenge. (Her page was deleted shortly after the Deadspin article, possibly because of the unintended attention).

And last year, a Tampa woman tweeted details of her sexual assault, within minutes of the attack, leaving reporters wondering whether to identify her.

Are tweets and Facebook posts from ordinary citizens fair game for reporting if the writers didn’t intend for them to be public? What about private individuals who find themselves at the center of a news event?

Twitter as a public platform

Most journalists agree that Twitter is inherently public, and anything said on Twitter is generally fair game to be reported upon. This is evident with the rise in popularity of tools like Storify, which allows reporters to aggregate public tweets around a breaking news event or other story.

“I consider everything on Twitter fair game and as long as I am confident that the person and the avatar are one and the same, I use it comfortably,” said New York Times media columnist David Carr by email. “Twitter is a village common and everything said there, however considered or not, is public. If I think something needs context, I will report it out, but I assume that if someone is saying something on Twitter, they want it to be known.”

Reuters has a similar policy. “We link if possible and cite the source. If it is public, it is fair game. If it is private we would ask them to go on record,” said social media editor Anthony De Rosa in an email.

However, Jacqui Banaszynski, a professor of journalism at the University of Missouri and editing fellow at Poynter, suggested that even though Twitter is public, seeking permission to use tweets is key.

“If I’m going to quote someone, the smart journalistic thing to do is to be in touch with that person beyond what you pulled off that site. Journalists should let people know when they’re performing journalism,” Banaszynski said by phone. “I also think that pulling something off a site without contacting [a] person further doesn’t allow the journalist to do deeper reporting or put the comment in context. It’s very easy to take just 140 characters out of context – and that’s bad journalism.”

Some celebrities and politicians use social media platforms, most commonly Twitter, because they expect to be quoted. In those cases, rather than simply being a mouthpiece for the individual, journalists also need to bring more reporting to the statement, to provide context and show motive. Sigue leyendo

Guía de estilo para las nuevas páginas de marcas en Facebook


15 Must Know Tips to Rock Your New Facebook Timeline Business Page


 

http://socialmediatoday.com

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.  As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!

Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.

Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the “need to know” changes.

facebook5121 300x300 15 Must Know Tips to Rock Your New Facebook Timeline Business Page

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

1. Know the dates.

The new Facebook timeline is set to launch on all business pages March 30, 2012.  You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.


2. Create a new Facebook timeline cover image.   Sigue leyendo

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