What’s The Average Reach Of Your Facebook Post? | socialbakers.com

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How many Facebook users does your post reach on average?

There has been a lot of commotion around Facebook’s reach metric in the past few weeks. Some page admins have been claiming that they can only reach a fraction of the followers they used to with each post since September 21st. This sudden decrease is supposedly caused by the social network altering the Edgerank algorithm (more on that later) controlling which posts end up in fan’s News feeds, but Facebook hasn’t made it clear if that’s the case.

We think that it’s too early to state whether the reach metric or Edgerank has been altered or not, we are collecting data for a longer time period to conclude whether the downslide is justified. For now, look at the table below to see the average organic and viral reach of your post according to your page size (the data have been gathered from July 1st to September 30th 2012).

The Bigger You Are, The More Challenging It Gets

Naturally, the bigger your Facebook page gets the more people your posts will reach. But the percentage reached will gradually decrease, as it will represent a smaller fraction of your fan base. Yes, the bigger you are, the harder it is to reach and engage a larger percentage of your fans. While a smaller page with less than one thousand Likes reaches on average 33.2% of its fan base with a single post, a bigger page with between 100 and 999 thousand fans reaches “only” 8.2% of them, but of course the actual number of fans reached is larger.

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4 Tools to Enhance Brand Engagement on Facebook

 | http://mashable.com

Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage with fans, run promotions and contests, and even integrate Facebook Ad programs with the rest of their social marketing.

But while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective.

Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day.

1. EdgeRank Checker

Several billion pieces of content and “Stories” are shared on Facebook every day, so it would be completely overwhelming if the news feed showed all of the possible stories from your friends and the brands you like. For this reason, Facebook created an algorithm — known in the industry as “EdgeRank” — to predict how interesting each story will be to each user and decide which stories will appear in a news feed.

While this may benefit the typical Facebook user, it creates a challenge for brands. If your posts aren’t performing well, fewer people will see them. In fact, according to data from EdgeRank Checker andAllFacebook, the average Facebook brand post reaches only about 17% of its fans due to this filtering mechanism.

Understanding and leveraging EdgeRank is quickly becoming the new social ‘organic SEO,’” says Chad Wittman, founder of EdgeRank Checker. “Brands that are able to leverage EdgeRank to their advantage, without heavily relying on paid media, will be able to maximize efficiently their Facebook ROI.”

EdgeRank Checker has developed an algorithm that measures the average effect of EdgeRank on a brand’s content. With an understanding of how EdgeRank is impacting its content, a brand is then able to begin the process of improving this average effect.

EdgeRank Checker’s free tool allows you to see your “EdgeRank Score” and your best and worst average days of the week, while the “pro” plan (which starts at $15 per month) gives you more in-depth analysis and recommendations to boost your rank.

2. PageLever

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