Via socialbakers Social Media Statistics
Whirlpool opened its Facebook wall and now responds to 82.42% questions! Worth it!
In 2013 we see the smart brands focusing on the quality of relationships, competitive analysis and the consistency of data.
Social media marketing is becoming a necessity for small businesses. According to a recent survey, in 2012, 55% of small businesses had their own blog. Out of the 500,000 businesses interviewed, 43% say they spend 6 weekly hours or more on social media, and 90% of small businesses are on Facebook. That’s huge!
Not surprisingly, Facebook is the leading platform in the field of social marketing. They are well aware of the exponential growth and keep on rolling out new features that can help businesses reach more people and engage with a greater number of potential customers.
If you’re relying on social marketing as part of your business plan, it’s important that you keep track of the latest marketing tools released by Facebook. Here’s a brief introduction to the most recent tools you need to know about.
Managing a Facebook page? Performing this task on a mobile device can get pretty difficult. Facebook’s regular app is great if you want to stay tuned to your profile, but if you’re managing a Facebook fan page, your needs are entirely different. This is why Facebook launched the Page Manager App for iOS last year and for Android earlier this month. The Pages App is the optimal tool if you run a Facebook page and want to keep up with your fans’ activity while you’re on the go. Multitasking can get wild when you run your own business and the option to perform some tasks from your phone gives greater flexibility.
Here are some of the main things Pages app lets you do:
A store had this large QR code poster at the entrance window that read – “Like our Facebook Page for offers.” I scanned the QR code with my mobile phone and it redirected me to the store’s website that wasn’t quite mobile-friendly. I spent around 8 seconds on the website but couldn’t locate the Facebook Like button and left.
It was a missed opportunity for the brand as the QR Code failed to generate an additional Like on the Facebook Page.
What the store really needs is a dedicated landing page that would provide customers an option to quickly “Like” the Facebook Page without confusing them with too many options. Also, the design of this page has to be mobile friendly as there’s a 99.99% probability that customers would use a mobile phone to scan the QR code on the go.
Scan this QR Code for a sample.
If you would like to build a similar landing page that encourages people to Like your Facebook Page and Follow you on Twitter, you can start with this simple template. The changes you need to make include… Sigue leyendo
While the globe grapples with uncertain economic realities, “mobile” appears to be gold.
Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a compliment to Amazon’s considerable digital ecosystem of products and services. China itself has surpassed the US as the world’s dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year. Mobile business will become big business in the not so distant future.
However, there will be blood as the business world pursues the mobile gold rush. Sigue leyendo
Posted by Shaan Haider | shaanhaider.com
The way we used our mobile phones have changed with the emergence of smart phones and Android phones. Our mobile phones nowadays can do more than just send SMS or call as it is now equipped with additional features that allow one to browse the Internet, chat on Skype or Yahoo, take and edit pictures, GPS capability and more.
Almost everybody owns a mobile phone and they have been using it extensively to access their online world. That is why if you have a website, it is very important that youoptimize your site for mobile web browsers to reach a wider audience and cover all aspects of the Internet market.
In the past, converting to a mobile platform for your website can be a daunting task. You need to have the knowledge and skills to understand HTML programming or you have to have a budget to afford a website designer to do this for you. But gone are those days as it is very easy now to make a mobile version of a website, especially for WordPress sites, with the help of some of the WordPress plugins.
Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.
Highlight could show Facebook’s willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn’t afford such narcissism.
The official statement from Facebook on this is:
“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”
I doubt Facebook is going to see positive reactions to Highlight, but if it did it could turn into an unpredicted revenue stream. Just the fact that Facebook would test this could bolster confidence for potential IPO investors. They want to know the company is interested in striking a more advertiser-friendly balance between a pure user experience and the goals of advertisers. That’s especially important now, as yesterday Facebook had to warn investors that its ad business is in jeopardy as more users access via mobile where it doesn’t show nearly as many ads.
But the problem is the potential for Highlighted updates to reduce the general relevance of the news feed. Facebook’s news feed sorting algorithm is designed to show you posts by your closest friends or that have received a lot of Likes and comments. Highlight distorts this, and will encourage news feed spamming club promoters, musicians, small businesses, or anyone else with something to gain from more clicks.
As more journalists rely on social media to find ideas and sources, there is increasing confusion about what’s acceptable and what isn’t when it comes to using material not originally intended for publication.
Recently, a college journalism professor found himself in the spotlight after he included a student’s Facebook page among documents he brought into a class on public records. Deadspin linked to the Facebook page of a Packers fan who seemingly took her cheating boyfriend’s game tickets in revenge. (Her page was deleted shortly after the Deadspin article, possibly because of the unintended attention).
And last year, a Tampa woman tweeted details of her sexual assault, within minutes of the attack, leaving reporters wondering whether to identify her.
Are tweets and Facebook posts from ordinary citizens fair game for reporting if the writers didn’t intend for them to be public? What about private individuals who find themselves at the center of a news event?
Twitter as a public platform
Most journalists agree that Twitter is inherently public, and anything said on Twitter is generally fair game to be reported upon. This is evident with the rise in popularity of tools like Storify, which allows reporters to aggregate public tweets around a breaking news event or other story.
“I consider everything on Twitter fair game and as long as I am confident that the person and the avatar are one and the same, I use it comfortably,” said New York Times media columnist David Carr by email. “Twitter is a village common and everything said there, however considered or not, is public. If I think something needs context, I will report it out, but I assume that if someone is saying something on Twitter, they want it to be known.”
Reuters has a similar policy. “We link if possible and cite the source. If it is public, it is fair game. If it is private we would ask them to go on record,” said social media editor Anthony De Rosa in an email.
However, Jacqui Banaszynski, a professor of journalism at the University of Missouri and editing fellow at Poynter, suggested that even though Twitter is public, seeking permission to use tweets is key.
“If I’m going to quote someone, the smart journalistic thing to do is to be in touch with that person beyond what you pulled off that site. Journalists should let people know when they’re performing journalism,” Banaszynski said by phone. “I also think that pulling something off a site without contacting [a] person further doesn’t allow the journalist to do deeper reporting or put the comment in context. It’s very easy to take just 140 characters out of context – and that’s bad journalism.”
Some celebrities and politicians use social media platforms, most commonly Twitter, because they expect to be quoted. In those cases, rather than simply being a mouthpiece for the individual, journalists also need to bring more reporting to the statement, to provide context and show motive. Sigue leyendo
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