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Posicionamiento de dominios internacionales | via sietepecadosdigitales.wordpress.com


Originalmente publicado en 7 pecados digitales:
Muchas veces asociamos pautas de Posicionamiento con post-producción web, es decir … “Primero hago mi Página Web y luego ya iremos optimizándola”. En mi opinión creo que es un pensamiento equivocado, las estrategias de Marketing…

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Publicado en #gabrielcatalano

55+ Google Analytics Custom Alerts – The Check Engine Light For Your Data


lunametrics.com  |  BY SAYF SHARIF Last month, Phil wrote a blog about five features of Google Analytics that you probably are not using, but there obviously are more than five, and here’s another one that you probably aren’t using, but you should. In

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Publicado en Google Analytics Custom Alerts

Multiscreen Consumers Research and Engage Brands Digitally


marketingcharts.com | bit.ly/LFGuyR Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as

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Publicado en Marketingcharts.com

The Science of Social Timing Part 2: Timing & Email Marketing


 http://blog.kissmetrics.com/ Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to

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Publicado en Blog.kissmetrics.com

Which Smartphone Apps are the Biggest Data Hogs?


Movie Streaming
Netflix streaming used more data than YouTube in our tests.Among the app categories we tested, movie streaming apps chomped up the most data. Consider those YouTube videos you watch on your commute: Viewing for just ten minutes a day can have you pushing a 1GB limit in well under a month. And high-definition videos take up double the amount of data that standard definition videos do.

But YouTube videos aren’t the biggest data hog. Netflix streaming uses more. Data consumption on Netflix varies, because video quality adjusts constantly depending on your connection. In our tests using Verizon’s fast LTE network, 10 minutes of viewing used up between 100 and 200MB. So streaming just two 2-hour films can all but max out a 5GB-per-month data plan.

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Publicado en #gabrielcatalano

What to do with the data for ‘Brand Me’?


by Maeve OSullivan | http://wallblog.co.uk/ I really care about databases.  It may not make for great dinner party conversation, but a well-maintained database has always been essential to marketers who want to understand and connect with customers.  Social media has taken

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Publicado en #gabrielcatalano

10 Data Points: Information and Analytics at Work


The New Intelligent Enterprise inquiry is all about the intensifying wave of data that organizations are facing, and its implications for managers. Companies are becoming data driven in ways that are new, raw and — in many cases — untested. And now so are we: We’re trying something new by letting the data come first, without a lot of editing or parsing. Here is a slice of the raw goods, a kind of behind-the-scenes look at the data we gathered from our survey of nearly 3,000 managers and executives from every major industry and all regions of the globe. (Also see “10 Insights: A First Look at The New Intelligent Enterprise Survey.”)

We chose these 10 charts to share because they captured our attention. Some are provocative, some are telling, and some raise questions we haven’t even tried to answer yet. They’re by no means comprehensive, and our final report will cover many more points accompanied by rigorous analysis. But we do think you’ll find these graphics worth a look if for no other reason than that they allow you to do some immediate benchmarking. How does your organization compare with others? What are your peers doing, and how might that influence decisions you’re considering right now?

The survey respondents answered two questions that allowed us to group them and their answers in some interesting ways. One question asked them to assess where their organization is along the journey to an ideal state: an organization that has been “transformed by better ways to collect, analyze and be prescriptively guided by information.” Those that were farthest along that path we deemed Sophisticates; those who were midway became Intermediates; while those that were just beginning to look at data and analytics we called Starters.

We also asked them to describe their organization’s competitive position. Those that rated themselves as substantially outperforming their industry peers we named Top Performers. Those that were underperforming we labeled Lower Performers. You’ll note both groups called out in the accompanying charts.
1. Innovation is the Top Business Challenge

More than 60% of all respondents chose innovation for competitive differentiation as their main business challenge over the next two years. In a recessionary business climate, doing more with the resources and talent you already have is always a favored strategy. When we parsed the data, we found that Starters (new users of analytics) were entrenched in “survival mode,” focused on cuttings costs and creating efficiencies as their main challenge. Intermediates (moderate users of analytics) were in “growth mode,” focused on growing revenues. Sophisticates (advanced users of analytics) were in an “expansion mode,” focused on growing revenues and expanding their customer base through acquisition or retention strategies, perhaps because their use of analytics had already helped them optimize their operations and general growth approaches.

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