Webstorming, un brainstorming 2.0

El brainstorming es un tradicional método de creatividad. Ahora, en su versión 2.0, se llama Webstorming. Un método de generación de ideas abierto 24/7 y sin fronteras geográficas…
Por Lisandro Sosa

El brainstorming, o “lluvia de ideas”, es uno de los métodos más conocidos para facilitar la creatividad. En estas sesiones, se busca recolectar la mayor cantidad posible de ideas para luego evaluarlas y elegir las mejores.

Si bien este método es muy efectivo, las organizaciones suelen encontrar algunas barreras para aplicarlo:

1) El tiempo para reuniones de este tipo es escaso

2) Es difícil coordinar las agendas de todas las personas que deberían participar en la sesión

3) Los participantes suelen llegar a la reunión con la mente absorbida por los problemas propios de su actividad. No siempre pueden enfocarse en la generación de ideas.

4) Los tiempos de reflexión, acción y reacción de cada integrante son diferentes.

5) El método se limita a cierto número de personas identificadas como “creativas” en la organización.

El webstorming es un método para que TODOS los trabajadores puedan aportar sus ideas, aceptar y comentar las ideas del resto a través de herramientas de la web 2.0. Seguir leyendo “Webstorming, un brainstorming 2.0”

Innovation posts of the week: Organizational Innovation


Related articles by ZemantaSeguir leyendo “Innovation posts of the week: Organizational Innovation”

Ideas Are Cheap

About the author

http://timkastelle.orgYou can contact us through Tim at:  t.kastelle@business.uq.edu.au

I’ve said it before.

Andrew Hargadon has said it too – and in doing so he quotes Malcolm Gladwell saying it too.

Now one of my favourite current authors Charlie Stross says it as well: ideas are cheap.

Ideas are cheap.

They’re so damn easy to come by that I have difficulty understanding why so many people seem to want to ask me where I get my ideas from. All I do is read widely, and periodically bang a couple of random ideas together until I get a spark. It takes, on average, six to nine months to write a novel; but in brainstorming mode I can come up with half a dozen book-sized ideas in a week.

I have more ideas for books than I have time to write them. Also, some of these ideas are of … dubious, shall we say … commercial value. Seguir leyendo “Ideas Are Cheap”

The Perfect Brainstorm: A How To

By Robert Bowen

Given our fields of interest and chosen professions, most of us have at least once in our lives had to brainstorm for one reason or another. But for those of us who apply this mental tool in our creative pursuits much more regularly, learning to do so effectively is crucial.

Brainstorming could prove an invaluable addition to your creative arsenal, but only if you take the time and put forth enough effort to follow through on the process. This is an unfortunate truth for many, who believe that this “storm” is short-lived. But there is more to it than that.

Brainstorming is more than about just having ideas: it is about having ideas and the means to implement them. You can come up with ideas all day long that sound great on paper and even out loud when you share them with others, but if you have no means to follow through on them, then they will simply fall flat. Just because you have a spark, doesn’t mean you have enough fuel to keep the fire burning brightly. An idea isn’t so much a storm as a drizzle.

Storm in The Perfect Brainstorm: A How To

If you look up the word brainstorm, it is generally defined as a “discussion to produce ideas and ways of solving problems.” The key part here is the discussion. When a lot of us are ’storming, we do so on our own or with few participants, and we end up just sharing our idea rather than discussing it. There is no weighing of pros and cons, no comparison with competing or existing models, no contemplation of the concept’s audience. We must take extra steps to ensure that when we brainstorm, we do so as though we were having this discussion, covering all of these bases and fully examining the idea, not just marvelling at our conception of it.

Consider some of our previous articles:

Seguir leyendo “The Perfect Brainstorm: A How To”